Martha Stewart stuns fans by launching her first ever 'intentional' skincare line at 84

Daily Mail​

7 days ago

Martha Stewart is famous for her ageless visage and starting in September, fans can attempt to emulate the 84-year-old icon at home with two new products.
Stewart is entering the skincare world with her newly announced brand Elm Biosciences, which launches this September.
The entertaining guru shared the new on Instagram Monday morning, writing, 'After five years of working behind the scenes, hundreds of prototypes, and endless hours of research — we can't wait to finally share with you all.'
Snoop Dogg 's best friend promised her followers 'intentional skincare for living well and aging well.'
Stewart's fans were overjoyed with the news, with one commenting, 'I'll have whatever you're using. You look great.'
Another person promised, 'Preordering a lifetime supply!'
One quipped, 'Did you bottle your genetics, Martha?' However, some wondered what 'intentional' skincare was, asking if other products were 'unintentional.'
Years of research and development went into Stewart's new line, along with assistance from more than 350 dermatologist advisors.
She co-founded the brand with board certified dermatologist Dr Dhaval Bhanusali, who she has gone to as a patient... and she revealed she's been secretly testing out the products herself for years.
Stewart has not only been testing the prototypes for five years, she's also an investor in the company.
Dr Bhanusali is the doctor behind celebrity skincare lines that truly succeed, as he also helped create Rhode, Hailey Bieber's viral brand, which was recently acquired for $1 billion by e.l.f. Cosmetics.
According to the press release, 'Elm advances science with a dual-pathway system designed to treat the internal and external drivers of aging, simplifying daily beauty routines while delivering powerful, clinically-tested results.'
The brand is launching with only two products at first. The A3O™ Elemental Serum ($135) is a patent-pending antioxidant serum that targets visible signs of aging, including UV damage, pigmentation, dehydration, and irritation.
The gentle for sensitive skin serum promises to 'delivers transformative results through a single, intelligently developed formula.'
The second product is the Inner Dose™ Daily Skin Supplement ($50), which is a dermatologist-formulated capsule that addresses internal triggers of aging, including inflammation, oxidative stress, and hormonal imbalance, promising to strengthen the skin's foundation from within.
Unlike other celebrities, Stewart has always been open about how she maintains her youthful skin, and it's not only because of her skincare routine.
The craft queen previously opened up on The Martha Stewart Podcast about her exact anti-aging routine as well as the procedures she's had done as she spoke to her cosmetic dermatologist, Dr Dan Belkin.
The ageless beauty, who's famous for her sultry selfies, delved into her Botox routine and favorite fillers.
The Sports Illustrated Swimsuit model gets Botox in her jawline and neck to reduce banding and the downward pull on the face so the muscles of the cheek can pull up more, according to her doctor.
She also gets filler 'conservatively,' skin tightening with an ultrasound device, and laser treatments to help firm up décolletage.
Her doctor uses Sculptra and Radiesse, which are 'made of lactic acid and calcium' and have 'been shown to stimulate collagen,' in her cheeks and on the jaw for a bit of plumpness and volume.