Apparel Group Sets the Standard for Sports Retail Excellence at Riyadh Marathon 2025
Riyadh, February 2025 – Apparel Group, leading retailer in Saudi Arabia, proudly participated in this year's Riyadh Marathon Village, held on February 8th next to Kingdom Arena in Boulevard City. With an impressive turnout of 41,000 participants, the event reaffirmed its status as a premier fixture on the Kingdom's annual sports agenda. Demonstrating its commitment to health and wellness, Apparel Group engaged with runners, families, and fitness enthusiasts through an interactive booth featuring exciting activities and exclusive promotions. Additionally, the Group's strong sports brands portfolio—including renowned brands such as ASICS, Adidas, MLB, and ACO—underscores its dedication to supporting the athletic community.
Aligned with Saudi Arabia's Vision 2030, which champions health, wellness, and an active society, the Riyadh Marathon continues to experience remarkable growth in participation and international attendance. Organized and supported by the Saudi Sports for All Federation and the Ministry of Sports, the event has evolved into a key platform for global sports engagement.
Apparel Group offered an immersive and engaging experience at its booth. Attendees participated in a series of interactive sports challenges and explored the latest high-performance sportswear and footwear collections designed for modern athletes and fitness enthusiasts.
Neeraj Teckchandani, CEO of Apparel Group, emphasized the company's strategic vision, stating, 'Our participation in the Riyadh Marathon is a testament to our long-term commitment to fostering a culture of healthy lifestyle across the region. As Saudi Arabia emerges as a leading destination for global sporting events, we see immense potential in supporting this vision while expanding our footprint in the sports retail sector. At Apparel Group, we are dedicated to delivering innovation-driven, performance-focused products that empower individuals to push their limits.'
The Riyadh Marathon remains one of the Kingdom's premier athletic events, bringing together runners of all levels in an electrifying and competitive atmosphere. Apparel Group's successful engagement underscores its role as a key contributor to the Kingdom's dynamic sports ecosystem.
With this milestone event, Apparel Group reaffirms its commitment to supporting large-scale sporting and community initiatives, further driving its mission to inspire, engage, and elevate the sports experience for enthusiasts across the region.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Daily Tribune
15 hours ago
- Daily Tribune
TRA Bahrain recognised for global regulatory excellence
TDT| Manama Bahrain's Telecommunications Regulatory Authority (TRA) has been awarded the prestigious Quality Choice Prize 2025 by the European Society for Quality Research (ESQR), placing it among a select group of international institutions recognised for regulatory excellence. The award was presented during the annual Quality Convention and celebrates TRA Bahrain's performance in quality management, digital transformation, and adherence to international governance standards. It affirms Bahrain's growing presence on the global map of forward-thinking regulatory models. Institutional pride 'This international recognition is a testament to TRA Bahrain's dedication to quality and transparency across all levels of its work,' said Sh. Abdulla bin Humood Al Khalifa, Director of Consumer Affairs and Communication at TRA. 'We are proud to represent Bahrain on this global platform and will continue to uphold the highest standards in serving consumers and the telecommunications sector.' TRA Bahrain was selected for its strategic reforms, internal performance systems, and consumer-first approach to oversight. The recognition is also seen as a reflection of Bahrain's broader commitment to Vision 2030 through institutional improvement and regulatory clarity. Regional leadership Since its establishment in 2002, TRA Bahrain has worked closely with government, consumers, and telecom operators to modernise the Kingdom's communications infrastructure. It has earned a reputation for independence and transparency, helping position Bahrain as a regional hub for tech investment and digital governance. The ESQR award is expected to further reinforce Bahrain's image as a centre of excellence in regulation and innovation across the Middle East.
