The Oasis economy: How much will Britain make from the Gallaghers?
Thirty one years later, as Oasis's much-anticipated reunion tour continues, Sifters has become a place of pilgrimage.
'Two young lads from South Korea came in when I was there last week. It's their first time in the UK and they knew all about Shakermaker,' says Joe Feeley, a friend of Howard's who hosts 'Wonderwalk' Oasis-themed walking tours around Manchester. 'They were going to [the first Oasis show in] Cardiff next. There's a mural of Liam and Noel on the side of the Sifters building, and as I was leaving there was a girl from China doing a selfie and I was talking to her. She's said 'I've come all the way over to see places like this and I'm going to Cardiff tomorrow.''
As almost 1.4 million other people gear up for Oasis's remaining UK mega-shows, places such as Sifters are reaping the benefits. Indeed, the Oasis tour is proving a cash cow for all manner of businesses, from bars to hotels and from tribute acts to fashion retailers. In total, the 'Oas-economy', if you will, is predicted to contribute over £1 billion to Britain's coffers between now and September, when the domestic leg of the tour concludes (the band also visit North and South America, Asia and Australia).
Bookings for Wonderwalks (£15 before fees) are up by 75 per cent compared to last year, Feeley says. Meanwhile, demand for a three-hour Oasis bus tour of the city has risen by 50 per cent. The bus tour – £40 for an adult, £30 for a child – takes in Liam and Noel Gallagher's old school, a drive-by of guitarist Paul 'Bonehead' Arthurs's former house in which the cover sleeve of Definitely Maybe was photographed, concert venues, the aforementioned Sifters, and more.
'The reunion news has turbocharged [demand] and we hope the effect will continue long into the future,' says Lewis Swan, director of organiser Brit Music Tours. Someone who runs a Manchester Airbnb management company tells me that city-wide bookings are up by a third during Oasis's five-concert Heaton Park residency later this month.
And it's not just Manchester. Visitors to Cardiff for Friday night's opening show had the option to attend all manner of ticketed and free parties before and after the gigs. Pubs, karaoke bars, cocktail lounges and restaurants laid on Oasis-themed specials, quiz nights and indie discos. Mary's, Cardiff's self-styled 'premium gay cabaret bar', hosted an unofficial pre- and post-concert party.
Meanwhile, a central London restaurant is offering a £58.30 'Oasis Bottomless Brunch' around the band's five Wembley Stadium dates in late July and August; brunch includes 90 minutes of limitless cocktails while banging 90s anthems blare from the speakers. 'Parka not required, but highly encouraged,' says the blurb.
You can see why enterprising business owners are latching onto Oasis mania. Britain's economy is as stagnant and toothless as Liam was when he spent that night in a Munich police cell in 2002 (he'd lost his two front teeth in a bar brawl). The Oas-economy is fuelled by middle-aged men keen to relive their youth – with how much money they spend secondary to having a hedonistic, tear-stained, arms-aloft night out.
For the first time in a while, people's purse strings will be open – just like they were in Oasis's mid-1990s heyday. When Oasis's first album Definitely Maybe was released in 1994, Britain was motoring out of the early-Nineties recession and annual Gross Domestic Product – the value of goods and services the UK produced – was rising by a healthy 3.4 per cent. People felt flush. This year? GDP is expected to rise by just 1 per cent. Therefore any largesse by nostalgic Oasis fans will be hugely welcome. Businesses will take whatever bump in trade they can get.
'The Oasis reunion [has] gone worldwide, which they never had before on this scale. Good on them,' says James O'Mullan, who runs the Shiiine On series of retro music events and has teamed up with a company called Star Shaped to organise an Oasis boat party (£25) on the Thames on August 3, the final Wembley date of the group's opening run. A week before, a separate boat party will feature an Argentinian Oasis tribute band called Oeisis ('easily the best Liam,' O'Mullan has ever seen).
