SMR Days opens Summer Shop pop-up at Liberty London
It fits in perfectly for the brand that's been built on one simple premise: 'to provide an effortless wardrobe for men, made from laid-back days'.
The high-end department store pop-up 'celebrates the spirit of high summer' with a curated selection of signature silhouettes and new-season standouts.
Highlights include the Wittering jacket and Jumeirah trousers in kala cotton — handwoven in Bhuj, supporting centuries-old weaving traditions — and the Malibu trouser embroidered with chikankari sea turtles, a nod to India's craftsmanship.
Designed in London and made in India, SMR Days 'continues its mission to create relaxed yet refined pieces that carry you from Soho to the shoreline. Whether soaking in the city sun or escaping to the coast, these are clothes for long summer days'.
London's few remaining department stores continue to be tourist magnets during the summer months and pop-ups are a popular option for a wide variety of international brands, with Selfridges, Harrods and Harvey Nichols also being pop-up hotspots this season.
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