logo
ServiceNow and Google Cloud expand partnership to deliver AI-powered tools to millions of users

ServiceNow and Google Cloud expand partnership to deliver AI-powered tools to millions of users

Tahawul Tech06-02-2025

ServiceNow and Google Cloud have announced a major expansion of their partnership to maximise the value of generative AI across every layer of the enterprise technology stack.
ServiceNow will bring its Now Platform and full suite of workflows to customers on Google Cloud Marketplace and also make its Customer Relationship Management (CRM), IT Service Management (ITSM), and Security Incident Response (SIR) solutions available on Google Distributed Cloud (GDC).
The companies share a vision for transforming enterprise work with gen AI. Making the ServiceNow platform and workflows across IT, CRM, and HR available on Google Cloud will allow ServiceNow to bring AI‑enhanced experiences to millions of new and existing users. New end‑to‑end integrations will enable ServiceNow customers to use BigQuery to connect their enterprise data to AI; extend these AI‑powered insights to Google Workspace, where users can do things like easily access ServiceNow data directly within Google Sheets and Chat; build gen AI applications on top of their data foundation with Vertex AI; and more.
'ServiceNow and Google Cloud are fundamentally rethinking the way the enterprise runs', said Bill McDermott, Chairman and CEO, ServiceNow. 'Agentic AI is a revolution! Bringing together the incredible strengths of two of the world's leading innovators will redefine enterprise technology. We're putting AI to work to eliminate boundaries in any industry, anywhere in the world'.
'Businesses are seeking new ways to innovate with generative AI, optimise important workflows, and improve everyday experiences for customers,' said Thomas Kurian, CEO, Google Cloud. 'Through our expanded strategic partnership with ServiceNow, customers will now have the data foundation, development platforms, and leading foundation models to easily build gen AI applications that leverage the context and knowledge in ServiceNow–all on top of Google Cloud's AI‑optimised infrastructure'.
'Given Deutsche Bank's long‑term partnerships with ServiceNow and Google Cloud, this new synergy creates an ideal environment for mutual innovation and increased efficiency,' said Tony Kerrison, Head of Group Technology Infrastructure and Head of Technology, Data and Innovation for the Americas, Deutsche Bank. 'Running ServiceNow's enterprise operations platform on Google Cloud is an exciting development that has the potential to accelerate and optimise our cloud and AI transformation journey'.
Bringing the Now Platform to Google Cloud and Google Distributed Cloud
Bringing the Now Platform and ServiceNow's full suite of workflows, including CRM, ITSM, and SIR solutions, to Google Cloud Marketplace will make it easier for businesses to combine their ServiceNow data with Google Cloud's AI, data analytics, and productivity technology. The Now Platform is a single, unified enterprise‑grade platform purpose‑built for AI‑driven transformation. Because it is built using a single data model and single architecture, the ServiceNow platform can help unite AI agents, data, and workflows to drive exponential productivity across every corner of a business.
ServiceNow will also make its CRM, ITSM, and SIR solutions available on GDC air‑gapped, addressing the needs of customers in highly regulated industries.
New data integration to enhance decision‑making with AI
To help businesses better unify critical data, ServiceNow will integrate its Workflow Data Fabric—an advanced data integration and governance layer—with BigQuery. This will provide ServiceNow users with real‑time, secure access to BigQuery data and enable them to enhance common CRM, ITSM, and SIR solutions, while also adding to AI Agent capabilities.
Customers can turn insights into proactive, operational actions by leveraging BigQuery's analytics to drive real‑time automation on the Now Platform in areas like customer service and supply chain optimisation. By incorporating predictive maintenance capabilities with machine learning models from BigQuery, users will be able to forecast critical issues like potential equipment failures—addressing them instantly through maintenance alerts and other automated workflows.
The companies will also enable a zero‑copy integration to enrich workflows in ServiceNow with data from BigQuery. ServiceNow customers will be able to activate and enrich workflows with data from BigQuery, while BigQuery customers can access data from ServiceNow to unlock high‑performance data analysis. Businesses will have access to comprehensive, context‑rich data to drive informed decision‑making, supporting use cases such as fraud detection and mitigation, or network outage resolution.
Innovations that improve everyday work
ServiceNow and Google Cloud will align product and go‑to‑market resources to help customers integrate technology that optimizes critical business functions, including those powered by gen AI. Key focus areas include:
Boosting customer experiences with CRM and Contact Centre as a Service: A new integration between ServiceNow CRM and Customer Engagement Suite with Google AI will allow customers to automate and personalize interactions across customer service channels, including self‑service voice and chat conversations. For example, the combination of ServiceNow CRM and Agent Assist capabilities will allow businesses to create intuitive experiences with accurate, multi‑turn conversations to execute customer service requests.
A new integration between ServiceNow CRM and Customer Engagement Suite with Google AI will allow customers to automate and personalize interactions across customer service channels, including self‑service voice and chat conversations. For example, the combination of ServiceNow CRM and Agent Assist capabilities will allow businesses to create intuitive experiences with accurate, multi‑turn conversations to execute customer service requests. Enhancing ServiceNow workflows with Workspace: ServiceNow will make its data easier to access from directly within Workspace. New integrations will allow for one‑click export of ServiceNow data in Sheets to reduce friction and context switching. New integrations with Chat will also empower employees to ask questions and get help through Now Assist without leaving the productivity tools they're working in, allowing IT and HR teams to more efficiently collaborate and manage service requests and incidents.
Availability
ServiceNow plans to launch on Google Cloud Marketplace throughout Q2 and Q3 in various regions. New integrations across BigQuery, Customer Engagement Suite with Google AI, and Workspace are expected to be available later this year. ServiceNow CRM, ITSM, and SIR modules to Infrastructure Operators (IO) in Google‑Operated and Partner‑Operated models of Google Distributed Cloud are expected to be available later this year.
Image Credit: ServiceNow