'It's a chance for people to meet up and have a sing and dance on the Thames. A chance to celebrate a time when music meant something to people. It seems this reunion has reignited the tribes again,' says O'Mullan. This desire for nostalgia certainly feels true. An agency called Champions Music and Entertainment that books bands for parties and events tells me that enquiries about Oasis tribute bands have risen by 205 per cent year-on-year. A new Oasis tribute band has been formed once every six weeks on average this year, the agency says.
Paul Higginson, who performs as Liam in tribute band Oasish, says that bookings this year are up by around 15 per cent. 'It's not as many as other Oasis tributes because we were already a busy band anyway, so we couldn't squeeze many more gigs into the diary as there's only 52 Fridays and Saturdays in the year,' Higginson says. Publishers are also diving in: I've read seven new books on Oasis in recent weeks, from biographies to stocking fillers to parody diaries.
The total amount of cash that Oasis's Live '25 tour is due to bring in is phenomenal. A recent report by Barclays, based on a survey of 2,200 people, estimated that Oasis fans will spend a total of £1.06 billion attending the band's 17 UK concerts, equivalent to £766 each. While the spend-per-head is slightly below the £848 average spent by Taylor Swift fans during the UK leg of her Eras tour last summer, the headline figure is higher as Oasis are playing 17 concerts compared to Swift's 15. It's yet to be seen whether the Oasis shows will boost regional economies in the way that Swift's tour did. In June 2024, Swedish officials said that economic activity around her Eras tour – including soaring accommodation prices in Stockholm – had contributed to a rise in the country's inflation for the first time in over a year. In 2023, Beyoncé's Renaissance tour also had a huge economic impact on Stockholm.
But broken down by the four UK cities in which Oasis will play, the band's reunion will bring £112 million into Cardiff, £151 million in Edinburgh, £302 million into Manchester and £476 million into London. Only rock 'n' roll? Pah. It's a financial lifeline to struggling hospitality businesses.
Although, it has to be said, not everyone will coin it in. According to a Telegraph colleague who was in Cardiff for the opening night, the city's taxi drivers were unhappy. Road closures around the Principality Stadium, effective from midday over the weekend, meant they lost business. 'Everybody else makes good money except for us taxi drivers,' one taxi driver said. 'Our fares don't go up at all and we're stuck in traffic.'
Still, this is how the individual per-person spending is split. Each of the 1.4 million Oasis fans has already spent an average of £171.10 on their ticket, says Barclays. But they will go on to spend, on average, £108 on accommodation, £70.50 on travel, £51.40 on merchandise in the run-up to the show (or after), £26.60 on vinyl or CDs before the event, £73.70 on clothes and accessories ahead of the show, and £75.20 on food and drink before they arrive at the venue. On top of this, they will spend £55.30 on VIP packages or hospitality once at the venue, £59.70 on official merchandise and £74.70 on drinks on top of what they've already eaten and drunk on their way there.
Aah yes, the booze. Oasis fans are a thirsty bunch. Another Oasis-themed survey I received last week laid this bare. The survey was small and was conducted on behalf of an online pharmacy called MedExpress by a polling platform called Attest. It polled 168 people who are attending the Oasis tour. The survey revealed that, on average, just over a quarter of attendees tend to consume 3-4 drinks when they're at a concert. One in five consume 5-6 drinks and one in seven have 7-8 drinks. But 6.6 per cent of respondents – that's one in 15 people – consume 11 drinks or more at a concert. If extrapolated to account for all 1.4 million UK Oasis attendees, this means that 92,400 people plan to drink over 11 drinks each. That's an entire Wembley Stadium filled with people hammered out of their skulls.
