The Lego Group launches first certified-store in India
The Gurugram store will be followed by a second launch at Bengaluru's Brigade Orion Mall in June, with more stores planned across the country in the coming years.
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Spanning over 4,500 sq. ft., the store is now the largest Lego Certified Store in South Asia.
'India is one of our fastest-growing markets in the Asia-Pacific region, and we see strong long-term potential here. For the last three, we have been growing at a strong double digit growth and expected to build on that growth momentum in the next five years as well. Our strategic focus is on building a deeper connection with Indian families through a robust retail and brand presence.
The opening of our first Certified Store in Gurugram marks a key milestone in this journey.
It is the first step in a phased expansion plan that will see us open more stores across key cities,' India is one of our fastest-growing markets in the Asia-Pacific region, and we see strong long-term potential here. For the last three, we have been growing at a strong double digit growth and expected to build on that growth momentum in the next five years as well.
Our strategic focus is on building a deeper connection with Indian families through a robust retail and brand presence. The opening of our first Certified Store in Gurugram marks a key milestone in this journey. It is the first step in a phased expansion plan that will see us open more stores across key cities,' Bhavana Mandon, Country Manager at LEGO India told TOI.
The company is also contributing to the broader toy ecosystem through initiatives like its collaboration with The Centre for Development of Advanced Computing (C-DAC) under the aegis of the Ministry of Electronics and Information Technology (MeitY), to support the upskilling of toy designers and engineers in India. Alongside regular workshops and build sessions in-store, the firm aims to expand access to its global portfolio and create more locally relevant experiences.
'India has a strong foundation of curiosity and imagination, and we are committed to supporting it by growing our presence in a way that puts creativity, community and long-term value at the core,' Mandon said.
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