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Comet Emerges as Perplexity's AI-Powered Web Assistant

Comet Emerges as Perplexity's AI-Powered Web Assistant

Arabian Post3 days ago
Perplexity this week introduced Comet, an AI-driven web browser designed to merge search, task automation and seamless browsing into a single interface. Initially accessible to subscribers of its $200‑a‑month Max tier, Comet promises to challenge Chrome and Edge by turning browsing into conversation-led workflows.
Built on Chromium, Comet offers familiar browsing mechanics—tabs, navigation bar and extension support—yet stands apart through its sidebar-based 'Comet Assistant,' powered by Perplexity's search engine. The assistant retains full context from web pages, enabling operations like summarising content, scheduling meetings, sending emails or completing online purchases based on what appears onscreen.
Aravind Srinivas, Perplexity's co‑founder and chief executive, described the browser's purpose as 'amplifying our intelligence' by collapsing multiple tabs and interactions into fluid conversational routines. Early demonstrations showcase the assistant summarising Reddit AMAs, shopping for identical products with better delivery, and even controlling calendar reminders and transit notifications after receiving extended permissions.
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Perplexity is positioning Comet to rival AI‑enhanced browsers including Microsoft's Edge and Google's AI‑mode Chrome, and others like Opera's AI‑integrated versions or The Browser Company's Dia. Comet's initial advantage lies in being a standalone browser where Perplexity's assistant is not optional add‑on but integral.
Access is restricted to Max subscribers and invite‑only users, with broader rollout scheduled over the summer to Linux, iOS and Android platforms. Perplexity assures users that Comet will ultimately include a free tier outside the paid launch window.
The long‑term implication is that Perplexity aims for browser integration to deepen user loyalty and entrench its AI across daily activities. Srinivas has highlighted that becoming the user's default browser creates 'infinite retention,' which could channel user queries from Comet back into Perplexity's broader search system—already growing over 20 percent month‑on‑month with around 780 million queries processed in May.
That strategy echoes browser giants' attempts to control default search settings, with Comet flipping the script by installing its own search engine by default atop Chromium's open‑source base. Critics note the potential tension between privacy and convenience, as empowering the assistant with access to emails, calendars and browsing history may raise user concerns even as it speeds up tasks.
Analysts describe Comet's launch as part of a broader AI browser arms‑race. OpenAI is reportedly working on its own AI‑centric browser, while Microsoft and Google continue to layer AI into their own offerings. The success of this trend will rely on whether users value decisive productivity gains enough to switch from deeply‑entrenched incumbents like Chrome and Safari, which together hold over 90 percent market share.
Early adopters who have tested Comet say that the assistant works well on routine tasks but may struggle with more complex instructions. Those testers also describe a trade‑off between utility and privacy: one account noted that granting full access felt 'a little uneasy,' even as it allowed the assistant to offer timely transit advice based on upcoming meetings.
How far Comet will go in reshaping web navigation depends on whether better task automation can outweigh users' inertia and privacy concerns. Perplexity plans to build more functionality—including tighter integrations with enterprise tools like Slack and support for voice‑based commands—while keeping Comet free-tier accessible beyond its early‑access phase.
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EDGE to debut highly competitive portfolio of advanced solutions at IDEF 2025
EDGE to debut highly competitive portfolio of advanced solutions at IDEF 2025