Then there's the merchandise and fashion. Oasis have opened – or will open – temporary branded shops in Manchester, Cardiff, London, Edinburgh, Dublin and Birmingham to sell clothes, brand-collaborations with companies such as Adidas and merch. Fans can buy Oasis-themed baby grows, hoodies (from £70), cutlery, t-shirts (from £35), jackets, umbrellas (£45), jigsaw puzzles, postcards (£1), lighters, records (from £35, with a print), shot glasses, mugs (£12), water bottles, pin badges and magnets (£6), stickers (£2), keyrings (£8) and tote bags (£20). Nationwide sales of bucket hats have risen by 275 per cent, according to reports (top tip: they're equally useful as receptacles for people who have over-indulged).
Even barbers will benefit: according to Barclays, 14 per cent of Oasis fans plan to get a haircut inspired by Liam or Noel. To coincide with the tour, the band is also gearing up to re-release their second album (What's The Story) Morning Glory? to mark its 30 th anniversary later this year. The so-called 'complete bundle' comprising two triple vinyl LPs (one neon orange) and a double CD will cost £110.
Interestingly, the one part of the Oasis universe that hasn't seen a boost is the band's streaming numbers. According to data analytics company Chartmetric, Oasis have actually seen a 9 per cent decline in popularity on Spotify over the last 30 days, losing 2.4 million monthly listeners (although they still have a highly respectable 24 million. Wonderwall is their top track by a mile). On the flip side, the band have had an increase in TikTok engagement ('likes' up 23 per cent to 9.1 million over the last three months, and 'followers' up 12 per cent to 931,600).
But income from recorded music is far less important to bands than it used to be. Indeed, there is so little money in the streaming economy that musicians make almost all of their money through touring these days. And the bigger the tour, the better. Thirty years ago, recorded music sales were musicians' primary source of income, with tours acting as adverts for a band's latest physical album. Now, the inverse is the case.
'Going offline is where real impact can be had. And for artists that means playing live and selling merch. The first generates long-lasting memories and the second a permanent reminder of the artist to the fan,' says Mark Mulligan, managing director of music industry analysts Midia Research. 'Oasis predate the digital era, so it is both easier and natural for the band to lean on offline as their way to build brand in a way that won't simply get washed away by the next TikTok trend.'
Estimates of how much Liam and Noel will make from this tour vary dramatically, but they range from £50 million to £100 million each. This amount of money would transform the brothers' net worth in a stroke. According to numerous estimates, Liam currently has a net worth of £4.5 million while Noel, as Oasis's songwriter, has a reported net worth of just over £50 million. It's not hard to see why they've decided to put years of animosity aside to reunite for this tour.
There could also be a juicy coda for songwriter Noel when it comes to Oasis's music. The publishing rights to these songs are currently owned by Sony Music Publishing, which until recently was known as Sony/ATV, the music publishing company that was founded by Sony and Michael Jackson in 1995. Publishing rights are hugely lucrative: every time a song is streamed, sold or synced in a TV show or advert, the owner makes money.
According to a new Liam and Noel biography called Gallagher: The Fall and Rise of Oasis by P. J. Harrison, the band's publishing rights revert from Sony to Noel in 2025, meaning he will be free to sell them on to the highest bidder at some point later this year. The tour has therefore come at a perfect time to remind the world what a golden back catalogue Oasis has.
'Doing an Oasis tour right on top of his rights coming back under his control puts him in the optimal position to capitalise on a sale,' writes Harrison. 'So while both brothers could pocket £100 million each from the tour, Noel could bag a lovely 'Brucie Bonus' in the form of a £250 million buy-out of his song catalogue.' I put this specific scenario to a band spokesman. He declined to comment.
But for all the joy, nostalgia and money that the Oasis tour will bring, there is one potential hitch for male Oasis fans. The survey conducted on behalf of the online pharmacy MedExpress suggested that the tour could have a significant impact on men's sexual health. Punningly headlined 'What's the story? No morning glory', the company's press release states that 71 per cent of Oasis fans have reported experiencing difficulty maintaining or keeping an erection following the consumption of drugs or alcohol. The very existence of such a press release tells us all we need to know about how companies and brands are leaping on the Oasis bandwagon. And if that stat is true? Well, every cultural phenomenon has a downside.
