Katrina Kaif Unveils New Jelly Lip And Cheek Wand, Perfect For A Sun-kissed Look

News18

03-05-2025

Last Updated:
Katrina Kaif took to her Instagram to share how she uses her newly launched blush sticks on the go. She showed how to blend it seamlessly using just your fingers.
Ever since Bollywood superstar Katrina Kaif entered the beauty industry with her makeup brand, Kay Beauty, she has continued to impress both fans and experts with thoughtfully designed products that strike the perfect balance between elegance and functionality. Launched in 2019, Kay Beauty was introduced as a makeup line that is not only high-performing but also inclusive and mindful of skin health. With every new product, the brand has aimed to reflect Katrina's style — fresh, natural and effortlessly chic. Her latest summer release lives up to that promise and has quickly become the talk of the beauty community.
As the warm weather sets in and the demand for lightweight, dewy makeup rises, Katrina Kaif has launched the Kay Beauty Jelly Lip & Cheek Wand, a dual-purpose product that delivers a radiant, sun-kissed glow to both the lips and cheeks. This innovative wand features a jelly-like texture that blends seamlessly into the skin, offering a hydrating and breathable feel. Perfect for hot and humid days, the formula is designed to leave a luminous, barely-there finish that enhances natural beauty rather than masking it. It's ideal for beauty lovers who prefer a subtle flush of colour and a glowing, fresh-faced look.
The wand is available in three delightful shades inspired by classic summer treats — Strawberry Crush, Berry Burst and Orange Popsicle. These juicy, fruit-themed shades provide a playful yet wearable pop of colour that suits a range of skin tones. The sheer, buildable coverage allows users to control intensity, making it perfect for both daytime minimalism and slightly bolder evening looks.
To introduce the new launch, Katrina shared a video on her social media where she demonstrated how to use the wand. In the clip, she's seen applying the Strawberry Crush shade, effortlessly dabbing and blending it onto her cheeks to create a soft, radiant glow. She captioned the post: 'Our New Jelly Lip & Cheek Wand doesn't just sit on the skin — it blends in, almost like a tinted balm." She also mentioned that this product is perfect for makeup on the go, especially for women who want a quick and effective beauty solution in their busy routines.
Since its inception, Kay Beauty has built its reputation not only for high-quality formulations but also for inclusivity and conscious beauty. The brand is proudly paraben-free, cruelty-free and vegan. Its marketing campaigns often feature models from all gender identities, skin tones and ethnic backgrounds, making diversity a key part of its identity.
First Published: