Virat Kohli delivers charm and impact with Asian Paints' Apcolite All Protek
, powered by the advanced
Lotus Effect Technology
, is the latest chapter in reaffirming
Asian Paints
' position as the definitive gold standard in paints and coatings.
The launch is accompanied by a new ad film starring
Virat Kohli
, the brand's ambassador, who brings the product's promise to life with charm and energy.
Conceptualised by
McCann Worldgroup
, the ad takes viewers into a playful yet relatable setting, where Kohli's beautifully done-up home is put to the test by a mischievous child armed with juice, milkshakes and more. In every instance, Apcolite All Protek rises to the challenge effortlessly repelling every stain.
The film captures the product's power in a light-hearted narrative that resonates with modern families navigating playful, unpredictable moments with style.
Amit Syngle, managing director and chief executive officer, Asian Paints said, 'With Apcolite All Protek and its Lotus Effect Technology, we've created a solution that responds to this reality. It takes the stress out of keeping walls clean with best-in-class stain repellency. It's a step towards smarter, more seamless living, where homes reflect elegance and endure daily wear with ease.'
Prasoon Joshi - chief creative officer and chief executive officer McCann Worldgroup India, and Chairman McCann Worldgroup APAC said 'With its revolutionary 'Lotus Effect Technology,' it prevents stains before they even stick, which is a true shift in the stain 'removal' category. Bringing this innovative feature to life visually needed a fresh approach, and with Virat Kohli leading the charge, this campaign delivers both charm and impact.'
With this launch, Asian Paints redefines expectations in the
super-premium interior paint
category yet again demonstrating that when it comes to paints and décor, the brand is not just participating in the industry but shaping its future, the press note stated.
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