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Al Etihad
4 hours ago
- Al Etihad
TRENDS discusses content industry transformations at Arab Youth Media Creativity Summit in Egypt
20 Aug 2025 12:47 ABU DHABI (ALETIHAD)TRENDS Research & Advisory, through its virtual office in Egypt and its Youth Council, and in cooperation with the UAE Journalists Association, began its participation in the second edition of the Arab Youth Media Creativity Summit 2025, held under the theme "Innovative Media… Pioneering Work". The Summit is organised by the Arab Academy for Science, Technology and Maritime Transport, under the patronage of the Secretariat-General of the League of Arab States and the Egyptian Cabinet, and continues in New Alamein City, Egypt, until August his opening remarks at the Summit, Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS Research & Advisory, emphasised that the Arab Youth Media Creativity Summit addresses an issue of vital importance that is closely tied to the future of young people, both professionally and personally. He noted that TRENDS' participation, through a delegation from its Youth Council, reflects the Centre's commitment to supporting Arab youth in exploring opportunities and challenges, particularly in the media Al-Ali added that the rapid transformations in media and creative content industries require urgent and effective action to enhance Arab cooperation in developing the media sector. He stressed the need for more investments in AI tools and harnessing them to serve Arab media objectives, while empowering young people to play a constructive and influential role in producing meaningful content in creative ways. Knowledge RevolutionDr. Al-Ali emphasised that there is a broad consensus among world governments on the pivotal role of youth in advancing both development and awareness. He noted that the media serves as a vital tool in winning both battles by producing creative content that not only supports national aspirations and goals but also keeps pace with the ongoing knowledge and technological revolution. Crucially, Al-Ali stressed, this vision cannot be realised without the active participation and direct contributions of young pointed out that the world is currently undergoing profound and rapid transformations in content creation, led by the AI revolution. AI, he said, is now shaping the future of the world and presents enormous opportunities and challenges for the media industry. This is especially true given the exponential growth in AI-driven media and content production tools, which have sparked fierce competition, not only between humans and machines, but also among institutions competing over how extensively they integrate AI tools into their operations. This, in turn, affects how effectively these institutions meet their objectives in terms of audience reach, influence, and Al-Ali went on to say that these developments are deepening the connection between media and the business sector, transforming media investment into a highly strategic and complex undertaking. He underlined that the media's growing entanglement with national security and social stability has made it more important than ever, particularly amid concerns over the potential misuse of AI in media and content creation. Such misuse, he warned, could negatively affect collective awareness and facilitate the spread of false and misleading information. Innovation in MediaSaqer Al-Suwaidi, researcher, official spokesperson for TRENDS Research & Advisory, and member of the TRENDS Youth Council Advisory Board, participated in the plenary session of the Arab Youth Media Creativity Summit 2025. He remarked that the summit's theme, "Innovative Media… Pioneering Work", reflects not only a slogan but a mindset and work ethic embraced by the UAE. Media innovation, he said, is a catalyst for creative ideas, transforming knowledge into a force that drives development and shapes the future. Al-Suwaidi noted that the media landscape in the UAE has evolved from ink to intelligence and structured digitalisation. Media institutions have transitioned to digital platforms and smart applications, all within a flexible legislative framework that upholds credibility and responsibility. Today, in the era of smart media, AI has become a central component in news production, tool development, and the reshaping of roles and required emphasised that this transformation brings with it significant challenges for innovative media capable of producing impactful work, including deepfakes, the rise of news bubbles, diminishing depth of knowledge, and the lack of ethical frameworks and intellectual property protections governing AI use. In this context, TRENDS Research & Advisory stands out as a pioneering model in bridging scientific research and media practice. The centre not only produces in-depth studies but also transforms research-based knowledge into credible media content, acting as a knowledge bridge between think tanks and media platforms. Practical Recommendations During the Summit's plenary session, Al-Suwaidi presented three practical recommendations to advance innovative media. First, he called for the establishment of an AI ethical governance framework in the media to set clear guidelines for the use of emerging technologies and hold platforms accountable through transparency and responsibility. Second, he stressed the importance of training media professionals in prompt engineering and understanding data biases. Third, he urged stronger partnerships between think tanks and media outlets to ensure that media content is grounded in reliable data and in-depth analysis. Al-Suwaidi concluded by stating that the UAE's media journey from ink to intelligence is not merely a tale of technological advancement, but a reflection of strategic foresight and future-oriented vision. It is a recognition that when media is rooted in research and knowledge, and guided by ethical values, it becomes a powerful soft force that safeguards national identity and drives innovation toward meaningful, transformative achievements in both the present and the future. Source: Aletihad - Abu Dhabi


