"Heights Of Pagal Panti": Saiyaara Veg Biryani Stall In Lucknow Goes Viral
In the clip, the stall's name is styled in the exact same font as the movie title, Saiyaara. The place looks buzzing, with several people crowding around and one customer enjoying a plate of vegetarian biryani. The food stall is a perfect example of moment marketing - a real-time marketing strategy that involves leveraging current events, trends or cultural moments to engage with an audience. While the food offering has no relation to the film, the buzz is enough to make this small street-style cart go viral. The video has been trending on social media platforms like Instagram and YouTube. Check out the video here.
Take a look at reactions in the comments section:
"Saiyaaraa became a Brand," shared one user, while another said, "This is the real business." Someone added, " Yeh biryani wala pakka Aashiq hai. (This Biryani seller is a true lover)"
We do not know whether the veg biryani here tastes good or not, but we have got to admit, the Saiyaara -themed food stall is pretty creative. What do you think?
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