
AdvoCare® Welcomes Brad Pace as Vice President of Regulatory Affairs & Compliance
AdvoCare International, LLC, welcomes Brad Pace to the team as Vice President of Regulatory Affairs & Compliance.
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'Brad's in-depth knowledge in the regulatory affairs and compliance space made him the perfect leader for this segment of our business,' said Christina Helwig, CEO of AdvoCare. 'On behalf of our entire team, I'd like to welcome Brad to AdvoCare formally!'
After co-founding and growing a successful regional CPG company with his family—where he discovered a talent for bridging the legal and product worlds—Brad went on to join USANA Health Sciences, Inc., a global leader in health and wellness. He began as a Regulatory Specialist and advanced to become Executive Director of Regulatory Affairs. In this role, he oversaw regulatory affairs and quality improvement for an organization generating over $1 billion in annual revenue across 25 international markets.
Brad is an expert in navigating complex regulatory landscapes and developing robust compliance strategies for various product classifications across diverse marketed platforms. Brad understands the importance of protecting organizational legacy, remaining flexible, and ensuring continuous improvement is an adopted value.
A proponent of lifelong learning, Brad has been awarded multiple higher education degrees, including three Master of Science degrees, most recently receiving a Master of Science in Regulatory Affairs from San Diego State University in 2024.
AdvoCare International, LLC is making pursuing wellness easy and enjoyable. As an established health and wellness consumer packaged goods company, AdvoCare serves health-aware consumers through products that offer whole body support focusing on energy, hydration, immunity and gut health. Since 1993, AdvoCare has offered trusted health and wellness products like Spark ® to millions of customers and athletes across the world. For more about AdvoCare and its products, go to AdvoCare.com.

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