‘UP global trade show to get major push across India'
Lucknow: The state govt will hold roadshows in the south of India and Maharashtra to showcase the upcoming third edition of the
UP International Trade Show
, to be held in
Greater Noida
from Sep 25 to Sep 29 this year.
In a review of arrangements for the event on Thursday, chief secretary Manoj Kumar Singh said the event should also be widely promoted in Delhi, Mumbai, Ahmedabad, Indore, Jaipur, Gurugram and other important cities, while branding for the programme should be done at airports and metro stations.
The event, modelled after the India International Trade Fair, started in 2023 to showcase UP's trade, handicrafts, etc., will be held at Greater Noida's India Expo Centre and Mart. The CS said that the trade show is the largest platform to showcase the products and achievements of UP on the global stage. The products of UP and the achievements of various departments should be displayed prominently at the show, he said.
This year, Vietnam is the partner country. The trade show is expected to have 1.25 lakh B2B (business to business) visitors, 4.50 lakh consumers, and 2,400 exhibitors. Over 20,000 business meetings are likely to be held. More than 70 countries are expected to participate in the event.
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