Chipotle's own staff slam first menu change in 5 years: 'Whoever approved this has broken taste buds'
The chain's first new dip in five years, Adobo Ranch is a combination of sour cream, herbs, spices, and adobo pepper. It will launch nationwide on June 17.
'Adobo Ranch gives our guests even more ways to customize their meals and explore bold new flavor combinations with our real ingredients,' Chipotle chief marketing officer Chris Brandt told DailyMail.com.
Unfortunately, what the restaurant chain hoped was a creative innovation has made several employees lose their appetites.
'Was so hype for this and it's actually dogs***,' a worker wrote on a Reddit thread, claiming that people who approved it have 'broken taste buds.'
'Tried it at a location in Ohio and it really wasn't that good,' another person wrote.
Several customers also chimed in on the discussions and were just as unenthusiastic about the idea of the dip as Chipotle employees.
'YIKES! That sounds terrible,' one user wrote. 'It looks terrible. I can hear the refunds from here,' another said.
But some Reddit users are excited to try what they believe will be a 'delicious dip.'
A couple commenters believe if the dip has lime juice, it could have a better chance of winning over fans.
'Idk, sounds like it has potential. They probably need to add some lime,' a Reddit user wrote.
'I'm pretty sure all it needs is some lime juice. Not joking,' another person responded.
Chipotle first tested the dip at select locations in California and Ohio last summer.
However, the chain didn't want to expand it nationally until receiving guest and employee feedback.
The initial reviews turned out positive, and TikTok food blogger how.kev.eats said the ranch should be at 'every location' after pairing it with the Smoked Brisket, which the chain brought back after a three-year hiatus.
'Chipotle ranch! The best kind of ranch anywhere!,' an enthusiastic commenter responded to the video.
Chipotle fans and employees expressed their frustration over the dip's upcoming arrival on Reddit
Chipotle's comparable restaurant sales fell 0.4 percent in the first quarter of this year
Besides the sauce, Chipotle drove social media crazy after releasing its limited-edition Honey Chicken.
The chain also survived the effects of inflation, rising restaurant prices, and shocking bankruptcy rumors.
Its long streak of rising sales ended during this year's first quarter after its comparable restaurants sales fell 0.4 percent.
However, the chain earned $2.88 billion in net revenue during the quarter, a 6.4 percent increase from the same time last year.
The chain is working to bounce back from the sales slump and is planning to open its first restaurant in Mexico next in 2026.
The chain is scheduled to release its second quarter earnings report on July 23.
Until then, fans can stop by a participating US location and participate in the 'Summer of Extras' event, which will give Rewards members the chance to score extra points and benefits now through August 31.
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