Taylor Swift ‘New Heights' Podcast Episode Sets Record With 9.26 Million Viewers And Counting
As of Thursday morning, more than 9.26 million people had watched the latest episode, and that number was growing by the minute. Swift's appearance broke the old record held by Kylie Kelce, Jason's wife, whose guest spot on the show drew 8.9 million viewers.
Undoubtedly, Swift's number will rise for weeks to come. The much-hyped appearance, the first time Swift and boyfriend Travis have done a joint interview, also included details about her new album, The Life of a Showgirl.
Fans tuned in to watch her and Travis interact but also to hear details about that album, including the official release date of October 3—which, Swift noted on the podcast, is during Travis's birthday week.
Taylor Swift New Heights Podcast Betters Past Guests' Numbers
Kylie Kelce's episode, filmed more than a year ago, included some spicy secrets about spouse Jason's Tinder bio, more insights on being an NFL wife and her attempts to set Travis up pre-Swift. On Kylie's own podcast, Not Gonna Lie, she addressed the dethroning. 'Officially no longer the record holder for the most-watched episode of the other podcast. There's no way it's even close, and I love that for me,' Kylie said.
New Heights has also run other massively popular guests. Travis's teammate, quarterback Patrick Mahomes, drew nearly 6 million viewers when he appeared two years ago.
An episode featuring former Super Bowl MVP Julian Edelman, filmed in summer 2023, drew 5.2 million viewers. The trio talked about Super Bowl appearances, Edelman's former teammate Tom Brady and former coach Bill Bellicheck.
New Heights has a lot of football guests on, understandably. Kansas City Chiefs Coach Andy Reid's appearance in May 2023 drew 3.2 million tuning in to learn about his first impression of Travis and advice he received about becoming an NFL head coach.
The brothers frequently welcome their mom, Donna, on the podcast, and she always generates strong numbers. Last year, a holiday episode with Donna drew 3.1 million viewers.
How High Will Taylor Swift New Heights Podcast Go?
About 100,000 new views were being added to the podcast's total every 15 minutes as of this morning. That may go up as people who didn't have a chance to watch last night go on their lunch breaks at work or as people rewatch the podcast again and again over the next few days to get more information about Swift's new album.
The episode had plenty of headline-making moments, including details about that highly anticipated album. Swift discussed how it reflects what was happening behind the scenes on her hugely successful Eras tour. She also talked about the meaning of the color orange and all the numerology theories relating to her music.
The Taylor Swift New Heights podcast will have weeks to rack up more impressive numbers—the brothers won't get back to filming new episodes until closer to the NFL season.
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