Zawya

timean hour ago

  • Zawya

EDGE to debut highly competitive portfolio of advanced solutions at IDEF 2025

Abu Dhabi, UAE – EDGE, one of the world's leading advanced technology and defence groups, will debut its highly competitive, multi-domain portfolio of systems and solutions at the International Defence Industry Fair 2025 (IDEF 2025) in Istanbul, Republic of Türkiye. Held from 22 to 27 July 2025 at the Istanbul Expo Center, the biennial event will set the stage for EDGE to showcase its profound understanding of modernisation requirements in the global security landscape, and strengthen its expanding network of defence partners across key markets. Miles Chambers, Senior Vice President – International Business at EDGE, said: 'Conventional and asymmetric theatres are evolving, and our mission is to be the partner of choice in ensuring a nation's sovereignty. At IDEF 2025, we are positioned to offer the latest technology to armed forces and security organisations navigating their unique modernisation challenges. Moreover, our first participation at IDEF is significant for EDGE as we continue to pave the way for meaningful cooperation between the UAE and Türkiye. We look forward to capitalising on opportunities for collaboration and fostering mutually beneficial partnerships at Türkiye's premier defence exhibition.' EDGE will present a broad range of advanced systems and solutions, including precision smart weapons, a comprehensive air defence missile system, industry-leading naval platforms, a mission-proven autonomous rotorcraft, electronic warfare systems, secure communication solutions, and critical explosive ordnance. Precision smart weapons on show include the DESERT STING line of guided-glide weapons, the cost-effective THUNDER and RASH families of precision-guided munitions (PGMs), the highly modular AL TARIQ long-range PGM, the sea-skimming MANSUP surface-to-surface anti-ship missile, and the SHADOW line of loitering munitions. For naval forces seeking the latest capabilities in coastal and offshore protection, EDGE will showcase the 160 ITEP inshore tactical and engagement platform, the optionally unmanned 170 M-DETECTOR, the state-of-the-art FALAJ 3 patrol vessel, and the robust FA-400 offshore patrol vessel. In understanding the tactical land- and sea-based intelligence, surveillance, and reconnaissance requirements of armed forces and security organisations, EDGE will present the versatile and reliable HT-100 unmanned helicopter. A critical requirement highlighted in the global context of developing aerial threats is advanced air defence and counter-unmanned aerial system (C-UAS) capabilities. In response to this requirement, EDGE will showcase the rapidly deployable SKYKNIGHT inner-layer air defence missile system, designed to counter a wide range of threats, including saturation attacks, and the SKYSHIELD C-UAS solution, featuring advanced jamming and spoofing capabilities as either a fixed or mobile land-based system. In understanding that precision interception requires precision find, EDGE will also showcase the TAWAQ-S and TAWAQ-X ground-based 3D surveillance radars, offering persistent surveillance, tracking, and automated classification capabilities. For superiority in the electromagnetic spectrum and advanced situational awareness, EDGE is showcasing the GPS PROTECT anti-jamming system, the BORDERSHIELD autonomous surveillance system, the ground- and naval-based MIRSAD-X multi-spectral electro-optics imager, and the KASHIF 600 and KASHIF 700 compact, lightweight electro-optic systems designed for unmanned aerial vehicles (UAVs) and unmanned ground vehicles. Organisations in need of the latest data protection capabilities will find the KATIM GATEWAY data encryption platform on show from EDGE, in addition to other advanced cyber defence solutions. For armed forces seeking to ensure mission readiness and sufficient ordnance stock, EDGE will display its latest range of munitions and infantry systems, including non-lethal hand grenades, 40 mm grenade launcher ammunition, 60 mm, 81 mm, and 120 mm mortar munitions, and 155 mm artillery rounds. EDGE's debut at IDEF 2025 is the latest development in its growing collaboration with the Republic of Türkiye's defence industry. Since launching MALATH in 2023 to facilitate business and trade engagements with Türkiye's leading defence companies, EDGE has established major strategic agreements, which includes exploring joint development opportunities in the smart weapons domain, enhancing the manufacturing and supply chains of aerial munitions, developing and executing a joint go-to-market strategy in the cybersecurity sector, and integrating EDGE's guided munitions and payloads onto advanced Turkish UAVs. Visitors of IDEF 2025 can explore EDGE's diverse portfolio in hall 7, stand 7-B01A. About EDGE Launched in November 2019, the UAE's EDGE is one of the world's leading advanced technology groups, established to develop agile, bold and disruptive solutions for defence and beyond, and to be a catalyst for change and transformation. It is dedicated to bringing breakthrough innovations, products, and services to market with greater speed and efficiency, to position the UAE as a leading global hub for future industries, and to creating clear paths within the sector for the next generation of highly-skilled talent to thrive. With a focus on the adoption of 4IR technologies, EDGE is driving the development of sovereign capabilities for global export and for the preservation of national security, working with front-line operators, international partners, and adopting advanced technologies such as autonomous capabilities, cyber-physical systems, advanced propulsion systems, robotics and smart materials. EDGE converges R&D, emerging technologies, digital transformation, and commercial market innovations with military capabilities to develop disruptive solutions tailored to the specific requirements of its customers. Headquartered in Abu Dhabi, capital of the UAE, EDGE consolidates more than 35 entities into six core clusters: Platforms & Systems, Missiles & Weapons, Space & Cyber Technologies, Trading & Mission Support, Technology & Innovation, and Homeland Security. For more information, visit For media enquiries, please contact: EDGE Group Press Office media@

Shifting search strategies in the age of AI
Shifting search strategies in the age of AI

