Chevrolet Detroit Grand Prix Lures Bigger Crowds, Viewers, Engagement
INDYCAR
The Chevrolet Detroit Grand Prix presented by Lear produced its best results since the event returned to downtown Detroit in 2023, establishing new highs in attendance, viewership and social media engagement.
In its third consecutive year hosted on the city street circuit, the Grand Prix attracted approximately 156,000 people to downtown Detroit over the three-day weekend, representing a 4% increase in total attendance from both 2023 and 2024. With packed grandstands and fans filling the rooftop viewing decks and the garages surrounding the venue, the Grand Prix's overall ticket revenue also increased by approximately 10% in 2025.
The thrilling action also attracted more television viewers. According to Nielsen ratings, the NTT INDYCAR SERIES race broadcast from Detroit on Sunday, June 1 delivered an average audience of 1.061 million viewers across the FOX network and FOX streaming services, which represented a 75% increase from the 2024 race broadcast, which aired on the USA Network. It marked the third-highest rated NTT INDYCAR SERIES race this season, behind the Indianapolis 500 and the season opener in St. Petersburg. The Detroit race broadcast was viewed by more adults ages 18-34 than any other series race outside of the Indy 500 this year.
Kyle Kirkwood of Andretti Global won the NTT INDYCAR SERIES race, which featured 261 on-track passes and the 181 passes for position rank, the most on an INDYCAR street circuit since 2022 in Nashville. Dennis Hauger won the INDY NXT by Firestone race.
Social media metrics for the Chevrolet Detroit Grand Prix presented by Lear were also at an all-time high in 2025. The total social media reach for the Detroit Grand Prix reached 38 million over the course of race week (this includes not only Grand Prix social channels but all mentions of the event across all social platforms). With significant year-over-year increases in likes, plays, shares and reactions, the Detroit Grand Prix social channels (Instagram, Facebook, X, YouTube, TikTok and LinkedIn) delivered a direct reach of 1,068,074, which represented an increase of 140.68% from 2024.
INDYCAR online video views nearly eclipsed the 11 million mark during the Detroit Grand Prix, representing a 4.7% increase over last season's race weekend in the Motor City. INDYCAR also reported a strong weekend for engagement on the INDYCAR mobile app with impressive year-over-year gains in total users, a surge in app downloads and race day app usage up by nearly 62% from 2024.
The Grand Prix also continued its community giveback efforts in a big way in 2025. The annual PwC Grand Prixmiere presented by Chevrolet, in its 11th year as the official fundraising event for the Chevrolet Detroit Grand Prix presented by Lear, produced record results for the event's identified charitable causes.
Hosted Friday evening, May 30, the Grand Prixmiere raised nearly $1.8 million for five Detroit-area organizations. Through Grand Prixmiere donations, as well as some unique auction items and experiences, funds were raised to benefit the Belle Isle Conservancy, Boys and Girls Clubs of Southeastern Michigan, Detroit Public Safety Foundation, Detroit 300 Conservancy and the Pope Francis Center in Detroit. Since 2014, the PwC Grand Prixmiere presented by Chevrolet has helped raise nearly $10 million for local charities.
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