Kim Taehyung's latest announcement sparks disappointment among BTS' global fandom a day after Jungkook backlash
The brand is reportedly listed under the BDS (Boycott, Divestment, Sanctions) movement for allegedly supporting Israel. While its ties to the country are complicated, being a non-Israeli-owned company with no connection to military funding, the brand has still drawn flak for operating in the region. Fans were quick to point out that Coca-Cola has been on the boycott radar for a while. Some even resurfaced a 2024 ad campaign from Bangladesh where the brand awkwardly tried to clear its name in the controversy. The ad was pulled after backlash, with many calling it insensitive. Still, some fans jumped in to defend the Singularity crooner, saying that the Korean branch runs independently and has no ties to the global parent company. Others shrugged off the criticism entirely, saying, 'Even if it does support, we don't care. Tae doesn't belong to Palestine or Israel—he's a citizen of South Korea. What he does is nobody's business. Don't drag politics into this. Half the world's in a silent war anyway.' That said, several idols have been called out in the past for promoting the brand, and many believe Taehyung could have avoided this one.
@BTS_twt taehyung, i urge you and your members to stop promoting coca-cola, a huge brand that is actively funding the genocide of Palestinians and their children in palestine. this company is also on the BDS priority boycott list. 🔗 https://t.co/MSUg1YiP7Y pic.twitter.com/CXYEMNgXci
— maro ᰔ🔻FREE PALESTINE (@admirerOx) July 30, 2025
Also read: 'Kim Taehyung makes me feel I can't afford…': BLACKPINK's choreographer reveals how working with BTS' V changed her
Every BTS member is known for making generous donations towards social causes, and V is no different. In the past, the singer has quietly made huge donations to social causes, and many believe he may have donated for kids in Gaza as well. And so, the latest move caused confusion among fans. His newest collaboration struck a nerve with those who believe idols shouldn't endorse brands that are being boycotted over human rights issues. Just a day before, Jungkook caught flak for being spotted with Starbucks, another name on the boycott list. So far, neither V nor his agency has made any public statement addressing the backlash.
Also read: After Ronaldo and Messi, this BTS star becomes Instagram's most influential celebrity, beats Selena Gomez, Billie Eilish, and more
On the work front, BTS is gearing up for a spring comeback in 2026. All seven members, V, Jimin, Jungkook, Suga, RM, Jin, and J-Hope, reunited in June 2025 after serving 18 months in the military under South Korea's mandatory program. The septet is currently in the US working on new music.
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