Mythik appoints Sidharth Kedia as chief operating officer
, a tech-first global entertainment company with a vision to create the '
Disney from the East
', has announced the appointment of
Sidharth Kedia
as
chief operating officer
, where he will lead operations and strategic finance. Kedia is an experienced media, entertainment and gaming business leader, who was head of
Jio Games
, chief strategy officer of Viacom 18 and chief executive officer of Nodwin, South Asia's leading
esports
company.
Kedia brings a proven track record in building and scaling media, entertainment and gaming businesses. His prior experience includes:
● Head of JioGames and senior vice president at Jio Platforms, where he led the growth of its gaming division;
● Chief executive officer of Nodwin, South Asia's esports company, where Kedia grew its revenue 10x, increased its valuation 28x, expanded its business from one to eight countries and raised USD 50 million;
● Chief strategy officer at
Viacom18
, he played a pivotal role in shaping the company's overall strategy, regional television expansion and advancing its OTT product offerings;
● Reliance chairman Mukesh Ambani's office, where he led the project management office for Jio's telecom launch and was also responsible for integrating Network 18 into RIL;
● Co-founder and partner at private equity firm Ambit Pragma Ventures, where he established the
media and entertainment
investment practice and guided portfolio companies.
Kedia began his career at General Electric, where he became a certified Six Sigma Black Belt in operational excellence, is a Chartered Accountant, and also holds an MBA from the Stern School of Business at New York University.
Mythik's founder and chief executive officer, Jason Kothari said about the appointment, 'Sid's experience in media, entertainment and gaming is a rare combination of variety and depth across all key aspects of creating an innovative business in the space. Sid is also a disruptive strategic thinker which makes him a particularly suitable leader for helping build Mythik, where we are pushing the boundaries of established business models and technology to bring Eastern mythology to global audiences for the first-time.'
Kedia, added, 'Jason's ambitious vision for Mythik aligns with how I've always imagined our own mythological universe's potential from both a creative and business standpoint. Since childhood, I've been captivated by these stories my grandparents told me and as a huge Marvel fan, I've often wondered why our superheroes never got the global spotlight they deserve. We plan to change that at Mythik.'
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