Telkomsel, Novosol Partner for Mobile Video Advertising

Martechvibe

20-03-2025

The platform offers scalability, personalisation, automation, and integration to support diverse video advertising needs
Indonesian telecom provider Telkomsel has signed a mobile video advertising agreement with Novosol, a global mobile advertising platform, aiming to expand mobile ad revenue in Indonesia's $20 billion advertising market.
The agreement is projected to generate $300m within three years, providing brands, advertisers, agencies, and resellers with access to over 270 million mobile users in Indonesia, including 170 million Telkomsel subscribers. It is also expected to strengthen Telkomsel's position in the market, where it holds a 59% share by revenue.
Through this partnership, Telkomsel will benefit from Novosol's 'moLotus,' a GSM-based platform that delivers 40-second video ads to mobile inboxes without requiring apps or data, supporting Android, iPhones, and feature phones.
Novosol is enhancing moLotus with AI-driven capabilities, including automated ad creation, campaign optimisation, and data-driven insights under mobile video advertising.
ALSO READ: Telkomsel Signs MoU With Microsoft
The platform offers scalability, personalisation, automation, and integration to support diverse video advertising needs. Its online portal provides advertisers and agencies with business and operational tools.
With various interaction options, charging models, and ad formats like HQ Video and Slideshow, moLotus enables targeted campaigns to enhance visibility, engagement, and conversions. It also helps brands streamline processes, reducing telemarketing, training, and distribution costs. Advertisers benefit from AI-driven marketing and improved ROI, while agencies and resellers gain new revenue opportunities and better margins.
moLotus is expanding its presence in Indonesia's growing ad market, leveraging its telco partnerships and high-margin potential. Already adopted by brands and telecom providers across Asia—including Malaysia, Singapore, Indonesia, India, and Vietnam—it is also exploring opportunities in the US.
The platform is used across various industries, including banking, insurance, automotive, consumer goods, e-commerce, retail, and government, supporting businesses in enhancing customer engagement and revenue growth.
With the Telkomsel partnership, Novosol strengthens its presence in Asia and continues its expansion into Western markets. With the global mobile advertising market expected to surpass US$1t by 2032 (Statista, Fortune BI), moLotus aims to capture a share of this growth.
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Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market.
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Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle.
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HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals.
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Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales.
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Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics.
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Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage.
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Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio.
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