AdsAdvisor launches advanced planning tool for mobile studios
The Business Modeling tool aims to assist mobile businesses in converting strategic targets, such as revenue and EBITA, into detailed, actionable plans using data-driven methods. It enables teams to create and test different user acquisition scenarios across multiple mobile platforms, including iOS, Android, Samsung, and Huawei, and visualise how varied strategies can influence financial results for any given period, whether a month, quarter, or year.
Designed for mobile studios
Eugene Chernysh, Chief Operating Officer at AdsAdvisor, said the purpose behind the development was to give mobile marketers clarity and a practical link between strategy and outcomes. Chernysh explained, "With mobile app businesses increasingly driven by data, we built Business Modeling to give mobile marketers a clear, practical way to connect strategy with outcomes. Releasing in H2 2025, it's the right tool at the right time - helping teams prepare for year-end performance cycles and plan confidently for the year ahead. Whether you're focused on growth, margin, or long-term efficiency, Business Modeling turns financial planning into a true growth tool - and keeps every team aligned around shared business goals."
By supporting both cohort-based and streaming revenue models, the tool takes into account the entire cost structure typical for a mobile studio. This includes store commissions, VAT, user acquisition spend, creative production, royalties, and operational expenses. The platform integrates all these factors into a single model, aiming to move studios away from spreadsheets towards a consolidated, real-time view of performance and profitability.
Operational integration
After establishing a strategy, the tool is intended to act as a central operational hub, allowing studios to define key performance indicators, set return on investment targets, and monitor actual performance against forecasts on a real-time basis. At the end of each month, Business Modeling automatically imports updated live performance data and uses factor analysis to refresh future projections. This process is designed to help teams determine what changed and why targets were missed or achieved, and to identify the necessary adjustments to future plans.
The platform includes features such as version comparisons, support for top-up web payments, seasonal multipliers, and the ability to upload historical data. These functionalities are aimed at elevating the precision of financial forecasts and providing more relevant scenario planning options. The tool is positioned to support a range of operational scenarios, from testing new game launches to optimising existing monetisation approaches, with rapid iteration informed by real-world data.
Part of a broader suite
Business Modeling forms a new component of the larger AdsAdvisor platform, which is designed to assist mobile businesses in scaling operations via data-focused insights, creative management systems, and user acquisition tools. Originally created by MY.GAMES for its in-house titles, AdsAdvisor is now available more broadly to multiple industries worldwide, offering options for marketing analytics, creative asset management, and campaign automation.
Additional information from the press release describes AdsAdvisor as a marketing platform intended to help mobile businesses optimise campaigns and drive growth through tools such as Marketing Analytics, Asset Lab, and UA Automation, all with a focus on streamlining workflows and campaign performance.
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