Campaign ME

time4 hours ago

  • Campaign ME

Shifting search strategies in the age of AI

'Hey Siri, search for a grocery list starting with …' 'Hey Alexa, what are today's deals on …' 'Dear ChatGPT, where can I find …' 'Yasmina, what's that song with lyrics saying …' The ways in which people search and shop are changing. People in the Middle East have switched from habitually opening default browsers on their devices to querying generative AI engines, virtual voice assistants and interactive chatbots. Personalised recommendations, tailored discounts and product suggestions are now expected by mobile-first and multilingual Middle East audiences – especially given that their multi-modal search has been layered with generative AI tools. This has ushered in an era of 'zero-click search' – with answers being spoon-fed through artificial intelligence (AI)-generated summaries. Add to the mix agentic AI, which are systems that act on behalf of users, and shopping agents, which autonomously compare prices, find discounts and 'add to cart'. This has welcomed a culture that no longer requires consumers to manually hunt for deals. In short, the path to purchase is no longer linear or as textbook as the funnel would dictate. Marketers are pivoting accordingly. Search specialists are being called on to become AI content strategists. Keyword optimisation and traffic-centric tactics are giving way to 'answer engine optimisation' (AEO). Brands – and the agencies servicing them – are no longer catering only to consumers; they are also attempting to ensure that their data and content appeal to algorithms and machines taking decisions on behalf of consumers. Marketers must 'learn pronto' Campaign Middle East speaks to several industry leaders about the evolution of multi-modal search experiences, changing consumer search preferences, and how marketers need to measure better in the age of AI. Terry Kane, Managing Director – Middle East and Africa, The Trade Desk, begins the conversation by saying, 'Search is moving beyond keywords, reshaping how consumers express intent. The challenge for marketers isn't just to be present – it's to stay relevant across channels with adaptive creative, rooted in durable identity and contextual insight.' Najeeb Jarrar, Regional Marketing Director – Middle East and Africa, Google, adds, 'Marketers' key challenge now is recognising richer, more intuitive consumer interactions. This requires optimising for context and intent across input modalities, not just keywords. To simplify this: brands must ensure content is discoverable and understandable visually, audibly and across complex queries.' With an aim to unleash the untapped potential of search through AI, Google revealed AI Overviews at its recent Google Marketing Live 2025 event, rolling out the tool across more than 200 countries and territories, with support in more than 40 languages, including in Arabic. When asked about the speed of adoption of such search tools, Jarrar says that AI Overviews has already gained more than 1.5 billion monthly users globally, while Google Lens currently witnesses more than 25 billion visual searches each month, with a significant portion of users – up to one in every five – showing commercial intent. Reacting to AI Overviews and new interfaces such as 'io', the AI device cooked up by OpenAI and former Apple designer Jony Ive, Laura Gleadhill, General Manager, Keyade Middle East, a WPP Media brand, says, 'These point to a screenless, conversational future. For marketers, this means content, product feeds and site structures need to be optimised for AI interpretation, not just search engines. The priority is ensuring your brand is eligible to surface in these new environments – not just be discoverable. Teams across search engine optimisation (SEO), paid and content must work together, and measurement needs to account for multi-surface, zero-click interactions.' The role of platforms is also changing. In 2024, approximately 64 per cent of Gen Z consumers used TikTok as a search engine, driven by the wealth of content available on the platform, according to an Adobe study. In this context, Terry Mo, Head of Digital, OMD, raises some interesting questions: 'How do platforms differentiate between real and AI-generated content? Are they willing to fight the battle? Will regulation step in to combat this, or will the line be drawn naturally between platforms that pride themselves on engaging quality content and platforms that build their reputations on accuracy?' As such, leaders agree that brands need to rethink their content strategies, especially in a culturally sensitive region. While aiming to achieve distinctiveness, brands must foray beyond keywords to embrace relevant elements across modalities. 'But this is easier said than done,' says James Dutton, Chief Product Officer, UM MENAT. 'It requires staying culturally relevant by understanding nuanced, contextual conversations while adapting to ever-changing AI generated content, which is being blended with brand content.' 'Another key challenge is ensuring accessibility across all modalities,' Dutton says. 'The concept of brand distinctiveness is important here, where clear value propositions and integrated experiences are created to meet heightened consumer expectations.' Jarrar adds, 'In this new era of search, success hinges on a deeper, human-centric strategy resonating with the region's youthful, mobile-first population. This requires shifting from keywords to understanding user intent and creating high-quality, culturally attuned and authoritative information – particularly in Arabic. For MENA brands, the goal is to be a trusted answer within intelligent search to build lasting brand affinity.' However, to achieve this, marketers must welcome change and upskill on the go – quickly. Sholto Douglas-Home, Chief Marcomms and Sales Officer, Expo City Dubai, says, 'It's clear this convergence of modalities will rapidly become the norm, but exactly how this will change the way content is tagged, loaded and optimised is something that we as marketers are having to learn – and learn pronto.' Commenting on what marketers must prioritise learning, Douglas-Home adds, 'In principle, it's all about breaking down content silos, keeping on top of adtech developments, and designing for large language