Cowboys remain NFL's most valuable as 3 teams top $10B
Although it has been 30 years since the Dallas Cowboys' last Super Bowl title, they are repeat champions when it comes to the chase for the most valuable franchise in the NFL.
Since Sportico started listing franchise values in 2020, the Cowboys have topped the list all six times, with a current valuation of $12.8 billion. Owner Jerry Jones' team was worth $10.32 billion in 2024.
The Los Angeles Rams are the second most valuable franchise at $10.43 billion, while the New York Giants are third at $10.25 billion. Both of those franchises have risen 34 percent over the last year, while the Cowboys went up in value 24 percent.
The New England Patriots ($8.76 billion) and San Francisco 49ers ($8.6 billion) round out the top five that is unchanged from last year.
The Philadelphia Eagles ($8.43 billion), Miami Dolphins ($8.25 billion), New York Jets ($8.11 billion), Las Vegas Raiders ($7.9 billion) and Washington Commanders ($7.47 billion) round out the top 10.
The teams at the bottom of the list are the No. 30 New Orleans Saints ($5.63 billion), No. 31 Jacksonville Jaguars ($5.57 billion) and No. 32 Cincinnati Bengals ($5.5 billion).
The Kansas City Chiefs, who have won the Super Bowl in three of the past six seasons, are ranked No. 16 at $6.53 billion.
Sportico's NFL franchise valuations for 2025:
1. Cowboys $12.8 billion
2. Rams $10.43 billion
3. Giants $10.25 billion
4. Patriots $8.76 billion
5. 49ers $8.6 billion
6. Eagles $8.43 billion
7. Dolphins $8.25 billion
8. Jets $8.11 billion
9. Raiders $7.9 billion
10. Commanders $7.47 billion
11. Bears $7.45 billion
12. Texans $7.17 billion
13. Falcons $7.05 billion
14. Seahawks $6.59 billion
15. Broncos $6.55 billion
16. Chiefs $6.53 billion
17. Steelers $6.51 billion
18. Packers $6.48 billion
19. Buccaneers $6.47 billion
20. Vikings $6.28 billion
21. Chargers $6.21 billion
22. Titans $6.2 billion
23. Browns $6.14 billion
24. Ravens $6.0 billion
25. Lions $5.88 billion
26. Bills $5.87 billion
27. Panthers $5.76 billion
28. Colts $5.72 billion
29. Cardinals $5.66 billion
30. Saints $5.63 billion
31. Jaguars $5.57 billion
32. Bengals $5.5 billion
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