Pickalbatros inaugurates Palais des Roses Resort
The inauguration ceremony, led by Pickalbatros Hotels Group Chairman Kamel Abou Ali, was attended by Moroccan officials, international dignitaries, and distinguished guests, underscoring the event's significance for the country's tourism sector. Highlights included a vibrant fireworks display over Agadir's corniche, a formal banquet, and live cultural performances celebrating the region's rich heritage.
The refurbished Palais des Roses features over 430 rooms and suites, upgraded spa facilities, lagoon-style pools, private beaches, and multiple dining venues offering Moroccan and international cuisines. With direct access to pristine Atlantic shores and landscaped gardens, the resort is poised to attract luxury travelers seeking romantic escapes, family vacations, or business retreats.
The project forms part of Pickalbatros Hotels Group's broader expansion strategy in Morocco and the MENA region, contributing to the enhancement of local tourism infrastructure and job creation. It also aligns with global trends toward sustainable and responsible luxury travel, addressing the expectations of today's discerning travelers.
Kamel Abou Ali, recognized as a visionary in hospitality, entertainment, and sports across Egypt and Morocco, has guided Pickalbatros' growth into a leading hospitality group with over 33 properties, 14,000 rooms, and 12,000 employees. His personal ties to Morocco, including his Moroccan wife, have fueled his commitment to investing in flagship properties like the Palais des Roses in Agadir and the Royal Mirage in Marrakech.
The reopening of the Palais des Roses strengthens Morocco's competitive position in the global luxury tourism market, complementing the country's portfolio of high-end offerings and encouraging regional economic development. By elevating hospitality standards and attracting high-spending international visitors, the resort helps position Agadir as a luxury alternative to traditional hubs like Marrakech and Rabat.
With its blend of Moroccan architectural identity and world-class amenities, the Palais des Roses is set to become a benchmark for luxury hospitality in North Africa, supporting Morocco's ambitions to be recognized as a leading luxury destination across Africa and the wider region.
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