Instagram Taps Rosalía, Clint419, Tyler, the Creator and More for its Latest Campaign
Instagram, which turns 15 later this year, kicked off celebrations early today, launching its largest brand campaign yet with a short film starring some of the most impactful creatives currently shaping popular culture.
The first in a series of upcoming films exploring the importance of taking a chance in the pursuit of creativity,ANYWAYfeatures a cast that spans music, fashion and art, includingTyler, the Creator,RosalíaandFred Again..alongside Corteiz'sClint 419,Cole Bennett,Nadia Lee CohenandSlawn.
In the film, a group of young people gather around Tyler as Bronx-born Trinity opens up to him about her struggles with creative expression and seeking validation from others.
Released alongside ablog postby Instagram CEOAdam Mosseri, the campaign is part of the platform's push to encourage creativity and risk-taking among its more than two billion users. In his post, Mosseri writes that the company is 'investing in creativity more this year than ever before' and describes the film's cast as 'powerful voices' that 'remind us that everyone starts somewhere.'He adds that a common theme in the feedback he receives from users is 'the excitement and nervousness that comes with putting something out into the world.'
'People talk about taking risks, leaps of faith and overcoming whatever self-doubt they have,' he writes, adding that he wants 'Instagram to be a place where you can overcome self-doubt, and just make it, share it, do it anyway.'
Among the changes coming to Instagram, Mosseri says the company is looking into allowing users to re-order the posts on their grid and 'exploring a way to let you quietly post to your profile without broadcasting it to everyone's feeds' – an interesting feature that could address the pressures that come with public creative expression.Additionally, it will continue to 'invest heavily' in its most recent app,Edits– a standalone video editing app released in April – with Mosseri promising new 'app-defining features' were on the way.
Along with starring in its global campaign, Rosalía has partnered with Instagram to create a new font for Stories and Reels, inspired by her handwriting. The brand is doubling down when it comes to music in other ways, too, saying it will introduce 'a way to share what you're listening to on Spotify directly in Notes, to easily connect with friends through music.'
WatchANYWAYabove now – and keep an eye out, Instagram says it is 'doing much more with these creatives in the year ahead.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Cosmopolitan
36 minutes ago
- Cosmopolitan
‘How to Train Your Dragon' Star Nico Parker Is Not Losing Sleep Over Fault-Finders
Nico Parker totally sees the irony in her situation. Her character, Astrid in the live-action remake of How to Train Your Dragon, became known and beloved for her courage in the 2010 animated original but also for the way she mocks the film's lead for his nepo baby status. Now Nico, the 20-year-old daughter of Westworld star Thandiwe Newton, and Mamma Mia! Here We Go Again director Ol Parker, finds this funny. 'It felt like kinda loose role swapping.' We're speaking on the tail end of a Friday, and Nico is late to our interview for an incredibly relatable reason: She lost track of time while stalking people on Instagram. It's how she's chosen to spend her rare day off, along with bingeing true-crime shows and taking 'the longest shower you've ever seen in your life.' She's earned this respite. Lately, she's been traveling worldwide to promote the highly anticipated HTTYD adaptation, which has called her social battery and her ability to rest into question. 'I kind of find myself waking up in the middle of the night as if I have something to do.' But while the whole global promotion thing can still feel a bit surreal, Nico credits her costar, Mason Thames, for grounding her amid the madness. 'He feels beyond essential to have. I cannot imagine doing this process with anyone else.' But I'd credit her own imperturbability and composure, which I was made aware of as she explained to me her thoughts on negative online noise, particularly concerning her casting. (When it was announced, naysayers online took it as an opportunity to focus on the obvious: the animated original and very fictional Astrid was blonde, and Nico is not.) So, after graciously taking a break from her day-off activities, Nico took time to give us a debrief on how she handles toxic fandom, her deep bond with Mason, and what she cherishes the most about Astrid. If you enjoy the project, it is actually kind of a privilege, because you get to spread the word of something that you love and work with people you love. I just adore Mason, and so getting to do it with him is amazing. Going into it, all of my team was like, 'If you need anything, just let us know.' And I was like, 'Guys, it's just press, don't worry about me.' Then, within the Orlando to Brazil [leg], I was like, 'Uh-oh.' It's not that it isn't an absolute privilege, but more so, it's just a lot of talking and a lot of travel. And having to be 'on' all the time. It's like you should go home and rest, but you can't really rest, because your brain is still on. And you're still trying to make sense of things and post nice pictures from that day or whatever. But at the same time, it's actually been wonderful, and as soon as it's over, I'll miss it. I feel like I don't give my social battery enough credit. I think that I am an introverted extrovert because I inherently gain energy from social interaction. But my kind of anxious nature is not to do that in any way. I do have