
Oman: Efforts in full swing to protect tourist sites in Dhofar
Under the banner of 'Environmental Protectors', the campaign seeks to strengthen awareness and encourage shared responsibility for protecting the governorate's rich ecosystems during the busy tourism period.
The initiative, spearheaded by the General Directorate of Environment in Dhofar, reflects the growing need to balance tourism growth with environmental preservation.
With the surge in seasonal footfall, particularly in natural and heritage sites, pressure on local ecosystems has intensified.
Engineer Zahran Al Abdulsalam, Acting Director General of Environment in Dhofar Governorate, said the initiative is about more than enforcement — it's about cultivating a culture of environmental respect.
'Khareef is a vital season for Dhofar's economy and identity,' he said. 'But it also brings challenges to the natural environment. The 'Environmental Protectors' initiative was designed to ensure that visitors can enjoy the beauty of Dhofar without compromising its ecological integrity.'
As part of the campaign, four specialised supervisory teams have been assigned to assist existing environmental units in Salalah, Taqah, and Mirbat, as well as other key areas. These teams will patrol major tourist and natural sites, monitor compliance with environmental laws, and raise awareness among the public.
Al Abdulsalam underscored that success depends on collective action. 'Preserving Dhofar's environment is not the sole duty of government institutions. Visitors, residents, civil society groups — all of us must be partners in this mission.'
He added that the initiative supports Oman's wider commitment to sustainable development, as outlined in Vision 2040. By embedding environmental values into tourism practices, the campaign aspires to make sustainability a shared priority — not just for today, but for generations to come.
The 'Environmental Protectors' initiative will run throughout the Khareef season, serving as a model for how environmental responsibility can enhance, rather than hinder, the visitor experience.
2022 © All right reserved for Oman Establishment for Press, Publication and Advertising (OEPPA) Provided by SyndiGate Media Inc. (Syndigate.info).
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


The National
3 hours ago
- The National
Abu Dhabi sets out Dh764m investment plan to boost tourism in Oman's Salalah
Abu Dhabi has set out a Dh764.5 million ($208 million) investment strategy to boost tourism in Salalah, Oman, with plans for a sprawling luxury resort and a marina and beachfront revamp that will help generate hundreds of jobs. The major development – set across a 2.5 million square metre area in Jinawf – aims to bolster Oman's rising status as a tourism hub in the region and globally. Abu Dhabi Fund for Development (ADFD) took part in a ground-breaking ceremony for the Integrated Tourism complex project in Salalah on Monday, along with Omani authorities. The first phase, covering 604,000 square metres, will feature a high-end resort with more than 120 rooms and chalets, as well as the development of the marina and the regeneration of coastal and beachfront areas. The significant funding injection from ADFD will also support essential infrastructure works, including roads and public utilities. "This project is a testament to the deep-rooted strategic ties between the UAE and the Sultanate of Oman," said Mohammed Saif Al Suwaidi, director general of ADFD. "It reaffirms ADFD's ongoing commitment to supporting the development strategies of partner nations through investments that enable economic growth and generate a positive, sustainable impact for local communities. "The project also reflects our vision of economic diversification and our proactive approach to advancing sustainable development through meaningful regional partnerships and shared prosperity." Azzan Al Busaidi, Undersecretary of the Ministry of Heritage and Tourism in Oman, said the scheme was expected to create hundreds of job opportunities while stimulating growth across key economic sectors. The project is central to Oman Vision 2040, which positions tourism as a key driver of economic diversification. Salalah is already a popular tourist destination, particularly for travellers within the Gulf. Holidaymakers visit the city in large numbers during the Khareef season – typically from June to September – when monsoon rains turn the desert landscape into a vibrant sea of lush greenery, leading to cooler temperatures. Last year there were 15 million domestic tourists and four million internationally, exceeding previous record levels of 2019. The UAE, India, Germany and other western European countries were the main tourist source markets for the sultanate. The UAE and Oman last year established investment partnerships worth Dh129 billion across several sectors including renewable energy, railway, green metals and technology. The collaborations were announced following the state visit of Oman's Sultan Haitham to the UAE in April last year. The two countries will set up an industrial and energy mega project valued at Dh117 billion, with solar and wind projects, and green metal production units.


