BREAKING NEWS Meghan Markle shares long-awaited update on her As Ever lifestyle products

Daily Mail​

11 hours ago

Meghan Markle has revealed the release date for her new set of As Ever products - and it's just days away.
The Duchess Of Sussex, 43, took to Instagram on Monday evening to tease the 'delicious surprises' that will be in store during the second launch of her lifestyle brand.
And she revealed that the products - which will also include previous 'favourites' - will be back even sooner than previously thought, with the restock going live on June 30 at 8am.
She wrote on her As Ever Instagram account: 'Oh yes, honey…sweet things await. Mark your calendars for June 20 at 8 a.m. PT - we're bringing back your favorites, plus some delicious surprises you won't want to miss!'
She added a picture of a stock of pancakes, topped with sweet raspberries and a generous drizzle of honey.
As implied by the caption, Meghan's honey will be set to make a return - and it's likely her famous jam will also be up for grabs.
In a newsletter to fans, she added: 'First off, a sincere thank you for making the debut of As ever absolutely extraordinary. We had a feeling there would be excitement, but to see everything sell out in less than an hour was an amazing surprise.
'We are pleased to share that on June 20th, we're going live with the products you love – plus, some new delicious surprises.
'More details and exact timing will be shared soon.'
She added a picture of a stock of pancakes, topped with sweet raspberries and a generous drizzle of honey
After reports she had decided to 'pause' restocking the line, Meghan earlier this month revealed that As Ever would indeed be making a return.
Alongside a snapshot of bowls of strawberries, raspberries and blueberries resting on a kitchen countertop, she wrote: 'To all who've been wondering and waiting, thank you!
'Your favorites are returning, plus a few NEW things we can't wait to show you. Coming this month... get excited!'
The original As Ever range went on sale in March and products sold out within half an hour of going live.
Meghan's first line of products included raspberry spread, honey, herbal tea and ready made crepe mix - all of which received a less than stellar review by Daily Mail's FEMAIL team.
Her announcement comes after she released a bonus episode of her podcast, Confessions of a Female Founder where Meghan told of the difficulties of building her firm and 'tears' she has shed behind the scenes to Beyonce's mother Tina Knowles.
She said of the April launch of As Ever goods including jam that a 'scarcity mentality at the beginning might be a hook for people,' comparing it to 'a sneaker drop.'
But Meghan feared it might be 'annoying' for customers, adding: 'I don't want you to eat that jam once every six months. I want that to be on your shelf all the time.'
The Duchess said: 'So for me at the moment, with As Ever, it was great. We planned for a year we get and then everything sells out in 45 minutes.
'Yes, amazing, great news. Then what do you do? And then you say 'Ok, we planned as best as we could. Are we going to replenish and sell out again in an hour? Or is that annoying as a customer?
'I'm looking at it saying 'Just pause. That happened. Let's wait until we are completely stable and we have everything we need.''
Then, just a few weeks ago, the mother-of two recently hinted that she might never restock her jam in an interview with a US business magazine which said she was planning to 'step back to assess' her brand.
The interview came as the entrepreneur was speaking about her business and balancing work with motherhood as the first series of her podcast, published by Lemonada Media, comes to a close.
In the interview - given to coincide with the final episode of Confessions of a Female Founder - the Fast Company said Meghan wanted to 'step back, gather data from the launch, and figure out exactly what As Ever could be.'
Meghan also revealed the surprising turn As Ever could take - hinting at a future step into the fashion industry - but said for now she is planning to launch a new range of merchandise in early 2026.
Addressing her first online shop, Meghan said Netflix agreed that rather than market her products under their brand, it would make sense for her to have her own store
'The category of fashion is something I will explore at a later date, because I do think that's an interesting space for me,' she said.
Her previous store sold out in 45 minutes and contained homely items as well as her long-awaited pots of jam.
Addressing her first online shop, Meghan said Netflix agreed that rather than market her products under their brand, it would make sense for her to have her own store.
Netflix already has its own online shop selling brand-related products such as Stranger Things bomber jackets and Squid Game merchandise.
In the interview, the Duchess also revealed she wouldn't know 'what to call herself' if she had to write a resume.
She said: 'If I had to write a résumé, I don't know what I would call myself.
'I think it speaks to this chapter many of us find ourselves in, where none of us are one note. But I believe all the notes I am playing are part of the same song.'
When FEMAIL got their hands on Meghan's products in April, we found her jam to be very liquid-y and loose on its own.
After trying it by the spoonful, which left us grimacing from the sweetness, we spread some on a toasted piece of sourdough, which is where things began to take a turn for the worse.
It was difficult to eat the spread with the toast, as it was so thin that it dribbled everywhere and made a mess. Our once nicely toasted piece of bread became a sopping wet disaster after just a few minutes.
Drizzled over vanilla ice cream, a piece of pie, or a big stack of pancakes, the spread may work, and may even shine. But on its own, or eaten as one would expect to be able to enjoy jam, the product crumbled, or rather dripped, under the pressure.