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Its other influencers Kai Toledo (left) and Lia Byte (right) live aspirational lifestyles – leading to fears that people viewing them could suffer long–term psychological harm (both images AI–generated) Aitana's creators appear to superimpose her photographs over real places – suggesting that somebody, at least, is enjoying her trips abroad 'This is where I think the harm could be most profound,' adds O'Donoghue Hobbs. 'Combined with the fact that many of these AI profiles are being monetised on adult content platforms like Fanvue, we're pushing audiences – particularly young women – toward comparing themselves to something entirely fabricated. 'It blurs the line between aspiration and fantasy, which can fuel unrealistic expectations and negative self–image in a really insidious way for young men too.' In a statement to the Mail, The Clueless said it had created dozens of AI 'models' with different body types who can be used by fashion firms to show off their clothes and that it created other influencers with 'normal' bodies. It also tried to create influencers with 'normal' bodies, it says – but Aitana proved most popular. In other words, don't look at them: it's society's fault they promoted the virtual model with a six–pack. 'What we do is simple: we observe public behavior, analyze what brands want, and deliver accordingly,' it said. Beyond the profound effects on body image, experts are also concerned about the impact AI content creators will have on the wider creative industry and those who make the magic happen: photographers, make–up artists and stylists. In July, Seraphinne Vallora – an agency founded by Valentina Gonzalez and Andreea Petrescu – hit the headlines after it created two AI–generated women for fashion brand Guess to use in adverts placed in Vogue magazine. Like The Clueless, the agency says it offers AI models because it 'eliminates the need for expensive set–ups, MUA artists, venue rentals, stage setting, photographers, travel expenses (and) hiring models'. A quick glance at its Instagram gives the same story: flawless skin, precisely set hair, idealised proportions – and near–universal disgust at what some saw as an attempt to drain the fashion industry dry. 'How does it justify you stealing dozens of jobs that are behind real life pictures? Makeup artists, dressers, photographers, assistants, models,' wrote one user. 'These are so bad, freakishly idealised standards that real women will never be able to achieve, it's so damaging,' said another. The Mail contacted Seraphinne Vallora for comment. Psychotherapist Fox Weber added that the fact many AI influencers and models are women is not a coincidence – with their roles reduced to 'tradable' commodities and real–life women cut out of the picture. Branding it 'full industrialised objectification', she added: 'It matters that many of these "women" are designed and owned by men, even when there's a female co–founder involved. 'The claim that they avoid "egos" or "manias" is code for sidestepping female autonomy. 'The tech could be used to broaden representation or push creative boundaries. But right now, it's reinforcing the same narrow ideals, just with better rendering. 'The risk isn't only more fake women – it's that the fantasy becomes the standard, and we start blaming reality for not measuring up.' The Clueless has denied taking away jobs from women, noting that 10 of its 15 staff are female. 'We firmly believe that artificial intelligence is not here to replace anyone. It's here to transform and create new opportunities,' the agency said. But Aitana, and her creators, might not be living in the real world in other ways. Her Oasis post – the one showing her at the gig, and standing outside Wembley – was littered with positive comments from other AI influencers. Negative comments were hard to come by days after it was shared in July. The reception was less charitable when the images were shared on two Oasis fan accounts, where one Oasis fan said: 'What the f*** is an AI influencer? Couldn't give a s***.' The Daily Mail understands the posts were made on two Oasis fan accounts in exchange for payment from a PR firm, but were not declared as paid partnerships – a potential breach of UK advertising guidelines. The Mail asked The Clueless if it moderated Aitana's comments, and whether it had engaged in paid partnerships to promote Aitana. It did not respond to those questions. One of the Oasis fan accounts did respond to the Mail's questions, before deleting its responses hours later. If those behind AI influencers aren't disclosing who they are, or what they are doing behind the scenes, users are at real risk of being misled or exposed to harm, Hannah O'Donoghue Hobbs added. How can virtual influencers confidently promote cafes, salons and skincare clinics, as The Clueless' models have, when they can't eat, get haircuts or have facials? 