Zawya
7 hours ago
- Zawya
Hong Kong Tourism Board appoints AVIAREPS as new marketing & PR representative for the Gulf region
Dubai, UAE – The Hong Kong Tourism Board (HKTB) has announced the appointment of AVIAREPS Middle East as its official Marketing and Public Relations Representative in the Gulf Cooperation Council (GCC) region. The move marks a significant milestone in HKTB's global expansion strategy and reinforces its commitment to the Middle East as a vital source market for inbound tourism. This new appointment highlights HKTB's recognition of the GCC as an established and high-priority growth market for Hong Kong—Asia's premium travel hub and the world's third-largest financial centre. With its distinctive East-meets-West culture, world-class attractions, and premium offerings, Hong Kong has solidified its position as a highly attractive destination for GCC nationals and travellers from across the Middle East. HKTB's continued presence in the Middle East aligns with Hong Kong's broader vision to drive sustainable tourism growth and strengthen engagement with high-potential markets. According to the Hong Kong Tourism Board's 2024 visitor insights, the city witnessed a 69% increase in arrivals from GCC countries. With their strong appetite for premium experiences and distinctive travel preferences, GCC nationals remain a key priority for both Hong Kong and HKTB. The dedicated AVIAREPS team in Dubai will oversee region-specific marketing and PR initiatives across the UAE, Saudi Arabia, and Qatar—three of Hong Kong's highest-potential GCC markets. Campaigns will spotlight Hong Kong's diverse offerings, from luxury shopping and Michelin-starred dining to theme parks and family-oriented attractions, alongside the city's expanding halal-certified infrastructure. Hong Kong continues to invest significantly in Muslim-friendly infrastructure. Over 60 hotels and 190 restaurants—including several Michelin-starred venues—are now recognized by CrescentRating, a global halal travel authority, reinforcing the city's reputation as one of Asia's most welcoming destinations for Muslim travelers. Air connectivity between the GCC and Hong Kong continues to grow, with new direct flights launching in November this year—further catalysed by the opening of the Dubai office. Becky Ip, Deputy Executive Director of the Hong Kong Tourism Board, said: ' The appointment of AVIAREPS as the new marketing and PR representative in the Middle East—headquartered in Dubai with dedicated teams in Riyadh and Jeddah—represents a significant milestone for the Hong Kong Tourism Board. The region, and the GCC in particular, demonstrates dynamic growth, enhanced air connectivity, and rapidly evolving travel preferences. These factors present exceptional opportunities for us to deepen engagement and position Hong Kong as a preferred travel destination for discerning GCC travellers. The UAE provides a strategic base for us to strengthen ties with travel trade and business communities across the GCC—and to extend those connections from the GCC to the wider world. Whether it's luxury getaways, family vacations, or corporate travel, our aim is to deliver exceptional, personalized experiences that resonate with the unique preferences of GCC nationals. With enhanced air connectivity, surging demand for premium travel, and the GCC's position as a strategic gateway to the wider Middle East, this is a pivotal moment for us to establish a physical presence in the region. Our aim is to elevate Hong Kong's profile as a leading travel destination for GCC travellers and to build a foundation for future growth in other high-potential markets.' With a network of 70 offices in 65 countries, AVIAREPS will leverage its regional expertise to build strategic partnerships, launch integrated trade and consumer campaigns, and engage with media and influencers across the GCC, with a particular focus on three key markets: the UAE, Saudi Arabia, and Qatar. Glenn Johnston, Vice President – Middle East & Global Public Affairs at AVIAREPS, said: " We are proud to represent the Hong Kong Tourism Board in the Middle East as it continues to grow its presence around the world and particularly in this dynamic region. GCC nationals are some of the world's most discerning travellers, known for their high spending and extended stays, seeking unique, high-quality