Barnes & Noble reopened in Carrollwood as part of its national comeback
Barnes & Noble opened a new store in Carrollwood Wednesday, part of an unexpected push to launch dozens of new locations this year.
Why it matters: Reading and brick-and-mortar bookshops are experiencing a revival, thanks in large part to TikTok.
State of play: The new bookstore in the Palms of Carrollwood Shopping Center marks Barnes & Noble's return to the enclave, around eight months after its 28-year-old location closed.
Barnes & Noble started opening stores in a big way last year to meet the growing demand for them, the bookseller told Fast Company.
Yacob's thought bubble: The new location is spacious, with a sleek layout that finally gives nonfiction the space it deserves.
Zoom in: The company credits #BookTok, the thriving community of book-lovers sharing recommendations on TikTok, with the renewed interest in reading, "especially among young people."
BookTok has also helped fuel the surge in interest in the Romantasy (romance fantasy) sub-genre, propelling titles like "Onyx Storm" and "A Court of Thorns and Roses" to bestsellers lists.
But the social sharing has also driven renewed interest in reading the classics, like "1984," "The Great Gatsby" and "To Kill a Mockingbird."
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