
Lovely Runner goes strong: Kim Hye Yoon sends coffee truck to Byeon Woo Seok's Wife of a 21st Century Prince set
Kim Hye Yoon sends a cup full of cheer for Byeon Woo Seok
From co-stars to besties, Byeon Woo Seok and Kim Hye Yoon are continuing their relationship even after the cameras shut off. On the set of Wife of a 21st Century Prince, Byeon Wook Seok has received a lot of cheers from his fellow co-stars and industry acquaintances. Continuing their friendship, while the fans demand the two get together in real life, definitely seems to be a choice. A coffee truck with their inside joke on it, Kim Hye Yoon wrote, 'Everyone please have it deliciously, and please give Woo Seok Oppa 2 reflecting boards'. In response, the actor himself expressed his gratitude and took the joke in stride saying, 'Thank you~~ Oh yay, 2 reflecting boards.'
Fans attributed their continued chemistry to having a good time on the set of Lovely Runner, which earned both stars their breakthrough in the acting industry. While Kim Hye Yoon has had other famous projects in the lead role, especially Extraordinary You, which grabbed her international fame, it was Byeon Woo Seok's first attempt in a lead heartthrob character, and he hit the jackpot.
Meanwhile, starring IU and Byeon Woo Seok as a chaebol 'commoner' and a secondary royal, Wife of a 21st Century Prince runs over a unique romance that develops between the two amid an imaginary 21st-century monarchy.
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India Today
10 minutes ago
- India Today
Indian remakes of K-dramas, local languages: Korean giant CJ ENM's strategy for India
Korean content has evolved into one of the world's most captivating cultural exports, spanning K-dramas, reality shows, films, and K-pop. India is no exception. The content from South Korea has been reigning in India for the last five years. Leading this wave are shows like Lovely Runner, Crash Landing on You, It's Okay To Not Be Okay, Marry My Husband, Queen of Tears amongst others, produced by CJ ENM, who are making inroads in India, both through streaming consumption and local Indian viewing figures speak volumes. Netflix's Queen of Tears dominated India's Top 10 Global Non-English shows, remaining there for 10 consecutive weeks between March and May 2024. It reached a cumulative 682.6 million hours viewed globally. In its opening month, it surpassed 93.8 million hours viewed and retained a firm presence in the global Top 10 throughout its run. Likewise, Marry My Husband proved a streaming powerhouse, emerging as Prime Video's most-watched Korean title of 2024 and ranking No. 7 among non-English international originals globally. The drama also consistently held a position among the platform's Top 10 TV shows romance-driven storytelling also continues to captivate. Lovely Runner made it into Netflix India's Top 10 for three weeks in August 2024, joining the earlier successes of Queen of Tears and Marry My Husband in the 2023, Crash Course in Romance stayed in India's Top charts for 33 days between January and March, while Castaway Diva and Alchemy of Souls also achieved notable visibility. But the reach extends beyond the original Korean series. India is also embracing local remakes based on CJ ENM IP. For example, Duranga, adapted from Flower of Evil, surpassed 20 million views, leading to a second season. Similarly, Gyaarah Gyaarah, a remake of Signal, emerged as one of most-watched shows on the signs point toward a lasting cultural connection—not a passing trend. As Sebastian Kim, VP (International Content Business) at CJ ENM, notes, 'Indian viewers connect deeply with the emotions and characters in Korean content India is one of the fastest-growing entertainment markets we consider it a key region for the future of K-Content we will strengthen partnerships with local platforms accelerate localisation efforts so more audiences here can fall in love with CJ ENM stories in a way that feels natural and familiar.'Why India Is a Key Market for K-Content? Strong viewership patterns from India reflect meaningful resonance, not just surface-level interest. Local remakes underscore the adaptability and deep emotional reach of Korean storytelling in Indian cultural contexts. Their strategy of localisation and sustained partnership with Indian platforms signals a long-term vision, making India a linchpin in their global this move, K-drama fans in India will be able to have access to the huge library of content by the production house in local Indian languages and partnership for more remakes will became you excited?- Ends


Pink Villa
07-08-2025
- Pink Villa
Lovely Runner goes strong: Kim Hye Yoon sends coffee truck to Byeon Woo Seok's Wife of a 21st Century Prince set
Lovely Runner co-stars and viral onscreen couple Kim Hye Yoon and Byeon Woo Seok seem to be as ready as ever to make their fans swoon over their chemistry! The duo is keeping the rumor mills running as admirers demand them to get together and start dating already. On August 7, the Ryu Sun Jae viral actor took to his personal social media account to share the many support trucks arrived on the set of the drama he's currently filming. One caught fans' eye as it was from his very own Im Sol, making the internet go into frenzy mode. Kim Hye Yoon sends a cup full of cheer for Byeon Woo Seok From co-stars to besties, Byeon Woo Seok and Kim Hye Yoon are continuing their relationship even after the cameras shut off. On the set of Wife of a 21st Century Prince, Byeon Wook Seok has received a lot of cheers from his fellow co-stars and industry acquaintances. Continuing their friendship, while the fans demand the two get together in real life, definitely seems to be a choice. A coffee truck with their inside joke on it, Kim Hye Yoon wrote, 'Everyone please have it deliciously, and please give Woo Seok Oppa 2 reflecting boards'. In response, the actor himself expressed his gratitude and took the joke in stride saying, 'Thank you~~ Oh yay, 2 reflecting boards.' Fans attributed their continued chemistry to having a good time on the set of Lovely Runner, which earned both stars their breakthrough in the acting industry. While Kim Hye Yoon has had other famous projects in the lead role, especially Extraordinary You, which grabbed her international fame, it was Byeon Woo Seok's first attempt in a lead heartthrob character, and he hit the jackpot. Meanwhile, starring IU and Byeon Woo Seok as a chaebol 'commoner' and a secondary royal, Wife of a 21st Century Prince runs over a unique romance that develops between the two amid an imaginary 21st-century monarchy.