Biz Bahrain
16 hours ago
- Biz Bahrain
UiPath Appoints Sara Al-Alsheikh as Regional Vice President for Saudi Arabia To Accelerate Agentic Automation Adoption Strategy Across the Gulf
UiPath (NYSE: PATH), a global leader in agentic automation, today announced the appointment of Sara Al-Alsheikh as Regional Vice President (RVP) and Managing Director for Saudi Arabia, Kuwait, and Bahrain, amid rising demand for AI-powered automation adoption across the Gulf. Based in Riyadh, Al-Alsheikh will lead UiPath's go-to-market and customer success strategy across Saudi Arabia, Kuwait, and Bahrain and act as Managing Director of the UiPath regional hub, headquartered in Riyadh. Al-Alsheikh will focus on accelerating growth in key sectors such as government, banking, oil and gas, and others, strengthening UiPath's partner ecosystem, and driving customer success across large-scale digital transformation initiatives. Agentic Automation Momentum Across the Gulf The Gulf region is experiencing a significant surge in digital transformation initiatives, with organizations increasingly adopting advanced automation technologies to enhance efficiency and competitiveness. UiPath is at the forefront of this evolution, enabling local businesses and governments to develop and orchestrate complex AI-powered automation deployments through seamless integration of AI agents, software robots, and human collaboration. Thanks to her exceptional track record of proven success having worked closely with UiPath customers in the region since joining in 2023 as Director of Public Sector and Public Investment Fund (PIF), Al-Alsheikh's appointment aligns with this momentum. Furthermore, it is placing UiPath in a solid position to further support the Gulf's ambitious Vision 2030 objectives by fostering innovation and driving sustainable growth across key sectors, while also supporting gender inclusion goals. Sara's appointment reflects the Kingdom's ongoing transformation and growing emphasis on empowering women in leadership as part of Vision 2030. With over a decade of experience at global technology firms including HP, IBM, and SAP, she represents a new generation of Saudi leaders driving innovation, inclusion, and sustainable growth across the region's technology landscape. 'I could not be more thrilled to step into this leadership role at such a pivotal time when the Kingdom is accelerating its digital transformation roadmap and making AI a cornerstone of its strategy. At the same time, UiPath has reached a pinnacle of innovation through the recent relaunch of the UiPath Platform as the first enterprise-grade platform for agentic automation on the market' said Sara Al-Alsheikh, Regional Vice President and Managing Director for Saudi Arabia, Kuwait, and Bahrain at UiPath. 'My mission is to help our clients reimagine how work gets done faster, smarter, and more autonomously thanks to agentic automation, with UiPath at the core of their innovation journey.' 'Sara's leadership is a strategic asset for UiPath and a symbol of what's possible when talent, vision, and inclusion intersect,' said Zakaria Haltout, Area Vice President Middle East and Africa at UiPath. 'She brings not only invaluable regional insight but also the drive to execute at scale, and we are excited to see her lead our next chapter of growth.'
Daily Tribune
20 hours ago
- Daily Tribune
UiPath Appoints Sara Al-Alsheikh as Regional Vice President to Spearhead Agentic Automation Growth in the Gulf
UiPath (NYSE: PATH), a global leader in agentic automation, has announced the appointment of Sara Al-Alsheikh as the new Regional Vice President and Managing Director for Saudi Arabia, Kuwait, and Bahrain. This strategic move aims to drive the adoption of AI-powered automation across key Gulf markets, as demand for digital transformation solutions continues to surge. Based in Riyadh, Al-Alsheikh becomes UiPath's first female leader in the region, underscoring the company's commitment to diversity and inclusion. She will be responsible for overseeing the company's go-to-market strategy, strengthening the regional partner ecosystem, and ensuring customer success in key sectors such as government, banking, and oil and gas. Her leadership will also extend to managing the UiPath regional hub in Riyadh. With more than a decade of experience at top global technology firms including HP, IBM, and SAP, Al-Alsheikh brings a strong track record in public sector innovation and digital transformation. Since joining UiPath in 2023 as Director of Public Sector and Public Investment Fund (PIF) Accounts, she has worked closely with strategic clients to deliver impactful automation solutions. Her appointment comes at a time when the Gulf region is witnessing rapid digital growth, driven by national strategies such as Saudi Arabia's Vision 2030. UiPath's cutting-edge agentic automation platform — recently relaunched as the first enterprise-grade solution of its kind — positions the company to play a key role in this transformation by enabling organizations to integrate AI agents, software robots, and human collaboration seamlessly. 'I could not be more thrilled to step into this leadership role at such a pivotal time when the Kingdom is accelerating its digital transformation roadmap and making AI a cornerstone of its strategy,' said Sara Al-Alsheikh. 'My mission is to help our clients reimagine how work gets done faster, smarter, and more autonomously thanks to agentic automation, with UiPath at the core of their innovation journey.' Al-Alsheikh's leadership reflects the Kingdom's broader commitment to empowering women in high-impact roles, aligning with national goals to foster innovation, inclusion, and sustainable growth.
