Nara Smith and Lucky Blue Smith's net worths couldn't be more different
If you've ever wondered how much you could potentially make if you quit your job and started making Cinnamon Toast Crunch from scratch while dressed in couture, the answer is a lot. At least based on Nara Smith, who - despite being labeled as a "tradwife" - is undeniably the breadwinner (and breadmaker, obviously) in her marriage to Lucky Blue Smith. Though, to be clear, they're both insanely rich. Time to dig in. Much like I want to dig into Nara's homemade boba recipe.
At least according to Celebrity Net Worth, who accurately notes that Lucky's been modeling for literal years - and has worked on some major brand campaigns.
Celebrity Net Worth reports that Nara has $6 million (£4.4 million) in the bank - largely amassed from her TikTok earnings and influencing career. In other words, her net worth is six times Lucky's.
So, how does Nara make her money? Per Yahoo, TikTok pays $0.50-$1.00 per 1,000 views on videos over 1 minute through their Creator Rewards program. Which definitely adds up when you have millions of followers and your videos are near-constantly going viral. The outlet estimates that Nara makes around $200,000 (£147,000) a month from TikTok based on her following and the popularity of her videos (which is 11.8 million as of now).
This intel also falls in line with a deep dive that a fellow TikToker did into her earnings last March (though they note that $200k a month is conservative and it's possible Nara is making double that):
Either way, TikTok isn't Nara's only revenue stream. She also works with multiple high end brands at the moment - including Chanel and Burberry.
But her most creative ad to-date has to be for Marc Jacobs - where she "made" a handbag in her signature recipe style. Vogue did a deep dive on the ad's impact, noting that it "generated $966,000 in media impact value (MIV) on TikTok, and $285,000 on Instagram" in just the first 48 hours of publishing. Apparently this is a "MIV 149 times that of an average Marc Jacobs influencer TikTok post; and 44 times the Instagram average." In other words, the ad was hugely impactful—and it's fair to say Nara got paid accordingly.
FYI, Nara (who's currently pregnant with her fourth child) spoke to Who What Wear about her career and why she's pushing back about the "tradwife" label—especially as she and Lucky split responsibilities around their home.
"I'm a working mom. I take care of kids," she said. "I split the responsibility with Lucky. Our household is very 50/50. We try to figure out the kids while both of us work. It's very much this jigsaw puzzle that we're trying to work through every single day. Being labeled as [a tradwife], that just didn't fit. I didn't want this narrative out there that I'm just at home slaving away. I'm not a tradwife. I'm a working mom, and I love cooking, and I have a passion for cooking for my husband, for my kids. Cooking is my love language. I love taking care of people in that way."
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