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

Deutsche Bank Charts Course Toward Digital Currency Integration
Deutsche Bank Charts Course Toward Digital Currency Integration

Arabian Post

timea day ago

  • Arabian Post

Deutsche Bank Charts Course Toward Digital Currency Integration

Deutsche Bank is actively assessing the viability of stablecoins and tokenized deposits, signalling a strategic shift towards digital finance. Sabih Behzad, the bank's Head of Digital Assets and Currencies Transformation, confirmed that the institution is considering issuing its own stablecoin or participating in a broader industry initiative. This exploration aligns with the bank's broader efforts to modernize its payment systems and embrace blockchain technology. Behzad noted the increasing momentum of stablecoins, particularly within regulatory environments that are becoming more supportive, especially in the United States. He outlined that banks have various options in engaging with the stablecoin industry, ranging from acting as reserve managers to issuing their own stablecoins, either independently or as part of a consortium. In addition to stablecoins, Deutsche Bank is delving into tokenized deposit solutions aimed at enhancing payment use cases. These solutions involve digitizing traditional bank deposits using blockchain technology, potentially streamlining transactions and reducing costs. The bank has already conducted experiments in this domain, collaborating with UBS to simulate tokenized deposit payments. These trials utilized the Bundesbank's Trigger Solution, enabling blockchain-based systems to link to the central bank's payment infrastructure, facilitating seamless interbank settlements. ADVERTISEMENT Deutsche Bank's initiatives are part of a broader industry trend toward embracing digital assets and blockchain technology. The bank is participating in various projects, including Project Agorá, which aims to improve cross-border payments using tokenized assets. These efforts reflect a growing recognition among financial institutions of the potential benefits of digital currencies and tokenization in enhancing efficiency and creating new business models. The bank's exploration of stablecoins and tokenized deposits also coincides with evolving regulatory landscapes. In the European Union, the Markets in Crypto-Assets regulation is shaping the framework for digital assets, while in the United States, proposed legislation like the STABLE Act and the GENIUS Act are focusing on transparency, fully backed reserves, and anti-money laundering compliance. These regulatory developments are influencing how banks approach digital currencies and related technologies. Behzad emphasized the importance of a comprehensive approach to digital asset integration, highlighting the need for robust infrastructure encompassing issuance, trading, settlement, and custody. He pointed out that while tokenization offers significant opportunities, successful adoption requires 24/7 operations and advanced risk management, leveraging programmability and composability for maximum potential.

ECB to cut rates again as the case builds for a summer pause
ECB to cut rates again as the case builds for a summer pause

