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Discontinued White Chocolate Maltesers set for UK return

Discontinued White Chocolate Maltesers set for UK return

The confectionery company is responsible for a range of popular chocolates including M&Ms, Snickers, Skittles and, of course, Mars bars.
Mars is also responsible for Maltesers, which are balls of crunchy, light, and airy malt coated in milk chocolate.
Along with the original milk chocolate version, Mars has also released various other flavours over the years.
Did you ever try White Chocolate Maltesers? (Image: Groupon)
Back in 2003, it launched White Chocolate Maltesers in the UK.
However, the chocolates were discontinued in 2014 due to "low sales".
More than 10 years later, fans are still distraught about the axing of the Maltesers chocolate, calling on Mars to bring it back.
Discontinued UK chocolates and sweets
One fan on X (formerly Twitter) said: "@MaltesersUK bring back the white chocolate Maltesers please."
Another person posted: "Had a dream last night that white chocolate maltesers were back and I bought a whole crate of them."
A third person commented: "Whoever made the final decision to discontinue white chocolate maltesers is my eternal arch-nemesis."
whoever made the final decision to discontinue white chocolate maltesers is my eternal arch-nemesis — kelpy 🌙 (@kelpyfae) February 26, 2024
'Close enough' - Fans compare Gold Maltesers to discontinued favourite
Shoppers recently spotted Gold Maltesers in Iceland and were quick to comment how similar they looked to the previously discontinued White Chocolate Maltesers.
One person, commenting on a Facebook post from Newsfoodsuk, said: "Omg white maltesers."
While another added: "Close enough welcome back White malteasers."
Discontinued White Chocolate Maltesers set for UK return
However, there are now reports White Chocolate Maltesers could be making a return to the UK.
The popular discontinued chocolate is said to be returning to stores across the country in mid-June or early July, according to minstrelmunches on TikTok.
The TikToker in her video even includes a picture of the new-look packaging for the returning White Chocolate Maltesers.
Minstrelmunches said: "I cannot wait to try these, are they going to be better than the regular Maltesers?"
There are also two more flavours reportedly coming to the UK - Dark Chocolate Black Forest Gateau and Milk Chocolate Tiramisu.
Mars issues update on return of White Chocolate Maltesers
Mars Wrigley has been asked previously, by Sky News, about whether or not fans can expect to see White Chocolate Maltesers in the UK again.
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A Mars Wrigley UK spokesperson said: "We're always listening to the fans of our chocolate and fruity treats, which is why we're constantly innovating our ranges.
"Whilst White Chocolate Maltesers aren't currently on shelves, we're pleased to offer many delicious alternatives such as M&M's, and of course, our original Maltesers.
"We've always got an ear to the ground and recognise the enduring love for old favourites, so stay tuned for some epic comebacks that could be happening soon… Watch this space!"

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