Instagram Notes can now show the Spotify song you're playing
Instagram is making it easier for users to express themselves through music, reels, and posts. In a new blog post on Thursday, Instagram chief Adam Mosseri said the platform is aiming to 'reduce pressure and supercharge creativity' for creators by helping them to share their music tastes and gain confidence with creating content before pushing it to their followers.
The first feature rolling out today allows users to automatically share the name and artist of the Spotify song they're currently listening to in their Instagram Notes — the temporary status updates that appear above profile pictures in Instagram DMs. Unlike the Instagram feature that allows users to manually add a song clip that followers can listen to, the new Spotify feature continuously updates the song title in real time to give followers a better idea of the creator's music tastes and mood. It also gives Instagram another location to place an 'add to Spotify' button as part of the partnership that Meta announced last November.
Mosseri said the platform is also working on new features that aim to help users manage the 'excitement and nervousness that come with putting something out into the world.' The reels experiment that allowed some creators to test their videos on new audiences before sharing them with followers is now available to everyone. Mosseri said that 40 percent of creators who tested the feature started posting reels more frequently, encouraging Instagram users to explore their creativity without the pressure of sharing bad reel ideas with their friends and fans.
Instagram is also working on a feature that will enable users to post directly to their Instagram profiles without pushing it to their followers' feeds, as well as one that will allow them to rearrange the order in which posts appear on profile grids. Mosseri already teased these capabilities in January, but it's unclear when they will be available to the public.
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