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Happy hours aren't just for bars and restaurants. Here's how to enjoy one at home

Happy hours aren't just for bars and restaurants. Here's how to enjoy one at home

The Age04-07-2025
The Happy Hour, as we know it, was created by bar and restaurant owners to entice more customers into their businesses. By reducing prices on a few popular cocktails and putting out a snack or two within a strictly defined time frame, they could fill their premises with customers for a happy hour or two.
Mind you, people have been gathering at the end of the working day to relax and socialise over a drink since the days of the ancient Romans and Greeks. It's a social ritual that helps separate the day from the night, and the work from the play, in a big, collective sigh of a wind-down.
Italy famously has its own aperitivo hour, which was given a big nudge in the late-18th century by the invention of vermouth and other pre-dinner drinks, predecessors of the Aperol Spritz, Campari and soda, Negroni and Sbagliato. France has its equivalent in the 'apéro', but it was the Americans, who'd been using the term 'happy hour' for social gatherings and events since the early-20th century, who made it synonymous with discounted drinks and bowls of peanuts.
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Happy hours aren't just for bars and restaurants. Here's how to enjoy one at home
Happy hours aren't just for bars and restaurants. Here's how to enjoy one at home

The Age

time04-07-2025

  • The Age

Happy hours aren't just for bars and restaurants. Here's how to enjoy one at home

The Happy Hour, as we know it, was created by bar and restaurant owners to entice more customers into their businesses. By reducing prices on a few popular cocktails and putting out a snack or two within a strictly defined time frame, they could fill their premises with customers for a happy hour or two. Mind you, people have been gathering at the end of the working day to relax and socialise over a drink since the days of the ancient Romans and Greeks. It's a social ritual that helps separate the day from the night, and the work from the play, in a big, collective sigh of a wind-down. Italy famously has its own aperitivo hour, which was given a big nudge in the late-18th century by the invention of vermouth and other pre-dinner drinks, predecessors of the Aperol Spritz, Campari and soda, Negroni and Sbagliato. France has its equivalent in the 'apéro', but it was the Americans, who'd been using the term 'happy hour' for social gatherings and events since the early-20th century, who made it synonymous with discounted drinks and bowls of peanuts.

Happy hours aren't just for bars and restaurants. Here's how to enjoy one at home
Happy hours aren't just for bars and restaurants. Here's how to enjoy one at home

Sydney Morning Herald

time04-07-2025

  • Sydney Morning Herald

Happy hours aren't just for bars and restaurants. Here's how to enjoy one at home

The Happy Hour, as we know it, was created by bar and restaurant owners to entice more customers into their businesses. By reducing prices on a few popular cocktails and putting out a snack or two within a strictly defined time frame, they could fill their premises with customers for a happy hour or two. Mind you, people have been gathering at the end of the working day to relax and socialise over a drink since the days of the ancient Romans and Greeks. It's a social ritual that helps separate the day from the night, and the work from the play, in a big, collective sigh of a wind-down. Italy famously has its own aperitivo hour, which was given a big nudge in the late-18th century by the invention of vermouth and other pre-dinner drinks, predecessors of the Aperol Spritz, Campari and soda, Negroni and Sbagliato. France has its equivalent in the 'apéro', but it was the Americans, who'd been using the term 'happy hour' for social gatherings and events since the early-20th century, who made it synonymous with discounted drinks and bowls of peanuts.

Trump put you off the US? United Airlines wants to woo you back with luxury
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