Kmart sends nostalgic shoppers racing over $29 gadget: 'OMG I need it NOW'
Alongside a resurgent interest in all things Y2K fashion and style, early 2000s inspired digital camera have suddenly become trendy again.
This is despite most people already having a digital camera available at their fingertips via their smartphone.
Kmart have jumped on board the trend by offering a range of standalone digital cameras.
But the latest addition to their range - a cute key-chain sized Mini Digital Camera, priced at only $29 - has quickly earned legions of fans.
The mass retailer released a TikTok video this week that showcased the camera being clipped onto a set of keys, emphasising its petite size.
But despite its adorable stature, the video also demonstrated that it is a 'real' functioning digital camera with surprisingly good picture quality - and video recording capability to boot.
The mass budget retailer's latest social media video is captioned: 'Yes, it's a real camera and yes, we will be bringing it everywhere with us these school holidays'.
Within a day of being released, the TikTok video amassed over 400,000 views and 20,000 likes.
Kmart fans couldn't contain their excitement about the mini-sized version of the retro item.
'OMG THATS SO CUTE,' exclaimed one shopper.
'I NEED THIS NOW!!!!!!!!!!!' excitedly declared another.
'I bought it when it just landed I love it! Can't stop using it,' another happy customer added.
The online product description explains that the camera has a 'compact design and user-friendly features'.
It also suggests the tiny device is 'ideal for travel, vlogging or spontaneous everyday snapshots'.
The dimensions of the miniature gadget are 4.24cm (L) x 2.92cm (H) - and the screen display size is 2.43cm.
The compact camera also comes with a USB charging and data cable, keychain, lanyard and 32GB memory card.
It also has an built-in flash for night time photographers, as well as six filter options to jazz up images.
But among the hundreds of replies to the recent viral video were confused remarks about 'why' demand for digital camera existed given that most people own smartphones.
'Other than for kids who don't have phones… why? We have camera's with us every day,' questioned one person.
To this, a commenter offered a simple one-word explanation: 'Nostalgia'.
Another added: 'Digital cameras are making a short comeback with the youth, just like bad fashion.'
A third person confirmed that even though we've all 'got cameras in our pockets' they were certain 'plenty' of people are 'going to want' this cute buy.
The comments were also filled with questions from curious shoppers about some of the functionality aspects of the camera.
In reply to queries about the 'quality' of the pictures taken on the camera, one person confirmed that it 'is actually really good'.
Others asked whether the device could capture videos, to which Kmart's own social media account confirmed that the camera had the capability to record videos.
However those who haven't previously owned digital cameras were stumped as to how images taken on the camera could later be transferred to a phone or laptop.
Some helpful replies explained that the camera's SD memory card could be inserted directly into some laptops to extract the images, or that you could transfer the files via the provided USB data and cable cord.
Photos taken on the camera can also be printed out by placing the memory card into a photo printing machine – like the ones found in-store at Kmart.
A recent statistic from eBay Australia revealed that searches for digital cameras have surged more than 48 per cent in the past year alone, with iconic 2000s-inspired models particularly in high demand.
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