Givenchy recruits Zhao Liying as new global beauty ambassador
The 37-year-old star is known for her leading roles in Chinese day-time dramas such as 'The Journey of Flower" (2015), 'The Story of Minglan' (2018), and 'Wild Bloom" (2022), which saw her earn a 'Best Actress' award for her performance as Xu Banxia.
Zhao is no stranger to the silver screen either, having starred in films "Duckweed" (2017), "The Monkey King 3" (2018), and "Article 20," released last year.
The Lanfang, Hebei-born actor began her career in 2006 after winning a talent contest and quickly gained attention with roles in "Legend of Lu Zhen" (2013), and "Boss & Me" (2014).
Most recently, the actress starred in the 2025 film "We Girls", a crime drama directed by Feng Xiaogang.
Marking the partnership, a new Givenchy beauty campaign shows the Chinese star wearing the Parisian brand's new Le Rouge Velvet Matte lipstick in almond terracotta.
The appointment comes as the LVMH -owned Givenchy looks to freshen up the image of its makeup vertical and inevitably boost sales.
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