M&S Sparks membership deals ‘fully back online' after hack
In April, the company took down part of its IT systems and stopped sales through its website after being targeted by hackers.
Customer personal data – which could have included names, email addresses, postal addresses and dates of birth – was taken during the attack.
Customers took to Mumsnet to discuss the Sparks card, with one user saying: "I save quite a bit of money with it. I seem to regularly get 20% off clothes, home and beauty and lots of more specific offers (e.g. 20% off socks) so stock up when I get those. I also get several free treats a year."
Another added: "If you go there a lot the Christmas advent can be good, I got a bottle of light up gin one year. Also the odd freebie and some discounts which can be for the food halls or other stuff in M&S."
But others were disappointed by the offers they received, with one user saying: "Just seen by chance that I have got 3 offers on my M&S Sparks card app. Disappointed by how rubbish they are and one is irrelevant as I don't have little kids. Discount on kids swimwear, women's swimwear and linen bedding. After weeks of unrecognised spending, they could offer a free cake at least!"
M&S revealed that the hack was caused by 'human error' and would cost it around £300 million.
Last month, it restarted online sales through its website after six weeks and has continued to restore different parts of its operations in recent weeks.
All online fashion and homeware operations are now back online. It is understood M&S expects to restart its outstanding operations – online beauty and click and collect sales – in the coming weeks.
M&S has also brought back its popular 20% off across all Back to School ranges (including uniform, shoes and hosiery) from yesterday, but that is still in store only.
On Thursday, the business said its Sparks membership has now been fully restored and will provide a 'range of thank you treats and rewards' to customers.
This will include giving customers rewards across its fashion and home products, and reinstating its coffee stamp scheme, which provides customers with a free coffee to redeem after getting six stamps.
It is also restarting its birthday treats for Sparks members, with M&S set to hand out gifts to those celebrating their birthday this month, as well as belated treats to those who missed out in May and June.
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M&S said it will also increase its colleague discount this weekend from 20% to 30% for fashion, home and beauty. It will also extend a 10% discount to contractors for the first time outside of Christmas.
Sharry Cramond, director of loyalty, fashion, home & beauty marketing, said: 'Over the last three months, our colleagues have demonstrated real commitment and teamwork.
'At the same time, our customers have shown us fantastic support and loyalty. These extra Sparks rewards are a small gesture to say thank you."
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