Wavemaker India named media agency of the year at Goafest 2025
Goafest 2025
—the country's premier advertising, media, and marketing festival co-hosted by the AAAI and The Advertising Club—concluded Day 1 with the prestigious Media and Publisher
Abby Awards
. In true Olympic style, the medal tally was ranked based on the number of Gold wins, bringing both competition and celebration to the forefront.
Wavemaker India
emerged as the
Media Agency of the Year
, sweeping the competition with six golds, along with eight silver, four bronze metals and one Grand Prix—making it the most awarded agency of the evening with total 124 points.
Mindshare India
followed with four golds, while Initiative Media bagged three golds.
Other notable winners included
EssenceMediacom
(2 Golds), DDB Mudra Max (2 Golds), and Tribes Communication (2 Golds). Agencies like Lodestar UM, Publicis Media, and FCB Kinnect also made it to the medals table with a Gold each.
On the publishing side, ABP claimed the top honours with one gold, three silvers and a bronze, making it the most awarded publishing house at this edition with 30 points. Followed by
Bennett Coleman & Co
with one gold, three silvers and securing a merit mention whereas Jagran Praskashan bagged two gold and one silver.
While HT Media won a gold, FCB India and The Hindu Group led the overall points tally among publishers. Cheil India, ABP Digital, and Schbang were among the other winners
The Abby Awards at Goafest continue to spotlight innovation, impact, and creative excellence across India's evolving media landscape—recognising both legacy powerhouses and new-age contenders driving results and redefining storytelling.
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