this capability for things like doing press. But the idea of them is more stressful than actually doing them. Yeah. Once I'm there and it starts, I feel like I'm in a groove, and then one interview will end and that's when I'm kind of staring at the floor, feeling void of any human emotion. I remember doing press when I was younger, saying to my mom, 'I love it when they ask me the same question, because it means that I can just say the same thing.' But I was obviously an idiot because, actually, new questions are so lovely. Because there's something actually really difficult about having to reframe the same answer but in a way that sounds different. So I don't know what I was talking about, but I said that to my mom the other day, and she was like, 'Well, you did say when you were younger…' Yeah, there's definitely something in it that felt ironic in a way. I don't necessarily feel a pressure to live up to any expectations or anything. But it's important to be willing to give full credit to your parents in any regard. It's one of my favorite parts! I think that's the press element that I was the most looking forward to because I love wearing clothes and trying on clothes. I think it's really fun self-expression. It's been really fun and a super-collaborative process. I feel very lucky to get to do it. It was super comfy, actually! Not the shoes, but the dress itself was a dream. One day, we'd been doing press all day when we went to the London screening, and I was so tired and jet-lagged and just couldn't be bothered. So my pain threshold, which is normally quite high for shoes, was just on the floor. I did some interviews, and I took my shoes off, and I was like, 'Guys, you promise you can't see my feet any of these?' And they were like, 'No, absolutely don't worry.' And then I saw a full body picture of Mason and I, and the dogs were out. I'm a huge playlist person. It's, like, cliché and annoying. People are always like, 'We get it, you made a playlist.' That is always my go-to. It's funny, because a lot of the time, the songs feel very specific to the character and to the story or they only really make sense to me in terms of how they correlate. But for this one, it so many of the songs from the [original film's] score. To give full credit to John Powell, that score is really iconic. Mason and I were both saying it kind of feels like cheating in a way—you already have this [original] thing that feels incredibly accurate. So that and Destiny's Child, I would say—'Survivor.' The songs that went on there were there because I was like, 'Okay, Astrid's a bad bitch, who are some bad bitches that I know?' So Destiny's Child obviously gonna be on there. Do you think she's someone you'd befriend in real life? Or do you think there'd be a hurdle to that relationship? I think there'd be a hurdle. I think I'd be, like, so unimpressive by comparison. I don't try to be friends with people who don't want to be friends with me, but I think that she'd probably find me uninspiring. What zodiac sign do you think Astrid is? Capricorn or Virgo, 100 percent. My best friend is a Capricorn, and she's ambitious, specifically in a kind of school way. Their version of school is arena training. So I think of how clever my best friend is at essays at her university, to me that's of a similar correspondence to how Astrid is when it comes to axe training. And then Virgo, because she's so particular and type A, but Capricorn is, I think, better also. Capricorn is a rare star sign, and I think she's a pretty rare character. The How to Train Your Dragon superfandom is loud. What's your relationship like with those fans? Do you pay attention to what conversations are happening online? I definitely don't want to get superfandom confused with bigotry. Because people use 'I'm actually a huge fan of this' as a cop-out [excuse for] being prejudiced. Because I don't think those people are superfans. That's the kind of thing I don't embrace, and those aren't opinions that I value. That discourse isn't anything that I could ever take home with me, because it's just not about me. It's about a much, much bigger thing. And that's really sad. It would be easier if it were just specific to me, because at least it's, like, not this huge, swooping thing that affects lots of people and lots of movies and TV shows. But then there are people whose best version of a live-action or a new version of something is to see exactly what they envisioned. And I can understand that viewpoint. It's more something I hope people can look past and enjoy things regardless of that. Hair isn't the thing that makes someone a character. And eye color isn't gonna change your performance. And so that's something I hope people can look beyond. If you can't, you can't, and the animated movies are there for a reason. Mason says this all the time, but this movie is absolutely a love letter to the original. We're not trying to take away from things already there. This movie is made by fans and for fans. I hope the die-hard fans can feel that an abundance of love and care was poured into it. But as for people on the other kind of side of discourse, I feel like it's their dream to think I'm staying up at night reading comments, but I'm sleeping through it peacefully. [laughs] While we're in the press circus, we've be phones off and not too involved. Because you don't wanna be too self-aware when you're doing press. But also, like, Mason's great! I just feel very appreciative for him. That ties into fan edits and stuff, but it also ties into people being angry on the internet. He's an absolute support system, and I feel very lucky I get to have him in my life.
