Disney Branded TV & Nat Geo Marketing Chief Pam Levine Exiting
Levine has been Head of Marketing for Disney Branded Television and National Geographic since July 2022.
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The news was just shared by Shannon Ryan, who is President of Marketing for Disney Entertainment Television, in an email to staff.
Levine, who replaced Jayanta Jenkins, in the role, led brand and creative marketing, strategy, publicity, media planning, digital/social, events, talent relations and awards for the brands, which cover factual projects such as Sugarcane as well as titles such as Percy Jackson and the Olympians and High School Musical: The Musical: The Series.
She will not be replaced with Ryan's marketing and publicity teams assuming her responsibilities.
Erin Weir, who is EVP, Marketing, ABC and Disney Entertainment Television and oversees marketing for the linear network, ABC News, Disney Television Studios, affiliate marketing and syndication, will added marketing for Disney Branded Television to her oversight.
Joe Ortiz, who is SVP, Content Marketing for Onyx Collective and Freeform will add marketing for Nat Geo to his responsibilities. Candice Ashton, who oversees publicity for ABC Entertainment, Hulu, Disney Television Studios, Freeform and Onyx Collective, will now oversee Nat Geo and Disney Branded Television publicity.
When Levine joined in 2022, she reported to Disney Branded Television President Ayo Davis and National Geographic Content President Courteney Monroe but more recently reported to Ryan.
Levine joined Disney from the VC-backed tech company BookClub.com, where she was chief marketing officer for the consumer-facing digital platform.
Her appointment at Disney marked a homecoming of sorts; she was previously president of Worldwide Theatrical Marketing at 20th Century Fox Film following the studio's acquisition by Disney and left as part of a mass exodus of Fox's film leadership following the transaction. There, she led campaigns for such hits as Hidden Figures, Logan, Murder on the Orient Express, The Greatest Showman, Deadpool 2 and Bohemian Rhapsody.
Before that, Levine served as chief marketing officer at HBO, leading campaigns for commercial and critical successes such as Game of Thrones, True Detective, Girls, Silicon Valley and Last Week Tonight with John Oliver.
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