Web Release
21 hours ago
- Web Release
Oxford – Sheikh Mohammed bin Rashid Al Maktoum Scholarship continues to support education and innovation
The Oxford – Sheikh Mohammed bin Rashid Al Maktoum Graduate Scholarship, launched in collaboration between the Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) and the University of Oxford in 2016, has achieved remarkable results by supporting UAE and Arab students to pursue advanced academic studies at the University of Oxford, one of the world's most renowned universities. This collaboration exemplifies a pioneering initiative to invest in knowledge and human capital by providing Arab students with seamless access to postgraduate courses. It helps them improve their intellectual capacity by learning under the guidance of globally acclaimed academics while building robust connections with exceptional peers from different countries and diverse fields. His Excellency Jamal bin Huwaireb, CEO of MBRF, said: 'This scholarship reflects the visionary principles of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, which aim to ensure a sustainable and prosperous future. The innovative initiative seeks to empower Emirati and Arab students by offering higher education that facilitates their knowledge-based skill development. Additionally, it highlights our commitment to reinforcing scientific, academic, and research excellence in the Arab world, in line with our mission to support students and researchers locally and regionally, further positioning the UAE as a leading global knowledge hub.' The scholarship also aims to nurture exceptional students by enabling them to pursue postgraduate courses at the University of Oxford and supporting their academic and research activities. Furthermore, it contributes to the development of a robust Arab knowledge society, in line with the UAE's commitment to positioning education and innovation as key pillars for creating a prosperous future. Since its inception, the Oxford – Sheikh Mohammed bin Rashid Al Maktoum Graduate Scholarship has played a pivotal role in developing the Arab higher education system and supporting exceptional students in gaining access to the world's leading university for postgraduate study. The scholarship has become influential in global knowledge settings by enabling dozens of Arab scholars to strengthen their research and scientific expertise across various critical disciplines. Moreover, the scholarship serves as a testament to MBRF's dedication to enhancing sustainable education and providing more opportunities for Arab youth. Building on the belief that strong educational and scientific research programs are essential for progress, the scholarship continues to shape the region's future by cultivating progressive, knowledge-driven societies.


Zawya
a day ago
- Zawya
Big-ticket events set the stage for tourism growth in the Middle East
According to the ATM Travel Trends report, 50% of industry experts consider leisure events as a key opportunity for the region's tourism growth Experts speaking at ATM 2025 discussed how global sports tournaments, cultural festivals and music events across the region are boosting tourism and economic growth Dubai, United Arab Emirates: 'Big-ticket' events are playing a pivotal role in driving international tourism and accelerating economic growth, according to experts speaking recently at Arabian Travel Market (ATM) 2025. In the GCC alone, the event and exhibition market is expected to reach US$827 million by 2029, growing at a CAGR of 3.94%. Following the global success of mega-events such as the FIFA World Cup Qatar 2022 and Expo 2020 Dubai, momentum is building across the region as Saudi Arabia prepares to host the 2034 World Cup. Discussing the evolution and impact of these events, panellists including H.E. Khalid Jassim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority; Sebastien Doussin, Senior Vice President - Global Travel Services & Destination Management. Dnata and Noor Ahmad Hamid, CEO, Pacific Asia Travel Association (PATA), shared fascinating insights at ATM 2025, where the events industry was under the spotlight. The panel addressed how big-ticket events – so-called for their high value, cost and impact – have demonstrated their ability to attract millions of international visitors, boost hotel occupancy, stimulate infrastructure growth and generate long-term brand positioning for host destinations. Highlighting the importance of understanding the long-term strategic value of big-ticket events beyond immediate sales, H.E. Khalid Jassim Al Midfa commented: ' Big-ticket events provide a