Eater
43 minutes ago
- Eater
Michelin-Starred Gwen Is Closing in Hollywood and Moving to the Westside
Gwen, the Michelin-starred restaurant, butcher shop, and bakery in Hollywood from Australia-born chef Curtis Stone, is closing in Hollywood after eight years and looking for another location on the Westside, according to a statement emailed to Eater. Stone opened the restaurant with his brother Luke in 2016 as a follow-up to his Beverly Hills tasting menu destination, Maude, which debuted in 2014. According to Stone, he and his brother, who will remain business partners, have a few different locations in mind but haven't settled on one yet. The last day of business for Gwen will likely be in early-to-mid August, depending on negotiations with the landlord, giving fans almost two months to visit the restaurant before it leaves Hollywood. In 2016, Eater awarded Gwen 'Most Beautiful Restaurant of the Year' for its gorgeous modern Art Deco design, soaring ceilings, and blend of industrial features. The menu incorporated tasting menu elements and a la carte options but centered around the wood-fired grill, which was fully visible from the dining room. Eventually, it settled into a high-end steakhouse with meats dry-aged on the premises. Over the years, Stone expanded the butcher shop to become one of the top destinations for meat in the city, with house-made charcuterie and salumi, pastries, and sandwiches. The restaurant was featured in an Eater video earlier this year as one of the world's top steakhouses.. Gwen's move from Hollywood signals an overall weakness in the neighborhood's dining scene as a result of the 2023 writers' and actors' strikes and the January 2025 wildfires. In the emailed statement, Stone said, 'We've made the difficult decision to move the restaurant because we believe there's an even greater opportunity to grow, develop, and evolve. The heart of Gwen will never change, but we're always seeking ways to refine, reimagine, and raise the bar.' The chef also thanked front and back-of-house staff as well as loyal regulars. Stone elaborated to Eater over text that 'Hollywood is still such a challenge.' Stone also closed Maude in 2024 after a 10-year run and morphed the Beverly Hills space into the Pie Room, a casual daytime pastry, cafe, and wine bar. Over the years, Stone has been busy with television projects in addition to operating his LA restaurants, serving as a judge on Crime Scene Kitchen on Fox, Field Trip with Curtis Stone on PBS, and hosting My Kitchen Rules on Fox. In 2024, he also opened Woodend by Curtis Stone at the Maroma resort in Mexico's Riviera Maya near Cancun. See More: LA Restaurant Closings LA Restaurant News
Yahoo
43 minutes ago
- Yahoo
Groom Accuses Sister of 'Ruining' His Wedding After She Told Him a Secret About Their Dad
A teenage girl is questioning whether she was right to share some sensitive information about her brother's wedding during the reception According to a post shared to Reddit's AITAH (Am I The A------?) forum, a 16-year-old girl told her brother at his wedding that their dad had used ChatGPT to generate his speech "I didn't mean to cause drama," she wrote in the post, sharing that her family members told her that she had ruined the wedding with her comment to her brotherA teenage girl is questioning whether she was right to share some sensitive information about her brother's wedding after her whole family became angry with her. In a post shared to Reddit's r/AITAH (Am I The A------?) forum, a 16-year-old girl opened up about attending her 25-year-old brother's wedding the weekend prior. According to the teen, "It was a beautiful ceremony, until it wasn't." "My brother and our dad have always had a tense relationship," she shared. "They're civil, but there's a lot of unspoken resentment there. My brother always felt like Dad wasn't emotionally available growing up, always worked too much, missed birthdays, etc. Dad, on the other hand, insists he 'did his best' and doesn't believe in 'dredging up the past.' You get the picture." According to the Redditor, her dad knocked on her bedroom door just two nights before the wedding to ask her to help him write a speech for the big day — but he wanted to AI-generate it. "He said he was 'too tired' to be sentimental, but knew he had to say something," she