Magnifi unveils GenAI upgrade to transform live and archival video storytelling
Magnifi by VideoVerse, a global leader in AI-driven video automation, has unveiled a major platform upgrade designed to streamline and accelerate live and archival video editing for sports, media and entertainment industries. The enhanced platform introduces cutting-edge generative AI tools that enable content teams to produce, localise, and publish multi-format video content in real time, eliminating traditional post-production delays.
At the heart of the upgrade is a unified dashboard that allows teams to edit more efficiently, automate publishing across platforms, and enhance audience engagement. The new features include real-time editing, AI-powered multilingual subtitles, automated vertical video creation, metadata enrichment and AI-generated thumbnails. This suite of tools addresses longstanding challenges in the industry, including labor-intensive workflows, metadata inconsistencies, and the growing demand for platform-native content across OTT, broadcast and social media.
Among the standout upgrades is the enhanced Live Editor, which enables instant highlight generation during events, complete with culturally localised subtitles. The platform's vertical-first video creation tool, Storyteller, caters to mobile and short-form content needs and is already being utilised by FIFA+ to boost engagement. A dynamic rule engine allows content teams to set key event triggers, such as goals, wickets, or touchdowns, for automated publishing, ensuring timely and consistent content delivery.
Magnifi's GenAI capabilities also produce platform-ready thumbnails and captions within seconds, significantly reducing manual effort and increasing content accessibility. These advancements have already led to measurable success: the Mountain West Conference in the US saw a 150% rise in viewership through real-time highlight publishing; an Asian OTT platform generated 45,000 clips monthly from 1,500 hours of content; the Indian Premier League (IPL) created 3,500 web stories from 14,000 minutes of footage, driving a 25% increase in web traffic; and a major rodeo partner reported a 15% boost in output, gaining 1.3m new viewers in just two months.
Meghna Krishna, Chief Revenue Officer at VideoVerse, said: 'It has been a tremendous journey watching the product evolve from a simple highlight creation solution at inception, into a comprehensive editorial workspace. With this new update, we are empowering content teams to enhance creativity, maximize efficiency, and allocate resources more strategically. We have become a meaningful extension of our clients' editorial ecosystems, supporting both the system and the storytellers with the ease and efficiency of GenAI and automation.'
Operating 24/7 across more than 50 global sports, Magnifi processed over 250,000 hours of footage last year alone, generating millions of clips for broadcasters, leagues and federations. With this latest upgrade, the company is now expanding its AI tools to newsrooms and broader media production environments. Early pilots with broadcasters are already delivering promising results in teaser production, newsroom editing, and multilingual content workflows, positioning Magnifi as a game-changer across the content ecosystem.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Al Etihad
14 hours ago
- Al Etihad
Trump hits more countries with steep tariffs, markets dive
1 Aug 2025 19:26 ZURICH/WASHINGTON (Reuters) US President Donald Trump's latest wave of tariffs on exports from dozens of trading partners sent global stock markets tumbling on Friday, and countries and companies scrambling to seek ways to strike better Trump presses ahead with plans to reorder the global economy with the highest tariff rates since the early 1930s, Switzerland, "stunned" by 39% tariffs, sought more talks, as did India, hit with a 25% tariffs also include a 35% duty on many goods from Canada, and 50% for presidential order listed higher import duty rates of 10% to 41% starting in a week for 69 trading partners, taking the US effective tariff rate to about 18%, from 2.3% last year, according to analysts at Capital shares stumbled, with Europe's STOXX 600 down 1.8% on the day and 2.5% on the week, on track for its biggest weekly drop since Trump announced his first major wave of tariffs on April 2. Wall Street also opened sharply lower on broadest index of Asia-Pacific shares outside Japan fell 1.5%, bringing the total loss this week to roughly 2.7%. In commodity markets, oil prices continued to fall after a 1% plunge on new tariffs have created yet more uncertainty, with many details unclear. They are set to take effect on August 7 at 0401 GMT, a White House official European Union, which struck a framework deal with Trump on Sunday, is still awaiting more Trump orders to deliver on agreed carve-outs, including on cars and aircraft, EU officials said, saying the latest executive orders did not cover it is unclear how the administration intends to define and police the transhipment restrictions, which threaten 40% levies on any exporter