Starting June 27, Elon Musk is banning .... on Twitter
Elon Musk has announced that hashtags will no longer be permitted in advertisements on X, calling them 'an aesthetic nightmare.' The change won't affect regular posts. Musk says AI tools like Grok now handle search and discovery without needing hashtags.
Tesla CEO
Elon Musk
is all set to introduce another major change on social media platform X (formerly known as
Twitter
). SpaceX CEO Elon Musk announced that starting tomorrow (June 27) hashtags will be banned from all the advertisements on the platform. Elon Musk called the hashtags an 'esthetic nightmare'. This could means that the platform is moving towards a cleaner UI and make easier discovery of
AI-driven content
.
Elon Musk is banning .... on X
'Starting tomorrow, the esthetic nightmare that is hashtags will be banned from ads on X,' wrote Elon Musk. It appears that Elon Musk's decision to ban hashtags stems from his belief that X and its AI capabilities such as Grok are now capable of grouping and displaying subjects in a better manner without the need of hashtags. This means that the algorithm handle content categorization and discoverability for ads, removing the visual clutter that hashtags often create. Also, this ban is only for advertisements. Users on the platform can still use hashtags for the categorisation and discoverability of content on the social media platform.
Twitter is already working on X Money
This foray into finance comes as X has already committed to introducing
X Money
, a digital wallet and peer-to-peer payment service, with Visa as its initial partner later this year. Yaccarino confirmed that X Money will debut in the US first before a global rollout. The service aims to enable users to purchase merchandise, store value and tip creators directly on the platform.
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"A whole commerce ecosystem and a financial ecosystem is going to emerge on the platform that does not exist today," she emphasised.
The platform's pivot to new revenue streams comes as it continues to struggle with financial headwinds. Since Elon Musk's $44 billion acquisition of Twitter in 2022, when it was rebranded as X, the company has seen a mass exodus of advertisers – its primary source of revenue.
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