Newcastle United announces global partnership with Guinness
Ahead of the launch, Premier League Partner, Guinness, supported Newcastle United's exclusive fan event in South Korea as part of the club's pre-season tour to Asia. Over 250 supporters joined players and legends for an afternoon of entertainment, giveaways and pints of Guinness to celebrate the unrivalled community spirit of the Toon Army, at home and overseas.
Commenting on the partnership, Newcastle United's Chief Commercial Officer, Peter Silverstone, said: "Newcastle United and Guinness are two iconic global brands that were destined to unite. They will help us deliver unforgettable experiences for supporters in Newcastle and across the globe.
'Guinness is joining us during an exciting period of rapid transformation. Since 2021/22, our global TV audience has risen 66% - the second-fastest growth among Europe's top clubs - and last season we were the Premier League's fastest-growing club on social media, offering a powerful platform to reach Guinness' markets worldwide."
Somnath Dasgupta, Marketing Director Global Sports Partnerships at Guinness, said: "Newcastle United is a famous one-city club with a passionate fanbase that transcends geographies to reach into all corners of the world. We are incredibly excited to further scale and deepen our association in football, and kick-off new rituals with the Geordie faithful worldwide.
"The atmosphere at St. James' Park is legendary, and we are delighted that Guinness and Guinness 0.0 will become part of this unforgettable fan experience for home and away fans from the start of the season."
Building on its role as the Official Beer and Official Responsible Drinking partner to the Premier League, Guinness will also use its global rights to promote and encourage responsible drinking.
Guinness and Newcastle United are also committed to enhancing sustainability efforts at St. James' Park through a stadium recycling programme.
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