Zawya

time3 days ago

  • Zawya

ECB to cut rates again as the case builds for a summer pause

FRANKFURT - The European Central Bank is almost certain to cut interest rates again on Thursday and keep all options on the table for subsequent meetings, even as the case grows for a pause in its year-long easing cycle. The ECB has cut rates seven times in 13 months as inflation eased from post-pandemic highs, seeking to prop up a euro zone economy that was struggling even before erratic U.S. economic and trade policy dealt it yet another blow. With inflation now safely in line with its 2% target and a cut flagged by a host of policymakers, Thursday's decision will be uncontroversial, with the focus on what signals ECB President Christine Lagarde might send about policy ahead. Investors are already pricing in a pause in July, and some conservative policymakers have advocated a break to give the ECB a chance to reassess how exceptional uncertainty and policy upheaval both at home and abroad will shift the outlook. "Getting the hawks to support a June cut may require a hint of conditional patience: an implicit willingness to pause in July and wait until September before easing again, as long as there were no major downside surprises in the meantime," Deutsche Bank analysts said in a note. The case for a pause rests on the premise that the short- and medium-term outlooks for the 20-country currency bloc differ greatly and may require a different policy response. Inflation could dip in the short term, possibly even below the ECB's target, but increased spending and higher trade barriers could add to price pressures later. The added complication is monetary policy impacts the economy with a 12-to-18 month lag, so that support approved now could be giving help to a bloc that no longer needs it. A cut on Thursday would take the deposit rate to 2.0%, which the ECB considers "neutral" - no longer holding back the economy but not yet stimulating it either. DIVERGENT OUTLOOK Acknowledging near-term weakness, the ECB is expected to cut both its growth and inflation projections for next year. U.S. President Donald Trump's trade war is already damaging activity and will have a lasting impact even if an amicable resolution is found, given the hit to confidence and investment. This sluggish growth, along with lower energy costs and a strong euro, will curb price pressures. "Uncertainty around tariffs is extremely elevated, and that is not conducive to firms taking longer-term decisions around investment and hiring," Investec economist Sandra Horsfield said. "In the near term (that) will be a disinflationary force in its own right, quite irrespective of where tariffs eventually settle." Most economists think inflation could fall below the ECB's 2% target next year, triggering memories of the pre-pandemic decade when price growth persistently undershot 2%. Further ahead, the outlook changes significantly. The European Union is likely to retaliate against any permanent U.S. tariff, raising the cost of international trade. Firms may meanwhile relocate some activity to avoid trade barriers but changes to corporate value chains are also likely to raise costs. Higher European defence spending, particularly by Germany, and the cost of the green transition could add to inflation while a shrinking workforce as the bloc's population ages will keep wage pressures elevated. "We think the window for ECB rate cuts will close over the late summer," UBS economist Reinhard Cluse said. "We believe the ECB might have to hike rates again in late 2026 to counter rising inflation pressure in 2027, amid a euro zone - German - labour market that is subject to structural tightness during the demographic transition." (Editing by Catherine Evans)

ServiceNow Reveals AI-Powered CRM Advancements
ServiceNow Reveals AI-Powered CRM Advancements

TECHx

time4 days ago

  • TECHx

ServiceNow Reveals AI-Powered CRM Advancements

Home » Tech Value Chain » Global Brands » ServiceNow Reveals AI-Powered CRM Advancements ServiceNow (NYSE: NOW) has announced a major upgrade to its CRM platform. The company revealed new AI-powered capabilities designed to transform the customer experience. The CRM enhancements aim to replace outdated systems. ServiceNow said it is unifying sales, fulfillment, and service on one platform. The goal is to provide seamless, end-to-end customer experiences. The company introduced AI agents for CRM. These agents can handle tasks autonomously, scale sales and support operations, and enable true self-service. This move marks a shift from reactive service to proactive engagement. According to ServiceNow, traditional CRMs end at the front office. This limits their ability to support the full customer lifecycle. The updated CRM is built for an AI-first world, with proactive and personalized experiences across all touchpoints. ServiceNow reported that its CRM business is growing rapidly. It reached an annual contract value (ACV) of $1.4 billion by the end of 2024. This reflects a 30% year-over-year growth, making it the company's fastest-growing workflow solution. John Ball, EVP and GM of CRM and Industry Workflows at ServiceNow, stated that the platform allows businesses to manage the full customer lifecycle more efficiently. He said the AI-powered platform enables workflow automation from order capture to fulfillment. ServiceNow's AI agents are already automating 37% of its own customer support cases. These agents: Start with conversational interactions to capture requests Automatically resolve issues or route them with full context The company said these agents can coordinate with live representatives when needed. This helps businesses increase efficiency and reduce response times. ServiceNow also reported a series of recent innovations. In April, it signed a definitive agreement to acquire an AI-powered CPQ provider. The acquisition is expected to expand ServiceNow's CRM capabilities and help sales teams close deals faster. Additionally, the company launched its Yokohama platform update. It introduced new features such as AI agents, self-service commerce portals, and turnkey CCaaS integrations. With these advancements, ServiceNow is positioning its platform as a complete solution to sell, fulfill, and service from the first customer contact to final resolution.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store