shared. "So he asked me to help him figure out how to use ChatGPT." "I showed him how to log on, typed in a prompt and that was it. He copied it, edited maybe two words, and saved it in his Notes app," the teen continued. "I asked him if he really wanted to say something he didn't write himself and he just shrugged and said, 'It says it better than I ever could,' I didn't say anything else at the time but I figured that he wouldn't ACTUALLY do it." According to the Reddit post, the wedding day turned out "beautiful," and people were moved by her father's speech. "People were crying," she shared. "Even my brother looked really emotional like he was actually touched. He hugged Dad afterwards." "Later that evening, after a few drinks and while things were winding down (of course I wasn't drinking) my brother found me and said, 'I didn't expect Dad to say all that. Do you think he meant it?' " the Redditor continued. "I hesitated of course but I ended up feeling bad so I figured I'd just tell the truth. I ended up saying something like, 'I mean he used ChatGPT to write it. So maybe?' " She shared that everything quickly blew up after she told her brother the truth, adding that she "didn't say it in a mean way" and that she "wasn't trying to ruin anything." "I genuinely thought he had a right to know. But I could see the exact moment his face changed. He went quiet and walked away. I didn't see him for the rest of the night," she added. The following day, the teen said that she woke up to nearly a dozen text messages from family members — including her mother, who is divorced from their dad — who all said that she "crushed" the nice moment between her brother and father and told her that she "could've kept my mouth shut." "I didn't mean to cause drama," she finished the heartfelt post, before asking the Reddit community if she truly was in the wrong. "I just didn't like seeing my brother connect with something that wasn't even real. He's now barely speaking to Dad again, and to me either." Many replies had mixed opinions about the situation, as commenters argued that while the teen's dad was wrong to fake such a sentimental moment on a major day in his son's life, it was still not a good idea to share that information on the wedding day. "Sure, your dad took the easy way out by having AI write the speech, but he did choose to use those words and who is to say that they did not reflect his true feelings and that is why he chose to use them," one reply read (although the original poster later clarified that her dad only "skimmed" the speech after generating it). "Bottom line is, he read those words and I'd give him the benefit of the doubt that they were sincere. So I'd say [you're the a------] because I think you outed him because of your own resentment, not a deep desire for the truth," the reply continued. "Massive YTA," another commenter added. "I know you still have a lot of growing up to do, but you really need to work on how to treat others." Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. Others agreed that while the original poster [OP] probably should not have shared this information at the wedding reception, she was simply a teenager whose family put her in a "lose-lose situation." is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! "You had a choice between lying to your brother in order to save the night, which would have led him to probably resent you for the lie later on, if you ever decided to set matters straight, or if the truth came out (which I believe it would have, given that your brother was genuinely surprised by, and curious about, the speech) - or you had the option of telling him the truth, as you did," another reply argued. "While it sounds like you could have handled the matter a little bit more sensitively, it feels like your family are shooting the messenger in channeling their anger towards you, rather than your dad, who's ultimately responsible for having played his son's emotions by reading out an AI-generated speech," the reply continued. "... I don't think you're an a------, OP - I think you're 16 years old, and need to learn to handle things with a little bit more sensitivity, but that you were put in a really awkward position, and picked the lesser of two evils." Read the original article on People