destination with an opportunity to establish brand positioning and exposure in a competitive global environment. These events play a vital role in supporting broader government objectives, but it is essential to invest in the right product for your destination.' Doussin reaffirmed the importance of large-scale events in destination positioning, referencing the growth of the Abu Dhabi Grand Prix, the surge of international golfing tournaments throughout the UAE and the launch of NBA events in the capital. Commenting on the impact of technology on events, Doussin said: 'Technology has already changed big-ticket events, especially in terms of distribution and customer experience. All of the ticketing for the FIFA World Cup in Qatar was completely digital through the official event app, offering flexibility and ease of use. Ultimately, technology enables an event to become more seamless, easier and enjoyable.' Meanwhile, Hamid urged the industry to broaden the definition of big-ticket events to include exhibitions, conferences and cultural performances. He referenced Bangkok's weekly concerts, which are mainly K-pop driven, as examples of how live entertainment extends tourist stays. Supporting the panel's observations, the ATM Travel Trends report highlights the rising appeal of live entertainment and sports in influencing travel decisions. Leisure events were outlined as the top opportunity for tourism growth among 50% of industry experts, as consumer demand for in-person and cultural experiences has increased significantly in recent years. The trend of combining traditional leisure and business travel, or 'bleisure', has also accelerated as increased remote working and flexible working visas have enabled more people to live and work overseas. Building on this, business travellers are often extending their stays in destinations, creating a new opportunity in this rapidly expanding sector. The report also highlighted that business events (MICE) are emerging as a significant driver of tourism growth across the Middle East, complementing the region's thriving leisure sector. Global business travel reached a record US$1.4 trillion in 2024 and is projected to rise to US$2 trillion by 2030. The Middle East is well-positioned to capture a growing share of this lucrative market, increasing from approximately 2.5% in 2024 to over 3% by the end of the decade, supported by world-class infrastructure, a strategic location, and an expanding schedule of high-profile events. Danielle Curtis, Exhibition Director ME, Arabian Travel Market, concluded: 'As big-ticket events continue to gain global prominence, their role in shaping the future of tourism, driving economic diversification and enhancing international reputation has never been more evident. The Middle East, with its strategic vision, world-class infrastructure and focus on innovation, is well-positioned to lead the next era of global event tourism.' Building on the success of its inaugural edition, IBTM@ATM will return to ATM 2026, which takes place at the Dubai World Trade Centre from 4-7 May 2026, with a dedicated zone within Hall 3, highlighting the show's strategic focus on the global business events sector. Designed to facilitate high-value connections, the zone allows business event suppliers to showcase, promote their destinations and services, and engage with pre-qualified international event planners, Professional Conference Organisers (PCOs), and associations through an exclusive hosted buyer programme. This specialised area will once again host the IBTM Stage, providing a comprehensive conference programme tailored to industry professionals, encouraging knowledge exchange and thought leadership. IBTM@ATM 2026 is set to be a vibrant hub for innovation, collaboration, and business growth in the global events industry. ATM will return to the Dubai World Trade Centre from 4-7 May 2026. Now in its 33rd year, Arabian Travel Market (ATM) is the leading global platform driving growth and innovation across every sector of travel and tourism. Held annually in Dubai – the gateway to global travel and tourism with its unmatched connectivity – ATM is where the energy of opportunity comes to life. More than just an event, ATM is a dynamic hub for industry communities, with forums, experiences, and networking that continue well beyond the show floor over the week. Now in a period of rapid expansion, ATM has grown 16% year on year, attracting over 55,000 travel professionals from 166 countries. The next edition of ATM will take place in Dubai from 4–7 May 2026. About RX RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. About RELX RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at World Travel Market (WTM) portfolio comprises leading travel events and online portals across four continents. The events are: WTM London is the world's most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes. Next event: 4 to 6 November 2025 at ExCel London. WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022. Next event: 14 to 16 April 2026 – Expo Center Norte, SP, Brazil. WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019. Next event: 13 to 15 April 2026 – Cape Town International Convention Centre, Cape Town About ATW Connect: Africa Travel Week's digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology. WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub.