Latest news with #AmyThom
Fashion United
07-05-2025
- Business
- Fashion United
Seasalt launches new loyalty scheme
Cornish clothing brand Seasalt has launched a new customer loyalty programme, which will reward customers with a new points-based scheme. Seasalt Rewards is the British retailer's new omni-channel offering, replacing the traditional stamp card model in UK Seasalt stores with a digital mobile wallet card, to elevate the brand experience for customers. The new scheme will reward with points for all purchases, providing more personalised experiences and communications designed to increase engagement and retention of both in-store and online UK customers. Shoppers will earn points on every purchase, with no minimum spend required, and points can be redeemed on future purchases. 100 points is worth 5 pounds. Seasalt Rewards card Credits: Seasalt In a statement, Seasalt said the scheme will be easy to use and will benefit 'all customers fairly'. Existing stamp card users can transfer their accrued stamps to the new system until the end of June 2025. Additional perks include birthday gift vouchers, exclusive offers, competitions and early access to sales. Amy Thom, chief marketing officer at Seasalt, said: 'We have listened to what our customers have been asking for through our Voice of Customer programme and we're delighted to meet and exceed their requests through the launch of Seasalt Rewards. 'When our customers speak, we listen. Our valued brand fans are integral to the success of our business and this enhanced loyalty scheme will bring rewards and experiences to our customers that are representative of our Seasalt brand.' Seasalt is a multichannel retailer with 75 stores across the UK and Ireland, along with two US stores, and an online business. It also has hundreds of stockists across the UK and Europe, including partnerships with M&S, Next, QVC and Zalando.
Fashion Network
06-05-2025
- Business
- Fashion Network
Seasalt in loyalty scheme upgrade
Contemporary Cornish clothing brand Seasalt has launched a new customer loyalty scheme. It said the Seasalt Rewards scheme brings additional benefits as a new omnichannel offer replaces its traditional stamp card model in UK stores with a digital mobile wallet card aiming 'to elevate the brand experience for customers'. The scheme will reward shoppers with points (every 100 points are worth £5) for all purchases, with the wider personalised experiences and communications offer 'designed to increase engagement and retention' of both in store and online UK customers. Seasalt said the easy-to-use system has no threshold spend and points can be redeemed on future purchases to 'benefit all customers fairly'. Existing stamp card users will be given the opportunity to transfer their accrued stamps until the end of June. In addition, customers will receive birthday gift vouchers and exclusive offers, competitions and sale access. Amy Thom, chief marketing officer, said: 'We have listened to what our customers have been asking for through our 'Voice of Customer' programme and we're delighted to meet and exceed their requests through the launch of Seasalt Rewards. 'When our customers speak, we listen. Our valued brand fans are integral to the success of our business and this enhanced loyalty scheme will bring rewards and experiences to our customers that are representative of our Seasalt brand.'
Fashion Network
06-05-2025
- Business
- Fashion Network
Seasalt in loyalty scheme upgrade
Contemporary Cornish clothing brand Seasalt has launched a new customer loyalty scheme. It said the Seasalt Rewards scheme brings additional benefits as a new omnichannel offer replaces its traditional stamp card model in UK stores with a digital mobile wallet card aiming 'to elevate the brand experience for customers'. The scheme will reward shoppers with points (every 100 points are worth £5) for all purchases, with the wider personalised experiences and communications offer 'designed to increase engagement and retention' of both in store and online UK customers. Seasalt said the easy-to-use system has no threshold spend and points can be redeemed on future purchases to 'benefit all customers fairly'. Existing stamp card users will be given the opportunity to transfer their accrued stamps until the end of June. In addition, customers will receive birthday gift vouchers and exclusive offers, competitions and sale access. Amy Thom, chief marketing officer, said: 'We have listened to what our customers have been asking for through our 'Voice of Customer' programme and we're delighted to meet and exceed their requests through the launch of Seasalt Rewards. 'When our customers speak, we listen. Our valued brand fans are integral to the success of our business and this enhanced loyalty scheme will bring rewards and experiences to our customers that are representative of our Seasalt brand.'
Fashion Network
06-05-2025
- Business
- Fashion Network
Seasalt in loyalty scheme upgrade
Contemporary Cornish clothing brand Seasalt has launched a new customer loyalty scheme. It said the Seasalt Rewards scheme brings additional benefits as a new omnichannel offer replaces its traditional stamp card model in UK stores with a digital mobile wallet card aiming 'to elevate the brand experience for customers'. The scheme will reward shoppers with points (every 100 points are worth £5) for all purchases, with the wider personalised experiences and communications offer 'designed to increase engagement and retention' of both in store and online UK customers. Seasalt said the easy-to-use system has no threshold spend and points can be redeemed on future purchases to 'benefit all customers fairly'. Existing stamp card users will be given the opportunity to transfer their accrued stamps until the end of June. In addition, customers will receive birthday gift vouchers and exclusive offers, competitions and sale access. Amy Thom, chief marketing officer, said: 'We have listened to what our customers have been asking for through our 'Voice of Customer' programme and we're delighted to meet and exceed their requests through the launch of Seasalt Rewards. 'When our customers speak, we listen. Our valued brand fans are integral to the success of our business and this enhanced loyalty scheme will bring rewards and experiences to our customers that are representative of our Seasalt brand.'