NDTV
31-07-2025
- NDTV
Head Over Heels Review: Warm, Whimsical, And A Little Bit Wonky
If Lovely Runner was your serotonin in 2024, Head Over Heels might just be your warm hug in 2025. Think of it as a spiritual sequel, not in plot but in pulse. While Lovely Runner made you root for a time-travelling fangirl saving her idol from death, Head Over Heels puts a divine twist on the same emotional beat: a girl who'll go to hell (and high school) and back to protect the boy she loves. This time, though, the female lead isn't armed with K-pop playlists or time machines, but talismans, rituals and a grin that masks a lifetime of pain. Head Over Heels spins the tale of Seong-ah (Cho Yi-hyun), a teenage shaman who doubles as your average high schooler by day and ghost-whisperer by night. She's spirited(literally and metaphorically) and has spent her childhood navigating a double life filled with supernatural chores and emotional abandonment. Raised by her spirit mother, General Dongcheon (the ever-reliable Kim Mi-kyung), Seong-ah wears optimism like armour, even though her past is riddled with hurt. Everything changes when she meets Bae Gyeon-woo (Choo Young-woo), a handsome transfer student with a tragic fate: he has just 21 days to live. Seong-ah instantly falls for him and, in true K-drama tradition, vows to save him, at first in secret, then at all costs. Gyeon-woo, initially unaware of Seong-ah's shaman identity, resists her meddling until her genuine concern starts to chip away at his guarded exterior. As their bond deepens, so does the complexity of their world. Enter the looming presence of Yeom Hwa (Choo Ja-hyun), an estranged spirit daughter of General Dongcheon, whose grief over her own child's death compels her to summon an evil entity named Bong-su. In a cruel twist of fate, Gyeon-woo becomes the vessel for this dark spirit, forcing Seong-ah to become both protector and saviour. The plot isn't afraid to get messy with ghosts ranging from baby spirits to suicide ghosts and even an exorcism gone wrong that costs General Dongcheon her spiritual life. At one point, Seong-ah literally becomes a human amulet, clinging to Gyeon-woo to transfer her positive energy and fight off the curse. Their journey, filled with tender glances and desperate pleas, is high-stakes and heartfelt. Yet it's not just romance that drives the show-there's a deeply rooted mythological flair that keeps the show running. The spirit world, rituals, gods and ancestral grudges lend a folkloric touch to what might otherwise have been a simple teen drama. But for all its fantastical elements, Head Over Heels is at its core a story of longing: for love, for normalcy, for peace. It's about people who've been dealt a bad hand by fate, clawing back their happiness one ghost at a time. There's delightful comic relief in Seong-ah's friend Pyo Ji-ho (Cha Kang-yoon), whose unrequited love for her forms a light-hearted, non-toxic love triangle that adds warmth without unnecessary angst. His one-sided affection never turns bitter, and his camaraderie with both leads anchors the show emotionally. That said, the drama does occasionally falter. Some episodes feel padded, especially in the middle where plotlines meander and the villains lose their bite. Yeom Hwa, introduced with menacing intent, fizzles out toward the end. Even Bong-su, despite a moving backstory as a lonely child soldier, never becomes the fully formidable antagonist the early episodes promised. The finale redeems much of this by revealing that Bong-su (real name Yoon-bo) was just a boy trying to return his mother's ring. It's a poetic twist, and Seong-ah's final hug goodbye to him feels earned, even if it comes after a few narrative detours. The final stretch gives viewers a satisfying payoff. Gyeon-woo, now a national-level archer with the ability to see ghosts, never gives up on Seong-ah after she disappears: visiting her room, collecting medals for her, believing she'll return. She does, of course, and together, they help Yoon-bo cross over and finally defeat the curse. There's a kiss, a jump in time, and a hopeful epilogue where Seong-ah fully embraces her shaman identity and helps spirits find peace. What makes Head Over Heels worth the 12-episode ride is not perfection, but sincerity. The series wears its heart on its sleeve, unafraid to mix goofy high school antics with grief, romance and exorcism rituals. Yes, it's uneven at times, and yes, you might be tempted to fast-forward through the occasional exposition-heavy segment. But even when it stumbles, it does so with charm. In a year bursting with stellar K-dramas, Head Over Heels manages to carve a place for itself by doing what Lovely Runner did best: reminding us that love, even in the face of death, is worth fighting for. It's warm, whimsical, and a little bit wonky, but it leaves you smiling.