Apple (AAPL) Is Developing a Tabletop Robot as Part of Its AI Strategy
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Media reports state that the consumer electronics giant plans to launch the AI-driven robot in 2027. The robot is being described as an iPad mounted on a movable limb that can swivel to follow users around a room. It's designed to turn toward people speaking, seek attention from people not facing it, and inject itself into conversations.
The device will feature an entirely new version of the Siri digital assistant that is infused with AI and a bubbly personality. Reports say Apple is considering making the robot resemble its MacBook 'Finder' logo. The new Siri will be able to engage in back-and-forth conversations and help people complete tasks.
Project J595
Within Apple, the robot's development is code-named 'Project J595' and is being led by Kevin Lynch, who previously oversaw development of Apple's smartwatch. The company is also exploring other robotics, including a mobile bot with wheels similar to Amazon's (AMZN) Astro robot, and is even sketching out plans for humanoid models.
Before the robot launches, Apple plans to release an AI smart speaker with a display by mid-2026. This device is said to be a stripped-down version of the robot without the arms and Siri capabilities. It will offer home control, music playback, note-taking, web browsing, and videoconferencing.
CEO Tim Cook recently told employees that Apple 'must win in AI.' AAPL stock is down 6% this year.
Is AAPL Stock a Buy?
The stock of Apple has a consensus Moderate Buy rating among 29 Wall Street analysts. That rating is based on 16 Buy, 12 Hold, and one Sell recommendations assigned in the last three months. The average AAPL price target of $236.93 implies 1.16% upside from current levels.
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