deemed to have tried to mask goods from a higher-tariffed originator, such as China, as their new tariffs will kick in at what has become a perilous moment for the US economy, with US data on Friday showing employment growth was weaker than previously tariff rollout also comes amid evidence that they have begun driving up Commerce Department data released Thursday showed prices for home furnishings and durable household equipment jumped 1.3% in June, the biggest gain since March 2022. No Winners Countries hit with hefty tariffs said they will seek to negotiate with the US in hopes of getting a lower said it would push for a "negotiated solution" with the US."It's a massive shock for the export industry and the whole country. We are stunned," said Jean-Philippe Kohl, deputy director of Swissmem, representing Switzerland's mechanical and electrical engineering Africa's Trade Minister Parks Tau said he was seeking "real, practical interventions" to defend jobs and the economy against the 30% US tariff it Asian countries, however, breathed a sigh of relief after the US tariffs on their exports were lower than threatened and levelled the playing field with a rate of about 19% across the region's biggest finance minister said a reduction from 36% to 19% would help his country's economy."It helps maintain Thailand's competitiveness on the global stage, boosts investor confidence and opens the door to economic growth, increased income and new opportunities," Pichai Chunhavajira products could become more competitive in the US market, helping businesses boost exports, Trade Minister Don Farrell said, after Trump kept the minimum tariff rate of 10% for businesses and analysts said the impact of Trump's new trade regime would not be positive for economic growth."No real winners in trade conflicts," said Thomas Rupf, co-head of Singapore and CIO Asia at VP Bank. "Despite some countries securing better terms, the overall impact is negative.""The tariffs hurt the Americans and they hurt us," winemaker Johannes Selbach said in Germany's Moselle Valley, adding jobs and profits on both sides of the Atlantic would be hit.L'Oreal and a growing number of European fashion and cosmetics companies are exploring the use of an obscure, decades-old US customs clause known as the "First Sale" rule as a potential way to soften the impact of the "First Sale" rule allows companies to pay lower duties by applying tariffs to the value of a product as it leaves the factory, much lower than the eventual retail price. Canada and India Trump has tapped emergency powers, pressured foreign leaders, and pressed ahead with trade policies that sparked a market sell-off when they were first announced in order said some trading partners, "despite having engaged in negotiations, have offered terms that, in my judgment, do not sufficiently address imbalances in our trading relationship or have failed to align sufficiently with the United States on economic and national-security matters."Trump issued a separate order for Canada that raises the rate on Canadian goods subject to fentanyl-related tariffs to 35%, from 25% previously, saying Canada had "failed to cooperate" in curbing illicit narcotics flows into the higher tariffs on Canadian goods contrasted sharply with Trump's decision to grant Mexico a 90-day reprieve from the higher tariffs of 30% on many goods to allow time to negotiate a broader trade Prime Minister Mark Carney said he was disappointed by Trump's decision and vowed to take action to protect Canadian jobs and diversify exports. India is in trade talks with the US after Washington imposed a 25% tariff on New Delhi, a move that could impact about $40 billion worth of its exports, an Indian government source with knowledge of the talks told Reuters on Friday.
Zawya
a day ago
- Zawya
Asian shares fall as US unleashes fresh tariffs, jobs data up next
SYDNEY: Asian shares fell on Friday after the U.S. slapped dozens of trading partners with steep tariffs, while investors anxiously await U.S. jobs data that could make or break the case for a Fed rate cut next month. Late on Thursday, President Donald Trump signed an executive order imposing tariffs ranging from 10% to 41% on U.S. imports from dozens of countries and foreign locations. Rates were set at 25% for India's U.S.-bound exports, 20% for Taiwan's, 19% for Thailand's and 15% for South Korea's. He also increased duties on Canadian goods to 35% from 25% for all products not covered by the U.S.