model (LLM) and intra-platform discoverability. That said, the reality is likely to be more fundamental in terms of understanding changing human behaviour: people will be re-framing and re-orientating their search expectations by moving from 'searching for an answer' to 'searching for inspiration'.' ''Brands must appeal not just to humans, but to AI agents making decisions on their behalf.' What's next for search specialists? Before we discuss what's next, it's important to acknowledge that search has been witnessing significant change – even before the dawn of generative AI. OMD's Terry Mo explains, 'Knowledge graphs and search on social platforms have been taking a share of search activity from the established search engines, while more specialised queries have split off to platforms such as online travel agencies (OTAs) and retail e-commerce. Search specialists with a laser focus on Google Search have been shifting towards irrelevance, but specialists requiring understanding of consumer behaviour is more important than ever.' With the advent of generative AI has come the 'zero-click search' era – an age when search queries result in definitive answers, not requiring further click-throughs that were previously required by search engines that offered links to the most relevant results. Hence, 'zero click'. 'This repositions the roles of search specialists,' Jarrar says. 'Their focus must evolve from driving clicks to ensuring brand visibility and authority within AI-generated summaries and multi-modal results. The goal becomes one of 'more useful results'. Search specialists must delve deeper into content quality and how generative AI synthesises information. They will be instrumental in building genuinely valuable and informative content, encouraging engagement even without immediate clicks.' With consumers favouring conversational queries and AI summaries, Deepak Mankani, Head of Search Experience, Merkle MENA, adds, 'Specialists must optimise for LLMs, voice search and social platforms – all while maintaining the usual rigour on SEO fundamentals. As traditional search engine traffic is set to decline, new metrics such as AI share of voice and AI readiness will prioritise the search engine results page (SERP) presence and engagement over clicks.' The notion that search specialists must shift from driving traffic driver to driving brand visibility is further cemented by leaders who point to the fact that AI is increasingly answering questions directly in the SERP. Keyade Middle East's Gleadhill says, 'Search specialists now need to optimise for presence within AI-generated content – not just for clicks. That means focusing on structured data, content relevance and technical hygiene. The role has become more strategic, sitting at the intersection of SEO, paid media, content and user experience (UX). Specialists need to shape how and where a brand appears, even when the user doesn't land on the website – and redefine performance accordingly.' UM MENAT's Dutton takes this a step further, saying that search specialists will need to evolve from 'keyword strategists' to 'AI content architects'. Dutton says that search specialists will need to 'craft structured content that is both discoverable by AI and engaging for human users, while also focusing on creating unique brand experiences that go beyond simple information retrieval to driving deeper connections and brand loyalty.' He adds, 'The future may hold a world where brand websites, as we know them, become obsolete – an era when it's not just zero-click but also zero-page, and when AI manages most consumer interactions.' The age of agentic AI Industry leaders also share that agentic AI will fundamentally change the customer journey and, by extension, the marketing playbook. Gleadhill says, 'Consumers will delegate tasks such as buying, booking or researching, and AI agents will make decisions based on structured inputs: availability, reviews, pricing and relevance. That shifts influence from the consumer to the algorithm.' This shift challenges traditional marketing tactics. Visibility, trust and AI agent-optimised experiences have become a 'must do' for marketers because agentic AI tools are revolutionising brand interactions. Merkle MENA's Mankani says, 'Brands must appeal not just to humans, but also to AI agents making decisions on their behalf. As agentic AI replaces passive models, success will depend on being discoverable, trusted and integrated into these new decision-making ecosystems.' Gleadhill adds, 'Marketers need to ensure their data, product feeds and content are clean, accessible and optimised for machine-led evaluation. Messaging still matters – but technical readiness, operational agility and trust signals will increasingly determine if your brand gets picked.' Additionally, agentic AI is also surpassing traditional reactive models, providing personalised and proactive engagement by anticipating user needs. It also offers tailored, real-time recommendations. Dania Dallasheh, Business Director, Spark Foundry, says, 'By autonomously gathering and analysing data, agentic AI grants brands deeper insights into consumer behaviour for more informed strategic development. This shift from reactive to proactive marketing drives brands to integrate these tools, crafting seamless and intuitive experiences.' It's no surprise, therefore, that agentic AI tools are reshaping the way brands connect with consumers in the digital age, and the way marketers are strategising and executing campaigns. For instance, Google's Marketing Advisor – an AI-powered Chrome sidekick for marketers, announced in June 2025 and due to roll out later this year – is expected to offer real-time guidance, conduct business assessments and identify strategies across diverse properties, streamlining complex tasks and uncovering new growth opportunities. Unlike traditional chatbots, Marketing Advisor will be able to proactively assess performance, recommend alternative strategies, and even apply changes across multiple business units. There's no doubt about it: Marketing will need to not only embrace agentic AI but also learn how to engage with it. Jarrar says, 'From strategic planning and optimisation to reporting and troubleshooting, marketers will need to engage AI directly for holistic campaign management. This