Taylor Swift Super Bowl Halftime Show Speculation Explained
Whether fans of the sport like it or not, Taylor has developed a connection with the NFL in the past few years since she started dating Kansas City Chiefs star Travis Kelce. And now, people think the Grammy winner might be taking to the field herself to play the Super Bowl Halftime Show in 2026 — a career milestone she has yet to add to her résumé.
Last week, Taylor appeared on Travis and Jason Kelce's New Heights podcast and made a number of comments that could be hinting towards the halftime show — and it all starts with a conversation about sourdough.
Taylor chatted about how baking sourdough bread has 'taken over [her] life in a huge way,' and said that she's talking about bread '60% of the time now.' 'It's become a huge, huge factor...I'm just, like, always baking bread and texting my friends and being like, 'Can I send you some bread? I need some feedback. Do you like this one better than you liked the other one? Like, I did the rise a little differently,'' she said.
Now, a number of clues might suggest she's not actually talking about bread here, but something much bigger. For starters, Swifties have pointed out that the 2026 Super Bowl will be taking place at the San Francisco 49ers' Levi's Stadium in Santa Clara — and the team's mascot is a bearded gold miner by the name of Sourdough Sam. Not only that, Taylor's mention of the number 60 may have some significance, too, in light of the fact that this is the 60th Super Bowl.
If that evidence wasn't compelling enough, Taylor also made an oddly specific reference to the number 47 when she thanked Jason for 'screaming for, like, 47 seconds' at the start of the episode. It has since been uncovered that Taylor's 47th stop on the Eras Tour in 2023 was at — you guessed it — Santa Clara's Levi's Stadium.
On top of this, Levi's appears to be leaning into the speculation, too. Last week, the brand posted a TikTok showing someone swapping out the iconic red Levi's tag on a pair of jeans for an orange glittery tag. For context, orange glitter is part of the color theme for Taylor's Showgirl era, and Levi's captioned the post: 'subtle swap for the big day.' What 'big day' could that be, I wonder?
So, we all know Taylor loves an Easter egg or two, and I'm not usually one to buy into the speculation, but I have to say, I think the sleuths might be onto something here.
I mean, she announced her new album on a sports podcast and even made a pointed callout to bitter male football fans to make it clear she's not going anywhere anytime soon. Also, off the back of the Eras Tour success and the subsequent reclaiming of her masters, now feels like the perfect time for her to tick the Super Bowl Halftime Show off her to-do list. Besides, nothing says Showgirl like performing on one of the world's biggest stages.
In the past few years, the halftime show headliner has been announced in September, so it's possible we may not have long to wait before we figure out if Taylor is really cooking up sourdough or maybe something bigger.
In the meantime, our eyes will be peeled for more clues. Do you think a Taylor Super Bowl is on the cards next year? LMK in the comments.
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