'There's a huge ethical issue here. Many AI influencers don't disclose who's behind the account or how the content is being generated,' she said. 'Audiences deserve to know whether they're interacting with a human or a digital creation, particularly when it comes to commercial partnerships. 'The content may look real, but there's no lived experience behind it. Over time, that erodes trust not just in the AI influencer, but in the brands who choose to work with them.' Mia Zelu's Wimbledon post was liked over 60,000 times and was reported on across the globe – including on the Daily Mail. It was even listed on the OECD's AI Incidents and Hazards Monitor because it 'constitutes harm'. But nobody knows who is behind the posts – with only RAHFT, a German marketing agency, stepping forward to take credit for at least some of the work. Mark Dollar, CEO of RAHFT – standing for 'Reliable, Authentic, Honest, Fair, Transparent' – insisted to the Mail he was not trying to 'hide who is behind' the accounts. He did not, however, disclose the identity of Mia's creator when asked. Instead, he revealed another plan: to enable celebrities to be in two places at once by posting their AI selves on social media. 'At RAHFT, our priority is clear: AI is never meant to replace people, but to support them,' he said. The Clueless told the Mail that it offered a 'different kind of authenticity and interaction' – suggesting comparing Aitana to a real influencer was akin to comparing a Pixar film to a documentary. But Dr Carolina Are, the social media researcher, believes AI influencers will contribute to the ongoing decline of the internet – a phenomenon known as 'ensh****ification' – as social media becomes overstuffed with beautiful, fake women. And with research suggesting AI–created posts is less likely to be moderated than human content, there may come a time where all that is left online is AI slop. The Clueless doesn't see it that way. It, and other agencies like it, believe AI influencers are only going to make the internet a better place – while admitting that they're drawing nothing but illusions. 'We believe in honesty – and in some ways, it's more ethical to show a perfect body and say "this isn't real," than to show a real body and pretend it's effortless,' The Clueless told the Daily Mail.
Daily Mail
29 minutes ago
- Daily Mail
Katie Price and Kerry Katona's daughters learn from their mothers' mistakes with surgeries, broken marriages and addictions - as they take VERY different paths to the noughties hell-raisers
From multiple failed marriages to addiction and chaotic lives that were rarely out of the headlines, Kerry Katona and Katie Price were the original noughties hell-raisers and with so much in common, it's no surprise they became close friends. Now the pair have something new to bond over - watching their daughters become young women and take their first steps into the limelight in their own right. Katie's daughter Princess made her first foray into solo reality TV this week with the launch of her ITV show The Princess Diaries, while Kerry's daughters Molly, Lily-Sue and Heidi are also weighing up their options in the worlds of entertainment and influencing. However, there's none of the drama that their mothers were famous for in their heyday. For instance, Kerry's daughter Molly is training to be an actress at Paul Mescal 's prestigious alma mater The Lir in Dublin, and recently said her dream role would be to play the titular role in Ibsen's Hedda Gabler. Meanwhile, Princess has won plaudits for her maturity and authenticity in her new TV show, and is modelling herself on savvy businesswoman Kylie Jenner rather than her own mother Katie. Here the Daily Mail reveals how, despite chaotic times in the past, the girls are forging their own paths. She is said to already have a net worth of £500,000, and starred on the cover of OK! Magazine for her 18th birthday Princess Andre was born on June 29, 2007, to mum Katie and dad Peter Andre. Despite her mother's headline-grabbing life in the spotlight, Princess has built a life of her own. She is said to already have a net worth of £500,000, and starred on the cover of OK! Magazine for her 18th birthday. While this is a substantial amount of money, this is only half of what Princess hopes to secure, as she has vowed to become a 'millionaire by the age of 20'. For a single brand deal video, the blonde beauty can earn anywhere between £2,540 to £3,810. She also landed a solo TV documentary, The Princess Diaries, by the age of 18. And it was recently revealed her next career move following the season finale of her hit ITV2 reality show. In a shock career U-turn, Princess hopes to dip her toes in the music industry as she detailed her five-year plan. Speaking to The Sun, she said: 'I want to be a successful businesswoman which I am actually heading towards at the moment. So hopefully in five years' time, it will all be up there. 