Shoppers spot iconic 90s beer returning to UK supermarket shelves as they scramble to fill trolleys
HOPS TO IT Shoppers spot iconic 90s beer returning to UK supermarket shelves as they scramble to fill trolleys
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A POPULAR 90s beer is returning to supermarket shelves around the UK after being axed from stores nearly 30 years ago.
Double Diamond beers are making a comeback after they were removed from UK supermarket shelves in 2003.
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DD Double diamond was first brewed in 1876 in Burton Upon Trent
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They are available again for purchase from stores in packs of four at £5.75
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Around 790 Tesco stores around the country are now stocking what was once one of Britain's most popular beers.
In a post shared to the Allsopp's Beer instagram, the brand announced the return of the Double Diamond after its hiatus, which generated great response from fans.
One user wrote: "It's a classic brand.
"Great to see it back."
Another commented: "My old man mentioned Double Diamond before, so definitely need to try."
In reflection of the beer's well-known slogan from the 90s, a third person added: "Double Diamond works wonders, works wonders, so drink one today."
The beers reached sales of 50 million at their peak in popularity in the 90s, after first being brewed in 1876.
The brand, owned by Allsopp's Brewery, is a vegan and gluten-free beer, that was know for its bright red and yellow label.
It is an Indian Pale Ale that fizzled out in 2000s before eventually collapsing from the market in 2003.
The Double Diamond beer did make return to pubs last year, and saw a growth in popularity to the point of success where it could be again sold at the supermarket.
Britain's best beer ranked
Re-founder of Allsopp & Sons, Jamie Allsopp, said: "Double Diamond is our A-list star.
"This sessionable Pale Ale is the next iteration of Double Diamond and we hope will find a place in the affections of new drinkers, as well as those that haven't tasted it in 30 years."
It is currently available at 12 pubs around the UK, with plans for expansion to more locations soon.
They are being sold in packs of four 440ml bottles at Tesco, for £5.75 or £5 with a Tesco Clubcard.
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