Instagram testing Picks feature to match users by shared movies, music, books, and more
Instagram hasn't provided any official details on how it would work in practice, but it's not hard to imagine the motivation. In theory, Picks could encourage users to connect on a more personal level, nudging them to swap recommendations or debate the merits of each other's choices. Instead of endlessly scrolling past content, you might actually message someone because you both love the same niche TV drama or 90s indie band.The idea aligns neatly with Instagram head Adam Mosseri's stated vision for the platform in 2025. Back in January, Mosseri posted: 'To help people connect with friends over the things they discover on Instagram, we're going to double down on messaging, make consuming content more interactive and social, and explore new ways to connect with friends.'In other words, Instagram wants to feel less like a content vending machine and more like the internet's busiest pub, full of chatter, sharing, and the occasional argument over whether a sequel was better than the original.Of course, this being Instagram, not everyone will cheer the arrival of another feature. The app has been steadily packing in more bells and whistles over the years, leading some users to complain it's becoming overcrowded and bloated. Instagram is still dealing with backlash from its recent 'Instagram Map' rollout, which left many people wondering why they'd been given a new location feature they never asked for.And because Picks is still in early development, there's no telling when, or if, it will launch. Meta often experiments with features that never see the light of day, so this could end up as another entry in Instagram's long list of 'what could have been.'Still, for those who enjoy a good personality quiz or want to uncover unexpected common ground with their friends, Picks could prove to be a surprisingly engaging addition. Whether it becomes the next Stories-style hit or quietly disappears into the feature graveyard will depend on whether users embrace it, and whether Instagram can resist the urge to turn it into yet another algorithm-driven ad machine.- EndsTrending Reel
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