'I also want to get into music.' Her father Peter, 52, shot to fame as a nineties heartthrob and is renowned for his 1995 hit Mysterious Girl. 'We've got amazing things coming. Obviously the industry is very [up and down] but it's always about picking yourself up and getting back to it.' The Princess Diaries tracks the daughter of Katie Price and Peter Andre as she navigates life in the spotlight and unpacks her tumultuous upbringing. Princess has also reportedly set her sights on becoming the UK's answer to Kylie Jenner with her own billion-pound makeup empire. She has given fans a new insight into her hopes for the future with her new TV show, which follows her attempts to establish herself as a makeup mogul. Princess is also said to have made it clear that while her mum made her name as a glamour model, she has no intentions of following in her footsteps. An insider told The Sun: 'Princess has got ambitions of being the next Kylie Jenner. 'Everyone's been saying they can see that happening, with her own TV show and a makeup range coming out. She also has lots more deals in the pipeline to consider. 'When Katie says that Princess is "following in her footsteps", she isn't.' Heidi Elizabeth Croft Heidi Elizabeth Croft was born on February 20, 2007, to mum Kerry Katona and dad Mark Croft. Throughout her long-lasting career, Kerry has battled with bankruptcies, abusive relationships and drug addictions. However, Heidi, who turned 18 this year, has kick-started a life far different from her mother's. The star, who boasts 18,000 followers on Instagram, reportedly has just 'done her first solo shoot' last month, according to her mother Kerry. Heidi is currently a brand ambassador for In Print We Trust, and she offers fans discounts for using her code, proving herself to be a budding influencer. With her 18,000 Instagram followers, she is estimated to earn anywhere between £160 to £245 for each sponsorship brand deal video. Heidi has been trying to break into showbusiness for many years, as she appeared on The Voice Kids in 2020. Having confessed previously that 'she knows she will be famous in the future', the brunette beauty has also teased that she has considered going on Love Island when she is old enough. And there is more to come for the star, as a source told The Sun last year that she had 'already secured some incredible opportunities, including an [audition] for a lead role in a Pinocchio feature film'. Heidi appears to be taking inspiration from family friend Princess as the Katona and Price families have been spending more time with one another over recent years. Molly Marie McFadden As the daughter of two famous noughties pop stars, a stint on reality TV followed by a clothing line with Boohoo and paid Instagram posts would be an obvious career path for Molly McFadden. However, the daughter of Westlife star Brian McFadden and Kerry Katona has been living a decidedly normal life out of the spotlight that she was born into. The 23-year-old lives in Dublin where she is an acting student at the prestigious Lir Academy at Trinity College Dublin, the alma mater of Normal People stars Paul Mescal and Éanna Hardwicke. Recently she was nominated for the Spotlight Prize, awarded to aspiring young actors in the UK and Ireland, and has expressed an interested in playing Hedda Gabler in Ibsen's play of the same name. She graduated in 2022 with a Foundation Diploma in Acting and Theatre Studies and it's believed she's progressed to the three-year, full-time, intensive honours degree, which she will complete in 2025. The degree course at the the Lir Academy is described as being 'completely different' to other drama schools where students might have classes for 14 hours a week. Lir Academy students are in classes, workshops and rehearsals for at least 35 hours per week, and sometimes more when in production, and the environment is designed to simulate what you'd expect in a professional theatre. Prior to her move, Molly lived in Cheshire with her mother Kerry and younger