represents a significant evolution beyond traditional AI models, which have primarily focused on data analysis or content generation. Agentic capabilities, being integrated into platforms, aim to provide personalised recommendations, insights and automate problem-solving.' Expo City Dubai's Douglas-Home goes to the extent of calling agentic AI a 'game-changing opportunity for brand owners,' especially given that AI agents are becoming the 'masters' of personal shopping and customer service by handling autonomous, multi-layered and informed brand interactions. He says, 'Handled correctly, any AI agent delivering customer experiences that genuinely resonate with a brand's values, messaging, tone of voice and principles will open the door to a holy grail of optimised marketing campaigns through ultra-niche personalisation and empathy on steroids.' While eMarketer data reveals that the adoption and execution of such AI experiences still lags behind technological advancement, leaders share that companies such as Google that are deepening AI integration into their core products will catalyse the shift towards agentic AI. However, industry leaders also caution that this shift should be built on foundations of trust and led by utility. With increasing consumer demand for personalised and seamless brand experiences, marketers need to wade carefully into the agentic AI realm, rather than diving in merely because the option exists. OMD's Mo says, 'Consumers will shift to agentic AI if they trust that AI over the brand. For example, I might use an agent to book a holiday. But if I have a favourite hotel group, then will I use an agent on that brand's website or will I use a commercially available agent to search for cheaper prices, acting like a modern OTA? That choice will depend on the individual consumer. The only wrong move is when a brand ignores the possibilities of agentic. That's just bad customer experience (CX).' Dutton adds, 'We shouldn't get bogged down 'developing an agent' but rather focus on leveraging the right environments to create meaningful consumer utility experiences.' 'The shift in conversation away from media metrics and towards business impact is one of the healthiest things to have happened to digital media for many, many years.' Diversify and measure search for better outcomes The truth of the matter is: Search has diversified far beyond Google and Bing. It also includes retail platforms such as Amazon and noon, social search on TikTok and Instagram, and AI-driven discovery through tools such as OpenAI's ChatGPT and Google's AI Overviews. With marketers navigating fluctuating cost per click (CPC), new channels such as retail media and consumer demand for personalised recommendations are now forcing marketers to diversify and measure better. Gleadhill says, 'As CPCs rise on core search channels, marketers need to diversify within the search ecosystem – investing in retail media for high-intent moments, optimising feeds and product data for visibility, and using first-party signals to personalise experiences.' She adds, 'Measurement must evolve too: incrementality testing, margin-based metrics and cross-channel attribution are critical to prove what's truly driving business results, not just clicks.' The Trade Desk's Kane agrees, 'Don't chase CPCs. The key is to diversify and focus on goals and tangible outcomes. Retail media, connected TV and audio all work better when you have a unified view of your customers and their behaviours in real time across all these channels. Fragmented 'disconnected' campaigns are often a sign that the right tech stack isn't in place.' Kane also calls for marketers to leverage programmatic advertising for enhanced targeting, deeper insights into campaign performance, real-time optimisation, and personalisation at scale across the open internet. Leaders also agree that marketers must: Embrace AI-powered ad products designed to reach users across new 'inputs and outputs' without requiring additional work; Prioritise high-quality data and comparable measurement to track true performance and optimise campaigns; and Focus on the full funnel, from discovery to decision, ensuring a strong presence across all stages where consumers interact with information. Dutton says, 'This requires a shift from the popularity of lower-funnel, performance-based media metrics to holistic brand growth measurement frameworks that capture brand lift, cultural resonance, and the overall impact on brand health, enabling data-driven decisions that maximise return on investment (ROI) and build lasting brand value. Overcoming this challenge requires a focus on long-term brand building and a willingness to experiment with new measurement methodologies.' If done right, this move from monitoring CPCs to holistic brand growth through new measurement methods could be just the medicine the industry needs to revive itself. Spark Foundry's Dallasheh says, 'Leveraging data analytics and AI insights enables precise tracking of consumer behaviour and preferences, allowing more tailored personalised recommendations that collectively drive desired business growth. Implementing advanced attribution models facilitate more effective cross channel impact evaluation, improving investment efficiency amid fluctuating CPCs.' She adds, 'By prioritising customer experience and engaging content across various touchpoints, marketers can now strengthen brand loyalty while adeptly measuring and adapting to the rapidly evolving marketplace.' Mo sums it up, saying, 'CPCs were never a reliable metric, and any move we can make towards new measurement solutions is a win for the industry. Even brands and advertisers can shift focus to metrics such as brand lift and digital attention measurement, or use marketing mix modelling to measure the overall impact on business objectives.' He adds, 'The shift in conversation away from media metrics and towards business impact is one of the healthiest things to have happened to digital media for many, many years.' All in all, marketers have their work cut out for them in the way they craft content and search strategies; embrace and engage with generative AI, agentic AI and shopping agents; and go the extra mile to connect with consumers calling for relevance, personalisation and memorable brand experiences.

