Seasalt in loyalty scheme upgrade
Contemporary Cornish clothing brand Seasalt has launched a new customer loyalty scheme.
It said the Seasalt Rewards scheme brings additional benefits as a new omnichannel offer replaces its traditional stamp card model in UK stores with a digital mobile wallet card aiming 'to elevate the brand experience for customers'.
The scheme will reward shoppers with points (every 100 points are worth £5) for all purchases, with the wider personalised experiences and communications offer 'designed to increase engagement and retention' of both in store and online UK customers.
Seasalt said the easy-to-use system has no threshold spend and points can be redeemed on future purchases to 'benefit all customers fairly'. Existing stamp card users will be given the opportunity to transfer their accrued stamps until the end of June. In addition, customers will receive birthday gift vouchers and exclusive offers, competitions and sale access.
Amy Thom, chief marketing officer, said: 'We have listened to what our customers have been asking for through our 'Voice of Customer' programme and we're delighted to meet and exceed their requests through the launch of Seasalt Rewards.
'When our customers speak, we listen. Our valued brand fans are integral to the success of our business and this enhanced loyalty scheme will bring rewards and experiences to our customers that are representative of our Seasalt brand.'
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Fashion Network
06-05-2025
- Fashion Network
Seasalt in loyalty scheme upgrade
Contemporary Cornish clothing brand Seasalt has launched a new customer loyalty scheme. It said the Seasalt Rewards scheme brings additional benefits as a new omnichannel offer replaces its traditional stamp card model in UK stores with a digital mobile wallet card aiming 'to elevate the brand experience for customers'. The scheme will reward shoppers with points (every 100 points are worth £5) for all purchases, with the wider personalised experiences and communications offer 'designed to increase engagement and retention' of both in store and online UK customers. Seasalt said the easy-to-use system has no threshold spend and points can be redeemed on future purchases to 'benefit all customers fairly'. Existing stamp card users will be given the opportunity to transfer their accrued stamps until the end of June. In addition, customers will receive birthday gift vouchers and exclusive offers, competitions and sale access. Amy Thom, chief marketing officer, said: 'We have listened to what our customers have been asking for through our 'Voice of Customer' programme and we're delighted to meet and exceed their requests through the launch of Seasalt Rewards. 'When our customers speak, we listen. Our valued brand fans are integral to the success of our business and this enhanced loyalty scheme will bring rewards and experiences to our customers that are representative of our Seasalt brand.'
Fashion Network
06-05-2025
- Fashion Network
Seasalt in loyalty scheme upgrade
Contemporary Cornish clothing brand Seasalt has launched a new customer loyalty scheme. It said the Seasalt Rewards scheme brings additional benefits as a new omnichannel offer replaces its traditional stamp card model in UK stores with a digital mobile wallet card aiming 'to elevate the brand experience for customers'. The scheme will reward shoppers with points (every 100 points are worth £5) for all purchases, with the wider personalised experiences and communications offer 'designed to increase engagement and retention' of both in store and online UK customers. Seasalt said the easy-to-use system has no threshold spend and points can be redeemed on future purchases to 'benefit all customers fairly'. Existing stamp card users will be given the opportunity to transfer their accrued stamps until the end of June. In addition, customers will receive birthday gift vouchers and exclusive offers, competitions and sale access. Amy Thom, chief marketing officer, said: 'We have listened to what our customers have been asking for through our 'Voice of Customer' programme and we're delighted to meet and exceed their requests through the launch of Seasalt Rewards. 'When our customers speak, we listen. Our valued brand fans are integral to the success of our business and this enhanced loyalty scheme will bring rewards and experiences to our customers that are representative of our Seasalt brand.'
Fashion Network
06-05-2025
- Fashion Network
Seasalt in loyalty scheme upgrade
Contemporary Cornish clothing brand Seasalt has launched a new customer loyalty scheme. It said the Seasalt Rewards scheme brings additional benefits as a new omnichannel offer replaces its traditional stamp card model in UK stores with a digital mobile wallet card aiming 'to elevate the brand experience for customers'. The scheme will reward shoppers with points (every 100 points are worth £5) for all purchases, with the wider personalised experiences and communications offer 'designed to increase engagement and retention' of both in store and online UK customers. Seasalt said the easy-to-use system has no threshold spend and points can be redeemed on future purchases to 'benefit all customers fairly'. Existing stamp card users will be given the opportunity to transfer their accrued stamps until the end of June. In addition, customers will receive birthday gift vouchers and exclusive offers, competitions and sale access. Amy Thom, chief marketing officer, said: 'We have listened to what our customers have been asking for through our 'Voice of Customer' programme and we're delighted to meet and exceed their requests through the launch of Seasalt Rewards. 'When our customers speak, we listen. Our valued brand fans are integral to the success of our business and this enhanced loyalty scheme will bring rewards and experiences to our customers that are representative of our Seasalt brand.'