sister Lilly Sue, 21. Kerry also has Heidi, 17, and Max, 16, from her marriage to Mark Croft. She shares her youngest daughter, Dylan-Jorge, 11, with her late ex-husband George Kay who died aged 39 in 2019 following an overdose. Brian was based in Australia for much of Molly's younger years while he was in a relationship with singer Delta Goodrem. He eventually moved back to the UK in 2013 with his now ex-wife Vogue Williams, saying at the time he was 'missing all the growing up' of his daughters. Molly has been living a regular student life in Dublin with snaps from her social media showing her enjoying nights out and trips to Europe with her friends. Kerry travelled to Dublin in October to watch Molly perform in a play at the Lir Academy and gushed how proud she was of her. Far from being a nepo baby, Molly's showbusiness connections didn't play a role in her acceptance because all students are required to audition for their place on the intensive course, which is described as being much more rigorous than other drama schools. Appearing on Loose Women with Kerry in 2020, the youngster made a telling comment about how seriously she takes her career when she shot down rumours that she was set to appear on Love Island, insisting: 'I'll leave the reality TV to my mum.' The budding actress instead has turned her hand to Shakespeare, appearing in student productions such as Much Ado About Nothing, in which she played Leonora, a female version of Leonato. Molly has been based in her father's native Ireland for quite some time after moving when she was 15 to live with her grandparents in Artane, north Dublin, and prioritise her education. 'She did her GCSEs here in England, she didn't get what she wanted so we spoke to her nan because Brian doesn't live in Ireland,' Kerry recalled in an interview with 2FM. 'People think that Molly lives with Brian, she lives with her nan and grandad who absolutely adore her and have worked wonders for her. 'She moved over there and she did three years of education and then she moved to London which she absolutely hated. 'Then she moved back home and I said, "Why don't you move back to Ireland, you were flourishing over there." 'She was desperate to get into the Lir and she finally got in the Lir.' Lilly-Sue McFadden Lilly-Sue McFadden was born when Kerry and Brian were at the height of their pop fame. Despite having famous parents, Lilly has never desired to live off their names like other 'nepo babies'. Indeed, she spent several years working as a support worker in a care home for young adults with learning disabilities, a shop assistant in SpecSavers and a barista. Lilly told the Daily Mail in 2023: 'There's a negative connotation around nepo babies. It is absolutely true, I technically am a nepo baby because I come from two wealthy parents who are famous, which has given me more opportunities but there's nothing wrong with that. 'I'm a completely different person to my parents and that is the truth. I have worked hard doing jobs that have paid me peanuts and I worked many hours. 'I have made a name for myself in my own jobs but at the same time I do have opportunities that other people wouldn't have... You just have to be self-aware. It's not fair, of course it isn't fair but that's just life.' Lilly has appeared on reality TV shows alongside her mum, namely Celebrity Ghost Trip in 2021 and has also starred in panto. Her good looks, links to her parents and the fact she's single have sparked rumours that she could sign up for Love Island, but Lily admitted the ITV2 show isn't a natural fit. She explained: 'I love a pint, I'm not a wine drinker, I like a beer and my mum always says I'm such a bloke. I go down to the pub to watch the football and I have a pint. 'I'd never say never... but I don't really think it's a bit of me. If they could swap out the glass of Prosecco for a pint of San Miguel, then I'd probably do it! 'Maybe in a couple of years it might end up being me, I'm always growing and changing but at the minute that's not really where I'm at.' And in May 2024, Lilly decided to move to Ireland, as she confessed she is ready to 'quit the UK'. At the time, Kerry revealed in her OK! column that despite feeling emotional over having just one child left in school, she is 'proud' of Lilly because she has been accepted into a drama school. She wrote in OK! Magazine: 'Lilly is looking for a fresh start so has decided she's going to move over to Ireland to live with her grandparents on her dad's side. 'I think it's a good thing because she's 21 so it'll be nice for her to stand on her own two feet, she rules the roost at our house.'