-Mexico-Canada trade agreement, but gave Mexico a 90-day reprieve from higher tariffs to negotiate a broader trade deal. Taiwan's President Lai Ching-te said the rate is "temporary" and is expected to be reduced further once a deal is reached. "At this point, the reaction in markets has been modest, and I think part of the reason for that is the recent trade deals with the EU, Japan, and South Korea have certainly helped to cushion the impact," said Tony Sycamore, analyst at IG. "The market now, I think, has probably taken the view that these trade tariff levels can be renegotiated, can be walked lower over the course of time." MSCI's broadest index of Asia-Pacific shares outside Japan fell 0.7%, bringing the total loss this week to 1.8%. South Korea's KOSPI plunged 3% while Taiwanese shares fell 0.9%. Japan's Nikkei dropped 0.4%. Chinese blue chips were flat and Hong Kong's Hang Seng index eked out a small gain of 0.2%. EUROSTOXX 50 futures slipped 0.2%. Both Nasdaq futures and S&P 500 futures eased 0.2% after earnings from Amazon failed to live up to lofty expectations, sending its shares tumbling 6.6% after hours. Apple, meanwhile, forecast revenue well above analysts' estimates, following strong June-quarter results supported by customers buying iPhones early to avoid tariffs. Its shares were up 2.4% after hours. Overnight, Wall Street failed to hold onto an earlier rally. Data showed inflation picked up in June, with new tariffs pushing prices higher and stoking expectations that price pressures could intensify, while weekly jobless claims signalled the labour market remained on a stable footing. Fed funds futures imply just a 39% chance of a rate cut in September, compared with 65% before the Federal Reserve held rates steady on Wednesday, according to the CME's FedWatch. Much now will depend on the U.S. jobs data due later in the day and any upside surprise could price out the chance for a cut next month. Forecasts are centred on a rise of 110,000 in July, while the jobless rate likely ticked up to 4.2% from 4.1%. The greenback has found support from fading prospects of imminent U.S. rate cuts, with the dollar index up 2.5% this week against its peers to 100.1, the highest level in two months. That is its biggest weekly rise since late 2022. The Canadian dollar was little impacted by the tariff news, having already fallen about 1% this week to a 10-week low. The yen was the biggest loser overnight, with the dollar up 0.8% to 150.7 yen, the highest since late March. The Bank of Japan held interest rates steady on Thursday and revised up its near-term inflation expectation but Governor Kazuo Ueda sounded a little dovish. Treasuries were largely steady on Friday. Benchmark 10-year U.S. Treasury yields ticked up 1 basis point to 4.374%, after slipping 2 bps overnight. In commodity markets, oil prices were steady after falling 1% overnight. U.S. crude rose 0.1% to $69.36 per barrel, while Brent was at $71.84 per barrel, up 0.2%. Spot gold prices were off a fraction at $3,286 an ounce.
Dubai Eye
2 days ago
- Dubai Eye
Pakistan says deal made with US on tariffs
The US and Pakistan have struck a deal that will result in lower tariffs for the South Asian nation as well as an agreement in which Washington will help develop Islamabad's oil reserves, the two sides said. "We have just concluded a Deal with the Country of Pakistan, whereby Pakistan and the United States will work together on developing their massive Oil Reserves," US President Donald Trump wrote on social media on Wednesday. "We are in the process of choosing the Oil Company that will lead this Partnership." Trump's social media post did not provide further details. Pakistani Foreign Minister Ishaq Dar also confirmed the deal's conclusion on social media, without elaborating further. Trump did not mention any agreement on tariffs. But Pakistan's finance ministry said on Thursday the trade deal "will result in reduction of reciprocal tariffs especially on Pakistani exports to the United States", but did not give details of what the tariffs would be. "This deal marks the beginning of a new era of economic collaboration especially in energy, mines and minerals, IT, cryptocurrency and other sectors," it said. Pakistan faced a potential 29 per cent tariff on exports to the United States under tariffs announced by Washington in April on countries around the world. Tariffs were subsequently suspended for 90 days so negotiations could take place. Last week, Dar said the US and Pakistan were "very close" to a trade deal that could come within days, after he met with Secretary of State Marco Rubio on Friday. Dar and Rubio had discussed expanding trade and ties in critical minerals and mining, both sides said after that meeting. Other Pakistani officials have also visited the US in recent weeks for talks. Under Trump, Washington has attempted to renegotiate trade agreements with many countries that he threatened with tariffs over what he calls unfair trade relations. Many economists dispute Trump's characterization. US total goods trade with Pakistan was an estimated $7.3 billion in 2024, according to the website of the office of the US trade representative, up from around $6.9 billion in 2023. The US goods trade deficit with Pakistan was $3 billion in 2024, a 5.2 per cent increase over 2023. Washington has also aimed to build stronger ties with Asian powers in recent years to counter its rival China's influence in the region. Pakistan is designated by Washington as a "major non-NATO ally." Trump also said Washington was still negotiating with Pakistan's rival India on trade after announcing earlier in the day that the US will impose a 25 per cent tariff on goods imported from India starting on Friday.
