MaskTV to Launch Mask Coin, Indias Pioneer OTT Digital Token, on August 15
With this innovation, MaskTV becomes the first streaming platform in India to merge blockchain-inspired rewards with mainstream entertainment — signaling a major step forward in how OTT platforms engage with their audiences.
'Mask Coin isn't just a tech upgrade — it's a cultural shift in how we value our viewers," said Chiranjeevi Bhatt, CEO of MaskTV. 'We're proud to be the first OTT platform in the country to launch a digital token. Our goal is simple: let people watch what they love and earn while doing it. On Independence Day, we're giving subscribers a new kind of freedom — financial, digital, and cultural." Mansie Bhatt, Director at MaskTV, added: 'This is about more than streaming. It's about unlocking access to a future where crypto is for everyone. With Mask Coin, we want to make digital currency easy, rewarding, and exciting — even for someone using it for the first time." A built-in Mask Wallet will go live within the MaskTV app (web and mobile) on the same day, enabling users to track and redeem their earned coins seamlessly.
As India celebrates its 78th Independence Day, MaskTV takes a pioneering step forward — combining entertainment with empowerment, and putting the future of streaming directly in the hands of its viewers.
(Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR
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August 09, 2025, 10:15 IST
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