Travis Kelce's New Subscriber Count After Taylor Swift Appearance—Revealed
Newsweek AI is in beta. Translations may contain inaccuracies—please refer to the original content.
Travis Kelce's podcast New Heights saw a sharp rise in subscribers after his longtime partner, Taylor Swift, made an appearance on the show, drawing millions of views and new attention to the NFL star's media ventures.
The episode featuring Swift, released August 14 on YouTube, has already surpassed 15 million views and helped drive more than 500,000 new subscribers to the podcast, according to tracking site Social Blade. The podcast's YouTube channel now boasts more than 3 million subscribers.
Hosted by Travis Kelce and his brother Jason Kelce, the podcast was already one of the most popular athlete-led shows in the U.S., but Swift's appearance has sent its growth into a new tier.
The surge in numbers reflects Swift's ability to mobilize her global fan base and connect them to whatever platforms she engages with—even in crossover entertainment formats like a sports podcast.
"I think the size of her audience and of her influence, on both individual and groups of people and the culture at large, are due to the interest she generates in all kinds of folks for all kinds of reasons," Ari Perez, associate professor at Quinnipiac University, told Newsweek.
Perez teaches a course titled "Taylor Swift: Cultural Mirrorball" in the university's Women and Gender Studies Program.
"She has something for everyone, and you can find in that songwriting menu anything that you want to find, and it will be expertly prepared and served," Perez said.
From left: Travis Kelce celebrates with Taylor Swift after the Chiefs game against the Buffalo Bills at GEHA Field at Arrowhead Stadium on January 26, 2025 in Kansas City, Missouri; and the couple watch a...
From left: Travis Kelce celebrates with Taylor Swift after the Chiefs game against the Buffalo Bills at GEHA Field at Arrowhead Stadium on January 26, 2025 in Kansas City, Missouri; and the couple watch a game at Amerant Bank Arena on June 12, 2025 in Sunrise, Florida. More
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Since going public with their relationship in 2023, Swift and Travis Kelce have become one of the most-discussed celebrity couples globally. The singer's appearance on New Heights was also where she announced her upcoming album, The Life of a Showgirl.
Perez, who describes herself as a "fearless Swiftie," said the singer's influence is more than fan enthusiasm—it is a strategically cultivated relationship with her audience.
"She has been very deliberate and hardworking at engaging with her fans and keeping a relatable image," Perez said. "The attachment fans feel toward her is reciprocated."
Perez also drew a comparison to ESPN's branding strategy, where fans of one sport or property often find themselves drawn into others through exposure.
"Taylor really has that kind of brand integration where new fans—for instance, the folks that got into Taylor's music through folklore in 2020—stick around and find their place in the universe and are encouraged and motivated to sit at the big table," she added.
The effect of Swift's presence on New Heights underscores that appeal. The channel's jump in subscribers represents not just a short-term spike in attention but potentially lasting engagement from a new audience segment.
"Swiftie fandom is mostly a big-tent fandom," Perez said.
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