Popular fast food chain celebrates its anniversary with 75-cent burgers… but only for a limited time
Rewards members can grab a #1 Whataburger for just 75 cents through the fast-food chain's app or website.
Guests can use the digital-only deal at all 1,100 US restaurants and limited to one per account. Add-ons cost extra.
The Texas-based burger chain is also throwing a bigger bash tonight at Whataburger Field in Corpus Christi.
The Hooks — temporarily rebranded as the Honey Butter Chicken Biscuits — will face off against the Tulsa Drillers in a game packed with orange pride and free swag.
Fans are encouraged to wear head-to-toe orange for the 'Orange Out' Night, with the first 1,500 attendees receiving a limited-edition mask and the first 5,000 scoring a commemorative cape.
President and CEO Debbie Stroud will join the celebration as the chain's mascot, Whataguy, throws out the first pitch — followed by fireworks and free Honey Butter Chicken Biscuit coupons.
The brand has seen major growth since its 1950 founding, with a fresh wave of popularity thanks to country star Lainey Wilson and fan-favorite menu items like the Double Meat Whataburger — recently rated one of the nation's best fast food burgers.
It is now pushing forward with leadership from former McDonald's exec Todd Ewen. He took on his executive roles at Whataburger last March — aiming to keep Whataburger's restaurant expansion on track.
'Todd's deep understanding of real estate in the quick service restaurant industry will be integral in helping Whataburger execute our growth strategy, bringing delicious food and a great experience to new markets and new fans,' said Whataburger executive vice president and chief administrative officer Alexander Ivannikov.
Since Ewen accepted the role, Whataburger opened its first of 10 new North Carolina locations in May. The chain will open two more restaurants in the Tar Heel State next year.
The chain had already expanded to six additional states before his appointment, including Florida and Georgia.
Whataburger has not revealed its latest financial outlook. However, it will holding special offers and events throughout the year.
The brand has begun launching limited-time products, including a table tent. A new anniversary-inspired cups will be released on August 12 and August 19.
Besides its 75th birthday, Whataburger is celebrating the return of King of the Hill through a collaboration with Hulu — including a limited-time special inspired by one of the character's go-to meals.
Other upcoming specials for its Rewards members include extra points on large orders from August 11 through August 17 and a free burger with a purchase of a medium fry and drink between September 8 and September 12.
Whataburger is facing tough competition by fast food giants over its summer deals and financial successes.
McDonald's answered fans' requests in July by bringing back its Snack Wraps. Its also preparing to release its new McDonaldland Meal and open 900 new restaurants by the end of 2027.
Fatburger is coming for Whataburger by opening 40 new restaurants in Florida over the next few years. It currently has nearly 100 US locations — many in California and Texas.
Other restaurant chains showing off their competitive sides this year include Wendy's Burger King and BurgerFi — all of which have gone through financial struggles or bankruptcy filings over the past year.
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