Subaru of Wyoming Valley celebrates Arbor Day with tree giveaway
Apr. 19—PLAINS TWP. — Subaru of America, its retailers, and the Arbor Day Foundation teamed up to celebrate Arbor Day 2025. At Subaru of the Wyoming Valley, that means 100 reserved trees were given out to customers on Saturday.
It's the latest effort in the Subaru Loves the Earth initiative, which includes a number of environmentally-friendly projects and conservation efforts.
"Subaru has a long history of helping to protect and preserve the planet through programs that reduce waste, safeguard natural resources, and care for our natural spaces," Alan Bethke, senior vice president of marketing at Subaru of America, said in a news release ahead of Saturday's nationwide tree giveaway. "With the unmatched expertise of the Arbor Day Foundation and the support of our Subaru retailers, we are creating a lasting impact that will grow for many years to come. One tree at a time, Subaru is proud to help make a more sustainable future for all."
Arbor Day will be celebrated in the United States this year on Friday, April 25.
Kathleen Cooper, VIP manager at Subaru of the Wyoming Valley, said the tree giveaway is a way for local community members to combat the tree loss that has happened over the past year. The reservations went quickly once they became open in mid-March, and that enthusiasm continued throughout the day on Saturday.
"The feedback from the customers has been fantastic. They came in, they were elated just to be able to plant their own tree and give back to their own community," Cooper said. She added that the Subaru of Wyoming Valley stock of trees — which were handed out in one-gallon containers filled with soil — were reserved by people from as far away as Mehoopany in north Wyoming County.
Cooper said it was not only Subaru customers who came to pick up trees. Members of the non-Subaru-owning public also reserved them.
Michael Bednar, of the Back Mountain area, was one of the frequent Subaru shoppers who picked up a tree on Saturday. He said he has been discouraged by the loss of local trees, which are cut down to make way for development projects.
Bednar explained that although he is considering the tree pick-up as a celebration of Earth Day — which will be recognized on Tuesday, April 22 — as well, he will not be in charge of his tree's planting location.
"That's up to my wife, Joyce," Bednar said. "She picked that particular thing out, so it's going to be up to her to tell me where to get the shovel and where to dig the hole.
Due to the excitement surrounding this year's promotion, Cooper said the local Subaru dealership might have to slightly reconsider its approach for Arbor Day 2026.
"Maybe next year we'll do 200 trees," she said.
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