Trump joins tech and energy executives amid AI push
Trump joins tech and energy executives amid AI push

Zawya

timea day ago

  • Zawya

Trump joins tech and energy executives amid AI push

President Donald Trump will join executives from some of the largest U.S. tech and energy companies for a summit in Pittsburgh on Tuesday as the administration prepares fresh measures to power the U.S. expansion of artificial intelligence. Top economic rivals U.S. and China are locked in a technological arms race over who can dominate AI as the technology takes on increasing importance everywhere from corporate boardrooms to the battlefield. The Energy and Innovation Summit at Carnegie Mellon University is expected to bring tech executives and officials from top energy and tech firms including Meta, Microsoft, Alphabet and Exxon Mobil to discuss how to position the U.S. as a leader in AI. Trump will use the summit - put together by U.S. Senator Dave McCormick, a Republican ally from Pennsylvania - to announce some $70 billion in artificial intelligence and energy investments in the state. Big Tech is scrambling to secure vast amounts of electricity supplies to power the energy-guzzling data centers needed for its rapid expansion of artificial intelligence. The CEOs expected to attend include Khaldoon Al-Mubarak of Mubadala, Rene Hass of SoftBank, Larry Fink of BlackRock, Darren Woods of ExxonMobil, Brendan Bechtel of Bechtel and Dario Amodei of Anthropic. The White House is considering executive actions in the coming weeks to make it easier for power-generating projects to connect to the grid and also provide federal land on which to build the data centers needed to expand AI technology, Reuters previously reported. The administration is also weighing streamlining permitting for data centers by creating a nationwide Clean Water Act permit, rather than requiring companies to seek permits on a state-by-state basis. Mike Sommers, head of the influential American Petroleum Institute, said executive action is welcomed to unlock the energy needed to power the data centers, but a more durable solution is needed. "Real durable permitting reform requires an act of Congress, not just an executive order," Sommers said in an interview with Reuters. Trump ordered his administration in January to produce an AI Action Plan that would make "America the world capital in artificial intelligence" and reduce regulatory barriers to its rapid expansion. That report, which includes input from the National Security Council, is due by July 23. The White House is considering making July 23 "AI Action Day" to draw attention to the report and demonstrate its commitment to expanding the industry, Reuters has reported. U.S. power demand is hitting record highs this year after nearly two decades of stagnation as AI and cloud computing data centers balloon in numbers and size across the country. The demand is also leading to unprecedented deals between the power industry and technology companies, including the attempted restart of the Three Mile Island nuclear power plant in Pennsylvania between Constellation Energy and Microsoft. The surge has led to concerns about power shortages that threaten to raise electricity bills and increase the risk of blackouts, while slowing Big Tech in its global race against countries like China to dominate artificial intelligence. (Reporting by Jarrett Renshaw; Laila Kearney contributed reporting from New York; Editing by Colleen Jenkins and Stephen Coates)

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