destinations that offer both authenticity and novelty,' ' Hong Kong excels in delivering these experiences with a blend of elegance, simplicity, and charm. We are excited to build strategic partnerships that will showcase the city's diverse offerings through impactful marketing, sales, and PR initiatives, further strengthening Hong Kong's position as a top-tier destination for GCC travellers and those from across the wider region." The new appointment's initiatives will be further supported by joint marketing programs, collaborations with media and influencers, and the launch of exiting promotional campaigns which will be announced soon. To learn more about Hong Kong as a travel destination, visit: - Ends - Photo description: Hong Kong -cityscapes at sunset - Image source: Shutterstock. Becky Ip, Deputy Executive Director of the Hong Kong Tourism Board. Image source: Hong Kong Tourism Board. Glenn Johnston, Vice President – Middle East C Global Public Affairs at AVIAREPS. Image source: AVIAREPS Middle East. Honk Kong - Hong Kong's Jumbo Floating Restaurant, a famed tourist attraction that featured in Hollywood films - Shutterstock. Hong Kong - Musea shopping mall at Victoria Dockside on waterfront of Tsim Sha Tsui - Image source: Shutterstock. Hong Kong - The famous green tram on the slope of Victoria Peak lifting up visitors to the observation deck at the top peak. Hong Kong - The full view of the Tian Tan Buddha - Image source: Shutterstock. At lunchtime, a bustling Muslim restaurant in Wan Chai's Bowrington Road Cooked Food Centre displays a banner in Arabic proudly declaring its Halal status. There are 160 halal- friendly restaurants in Hong Kong, including Michelin-starred spots, recognized by CrescentRating Hong Kong - Mong kok road at night. The road is characterized by a mixture of old and new multi-story buildings, with shops and restaurants at street level - Image source: Shutterstock. Hong Kong - Po Lin Monastery, the Tian Tan Big Buddha at Lantau island - Image source: Shutterstock. Logo - Hong Kong Tourism Board. Hashtags #HKTBMiddleEast #HKTBExpansion #HongKongInUAE #HKTBGCC#HongKongTourism #DiscoverHongKong #TravelToHongKong #HKTourism #ExploreHongKong #GCCTravel #MiddleEastTravel #GCCNationals #PremiumTravel #LuxuryTravel #HalalTravel #FamilyTravel #BusinessTravel #CulturalTravel #GCCTourism #TourismPartnerships #TravelTrade #TourismMarketing #DestinationMarketing #StrategicCollaboration #TravelPR #Dubai #UAE #SaudiArabia #Qatar #Kuwait #Bahrain #Oman #MiddleEast #AVIAREPS About The Hong Kong Tourism Board (HKTB) The Hong Kong Tourism Board (HKTB) is a government-subverted body. Operating 15 offices around the world and representative offices in seven different markets, its primary mission is to maximise the social and economic contribution that tourism makes to the community of Hong Kong and consolidate the city's position as a world-class destination. The HKTB works closely with the Government, travel industry and other partners to promote Hong Kong worldwide, widen the range of tourism products and elevate service standards, as well as enhance the experiences of visitors during their stay. For more information, please contact: Mazen Al-Ibrahim Director of Public Relations AVIAREPS Middle East Dubai Media City, Dubai, UAE e: malibrahim@


Zawya
8 hours ago
- Zawya
Oman: Duqm emerges as new tourism hub with $47.7mln investment
Duqm – Tourism investment in Special Economic Zone at Duqm (SEZAD) exceeded RO853mn at the end of 2024, underscoring Duqm's growing appeal as a coastal destination and business hub. According to SEZAD figures, tourism development in the zone includes 21 hotels, ten hotel apartment buildings and a multi-facility complex comprising hotels, villas and serviced apartments. Sixteen tourism projects were completed by the end of 2024, 11 were under construction and five in pre-construction phase. Ahmed bin Ali Akaak, CEO of SEZAD, said Duqm's location on the Arabian Sea, with access to the Indian Ocean and moderate year-round temperatures, positions it as a strategic tourism destination. The area is also home to several natural and recreational sites including Duqm Beach Park, the Rock Garden, Saay District Public Park and nearby attractions such as Barr al Hikman and Al Maha Nature Reserve. © Apex Press and Publishing Provided by SyndiGate Media Inc. (