73% Indians lack financial guidance, sparking new solutions
Built for middle-income Indians, often overlooked by premium wealth platforms, airpay money is not another transactional fintech product. Instead, it's a goal-oriented guide that helps users understand where they stand financially and how to build long-term security. India's digital banking revolution, fueled by UPI's 13 billion monthly transactions (NPCI, 2024), has expanded financial access, yet long-term
financial literacy
remains elusive for most. A 2023 RBI report highlights that 65% of Indians lack an
emergency fund
, and household debt has risen 14% annually since 2018.
'Unlike transaction-focused fintech apps or those pushing product sales, airpay money prioritizes financial education and habit-building. 'We're not here to sell products, we're here to be a financial friend and mentor, guiding users toward clarity and control,' said Kunal Jhunjhunwala, Founder & CEO of airpay. The platform aims to onboard 20 million users over the next three years, targeting urban and semi-urban Indians, particularly those earning ₹20,000–₹75,000 monthly, who form the backbone of India's growing economy.'
The platform specifically addresses the needs of the demographic that's driving India's consumption economy, yet historically underserved by wealth management platforms. This group, comprising over 300 million Indians, faces unique challenges: too affluent for government schemes but lacking access to premium financial advisory services.
"Our research with over 150,000 users revealed that this segment doesn't need complex investment products — they need fundamental financial confidence," explained Kumar Binit, CEO of airpay Money. 'Our mission is simple: No Indian should feel hesitant when taking financial decisions towards their financial wellness journey,' added Kumar.
A 2023 RBI report highlights that 65% of Indians lack an emergency fund, and household debt has risen 14% annually since 2018. airpay money bridges this gap with a trust-driven, commission-free approach, backed by insights from 150,000 early users and partnerships with trusted financial institutions. Key innovations include:
Financial Health Score: Real-time assessment across four critical financial dimensionsGoal-Based Planning: From luxury purchases to children's education and retirementMulti-Language Support: Reaching users in their preferred Indian languages (coming soon)Behavioral Nudges & Habit BuildersZero Product Bias: No commissions or sales pressure—purely educational focusTailored Tools for Women, Youth, and First-jobbers
Additionally, by addressing the needs of underserved segments like women and first-jobbers, airpay money taps into a growing demand for equitable financial solutions, positioning it as a game-changer that is working towards bridging gaps where it is most needed — at the foundational pillars.
Beyond individual users, airpay money is developing corporate wellness partnerships to integrate financial education into employee benefit programs, recognizing that financial stress directly impacts workplace productivity. This B2B2C approach positions the platform to scale rapidly across India's organized sector. With 80% of Indian employees citing financial stress as a productivity barrier (SHRM India, 2024), these partnerships aim to integrate financial wellness into workplace culture.
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